This document provides an overview of how to use Twitter effectively, including best practices and strategies. It discusses the basic features of Twitter like tweets, replies, mentions, retweets, favorites and direct messages. It also outlines the 5 stages of Twitter acceptance and provides tips for creating an engaging profile. Additionally, it lists strategies for growing followers, types of content that perform well, and recommendations for analytics and scheduling apps. The document aims to help users understand Twitter and optimize their use of the platform.

1. Zain Al Shabab

2. Media
Zain
Managing and consulting
on Twitter in 2012.

3. Twitter
Twitter

4. Twitter

5. Twitter

6. Twitter
5 Stages of Twitter Acceptance
1.
Denial
4. Conversing
2. Presence
5. Addiction
3. Copy Paste

7. Profile Photo

8. Profile Photo

9. Profile Photo

10. Bio

11. Links

12. Header

13. Twitter
Tweet
A Message of 140 characters or less

14. Twitter
Reply (@)
@Username + Message
A Reply will only be seen by (Shared Followers)

15. Twitter
Mention (@)
Message + @Username
This mention tweet will be visible for sender’s Followers

16. Twitter
Re-Tweet (RT)
RT @Username + Message
Repeating someone else’s Tweet amplify it’s effect

17. Twitter

18. Twitter
Direct message (DM)
DM
Send a private message to someone on twitter
P.S: Now you can opt in to allow none followers to DM you

19. Twitter
Favorite
Saving / Bookmarking Tweets

20. Twitter
Lists
Find Lists or create your own (Public or Private)

21. Twitter
Blog Post
Retweet Rich Tweets
Photo OR Video Tweets
CSR & PR Events
Mind the 140
Character Limit
Inspiration
Quotes
Twitter Content
Content
Curating
Offer Answer &
Guidance

22. The 20 most
retweetable words
Source: The Next Web http://tnw.co/1d8uIiN

23. Twitter
Spread the word about
your twitter handle
Search by keywords
(City, Sector, Topic,..)
Search related
Hashtags
How to find New Followers
Search twitter Lists
Follow Family & Friends
Invite Email
Contacts
Follow 5 influentials
then engage them
Find popular Tweep in
your area & follow their
followers

24. Twitter
- Don’t be an EGG Head!
- Give credit where credit is due
- Be yourself
- If you can’t say it in real life don’t say it on twitter
- Please don’t post the same post from multiple accounts
- Give more than you take
- Be careful what you tweet, even if you delete it. Someone will always share a screen shot of it
- For God sake don’t ever start an argument on twitter, it is not the right place to go Ghetto!

25. Twitter

26. Content Banks

27. Engagement

28. Twitter Apps
Great for businesses that want to analyze when is the best time to tweet and how
far their tweets are reaching, ManageFlitter provides analytics based on your
Twitter activity. Try the Free, Pro ($12/month), or Business ($49/month) versions.

29. Twitter Apps
Discover new tweets, find new users to follow or track your own tweet's success with
FavStar.fm. It searches your tweets to show your most favorited or retweeted tweets.

30. Twitter Apps
Hootsuite is a browser based social media dashboard designed for businesses
who want to control multiple social media networks at once. Try the freebie version
or get a pro account for $8.99/month.

31. Twitter Apps
SnapBird is essentially Google for your tweets.
It combs through your tweets (or someone else's) for
search words, so you'll be able to find EXACTLY what
Lady Gaga said when she replied to your tweet 8 months ago.

32. Twitter engagement for brands is
17% higher on weekends
Source: Blog.Bufferapp.com

33. Tweets with image links get 2x the
engagement rate of those without
Source: Blog.Bufferapp.com

34. Tweets with less than 100 characters
get 17% more engagement
Source: Blog.Bufferapp.com

35. Tweets with hashtags get
2x more engagement
Source: Blog.Bufferapp.com

36. Twitter users who mostly use a mobile
device are 181% more likely to be
on Twitter during their commute
Source: Blog.Bufferapp.com

37. Amplifiers are 122% more likely
to send direct messages
Source: Blog.Bufferapp.com

38. Your tweets have a 12x higher chance
of being retweeted if you ask for it,
and 23x higher if you actually
spell out the word “retweet”
Source: Blog.Bufferapp.com

39. Tweets that include links are
86% more likely to be retweeted
Source: Blog.Bufferapp.com

40. Adverbs & Verbs
generate more CTR
Source: The Next Web http://tnw.co/1d8uIiN

42. By: Khaled ElAhmad
Presentations: http://www.slideshare.net/kelahmad