Primary research involves collecting original data through methods like questionnaires and interviews, while secondary research uses existing data found online or in books. Primary research allows custom answers but risks dishonesty, while secondary research is easy to access and free but may be outdated or lack needed information. Both types of research have pros like being cheap or easy, and cons such as wasted time or inaccurate findings.

1. Type of data and research
Primary research is a new research. When you find out information by yourself such as
questionnaire/ interviews.
Secondary research is when you find out information from the internet or books; it’s basically
research that has already been done for you.
Pros and cons of primary research
Pros Cons
Easy to do They can lie
Cheap and single It can also be expensive
Can get specific answers that you want to know It can be a waste of time
Pros and cons of secondary research
Pros Cons
Easy to access Might no0t have the information that you need
Quick and simple The information you find could be out of date
and not be true anymore
It is free You might not find the correct information on
some website’s
Qualitative data