Primary research involves directly gathering information through methods like surveys, questionnaires, and focus groups. It provides more valuable and specific information but is more expensive and time-consuming than secondary research. Secondary research involves finding existing information from sources like the internet, books, and libraries. It is less time-consuming and cheaper than primary research but the information may be outdated or lacking specificity.

1. Primary/Secondary Research
By Haseeb Patel

2. Primary Research
• Primary research is research that we have gather and found by ourselves.
For example the use of questionnaires, surveys as well as focus group are
different type of primary research.
• Primary research use interviews to gather information which is the most
time consuming way of gathering information. However primary research
would be able to carry more information than secondary as primary
research is able to gathers the viewers opinion.

3. Advantage of primary research
• Gets the viewers opinion
• More valuable information
• The person went to grab the information personally
• Target audience can be found much easier this
method
• More specific

4. Disadvantage of Primary Research
• Expensive
• Time consuming
• The feedback may not be 100% correct.
• More information will need to be gathered. For
example, the person may want the person getting
interviewed, facial expression.

5. Secondary Research
• Secondary research is when the person is getting research through online
such as the internet, books from the library and much more.
• Secondary research can be found when someone could be looking at
someone's biography for example. This information is automatically given
to us.

6. Advantage of secondary research
• Less time consuming
• Been automatically given to us
• Many different sources to choose from
• Mostly used in the new generation
• Cheap

7. Disadvantage of Secondary Research
• Information may be out of date.
• The person who is getting the information may not
understand what it might mean for example getting
information may be written in a much more complex
language.
• Information may not be specific.
• The information may be copyrighted.