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Personal Branding for public figures
The document provides tips for CEOs and public figures on using social media effectively. It discusses why some CEOs are afraid of social media and provides examples of CEOs who have successfully used platforms like Twitter to engage with customers, build their personal brand, and humanize their company. The document also outlines do's and don'ts for personal branding on social media, including extending one's brand, thought leadership, customer service, and giving the company a more human face. Specific tips are provided for using Twitter effectively through techniques like pinning tweets, engaging with trending content, and participating in Twitter chats.
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Personal Branding for public figures
- 1. PERSONAL BRANDING KHALED ELAHMAD For PublicFigures Khaled@DigiArabs.com
- 2. Why are CEO'safraid to get on Social Media? KHALED ELAHMAD • Not relevant to my industry • No ROI • Too risky • Just for young people • Legal discourages
- 5. "The most influentialCEOs today are social leaders, open to listening, engaging in dialogue with stakeholders and responsive to their followers." KHALED ELAHMAD
- 6. Research shows that"82% of consumers are more likely to trust a company whose CEO engages on social media" KHALED ELAHMAD
- 7. “Who’s on Twitter? Mycustomers, my employees, my competitor’s customers. & I hear every minute of every day how we’re doing & what we need to do differently.” KHALED ELAHMAD JOHN LEGERE CEO OF T-MOBILE
- 8. "The activity ofthe most influential leaders on social Media increasingly reflects emerging leadership practices which will likely define the future of management" KHALED ELAHMAD
- 9. DR. SHADI ALSHAIKH KHALED ELAHMAD 2 MILLION 360,000 21,300 40,000
- 10. What is Branding? التوسيم؟هو ما
- 11. If you arepart of the herd القطيع من جزء كنت اذا
- 12. What would setyou apart? غيرك؟ عن سيميزك الذي ما
- 14. What do Iwant to do in life? بالحياة؟ أعمل أن أريد ماذا
- 15. الذاتي الترويج:خالل منمعين مجال في خبير لمرتبة الوصول هو تقديمها تستطيع والتي غيرك عن بها تمتاز التي المضافة القيمة باستمرار Personal Branding
- 16. Have you Googledyour name? الجوجل؟ في اسمك عن بحثت متى
- 17. Have you Googledyour name? الجوجل؟ في اسمك عن بحثت متى
- 18. Build your OnlineCommunity االلكتروني المجتمع
- 19. What you aredoing Matters How you are doing it is Important Why you are doing it is Critical
- 20. Make sure : Theimage is right The message is clear Your brand is appealing to the large audience
- 21. Self-realization Fulfillment by oneselfof the possibilities of one's
- 22. What are yourStrengths? #القوة
- 23. What do peopleCompliment you for? #إطراء
- 24. What Impression youwant people to make of you? #إنطباع
- 25. What are yourWeaknesses? #الضعف
- 26. What are youPassionate about? #شغف
- 27. What are yourValues? 418 Values here: http://bit.ly/VaLueS
- 28. Your brand isnot created – it’s Cultivated طويلة وعناية لزراعة تحتاج الثمار
- 29. Your Superpowers arethe things you do better than everyone else #مهاراتك_المميزة
- 30. The more youcan humanize your brand, the deeper connection you will establish with your community
- 31. Do’s & Don'tsof Personal Branding KHALED ELAHMAD
- 32. 1- Extend theBrand KHALED ELAHMAD On the “Marriott on the Move” blog, chairman Bill Marriott does a great job of extending the Marriott brand through this travails, including trips to meet previous presidents, stories about his executive assistant and random book reviews.
- 33. 2- Grow your–andyour company’s–network KHALED ELAHMAD CEOs have the opportunity to network with all sorts of stakeholders via social media. Networked individuals perform better in a business setting than those that are less networked.
- 34. 3- Build thoughtleadership KHALED ELAHMAD LinkedIn is becoming a GREAT tool for executives to use as a thought leadership platform
- 35. 4- Customer service (yes,CEOs can & should help with customer service online) KHALED ELAHMAD
- 36. 5- Give thecompany a more human face KHALED ELAHMAD This photo shows you the human side, which is what many people want to see from their CEO.
- 37. 6- Identify newcustomers KHALED ELAHMAD
- 38. 7- Show thatyour company is innovative KHALED ELAHMAD Just by the mere fact that your CEO is ON Twitter, you are seen as an innovative company in many ways.
- 39. 8- Give customersmore insight into your brand KHALED ELAHMAD Many of CEO Mark Bertolini's tweets have more to do with community work and other projects that do not have to do with insurance. Giving customers, potential customers and employees more insight into what Aetna is all about.
- 40. 9- Drive moremedia & analyst coverage KHALED ELAHMAD When your CEO is on Twitter, that makes him much More accessible.
- 41. 10- Build positivemorale with employees KHALED ELAHMAD People WANT to work for CEOs who are using social. Because they want more information from them. We want to hear more from our CEO. More about his vision. More about his work. More about what he’s up to.
- 42. 1- Don’t expectinstant results KHALED ELAHMAD Generating leads from social media takes time & effort.
- 43. 3- Don’t ventonline KHALED ELAHMAD Give personal opinions or comment on controversial things. You don’t want to upset potential customers or clients.
- 44. 4- Don’t spamyour followers KHALED ELAHMAD Write your own content or curate good one, but don’t spam. Schedule your posts so they will have good Frequency.
- 45. 5- Don’t spreadyourself too thin KHALED ELAHMAD You don’t have to be active on all social networks, Find the one your targeted audience is active at and Invest there.
- 46. 6- Don’t Sinkto a Troll’s Level KHALED ELAHMAD When people leave rude or negative comments on your social media account, or send you nasty private messages it’s always best to take the high road. Respond to their hate with kindness and professionalism. Don’t let your personal feelings get involved.
- 47. 7- Don’t interactwith questionable content KHALED ELAHMAD There is a delicate line as to what should be shared and what shouldn't. Think carefully about your business and what is stands for first.
- 48. 8- Don't plagiarizecontent KHALED ELAHMAD Resharing is one thing, copying content & branding it as your own is another. Always give credit where credit is due.
- 49. 9- Don't bashother people or other brands KHALED ELAHMAD Even if you do not explicitly name an organization or company, it is generally easy to figure out who you are talking about. It is also smart to avoid publishing negative comments about other brands. If you have nothing constructive to say, do not say it at all.
- 50. 10- Don't ignorethe conversation KHALED ELAHMAD Your online brand is an ongoing process requiring engagement and attention. Don’t just listen to what others are saying about you; dive into the conversation and be proactive about engaging with and responding to others.
- 51. "It takes 20years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently." Warren Buffet 20و الطيبة السمعة لبناء سنة5لهدمها فقط دقائق
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- 53. PR Executive RacistTweet
- 54. االجتماعي االعالم منصاتعلى حصلت أخطاء
- 55. االجتماعي االعالم منصاتعلى حصلت أخطاء
- 56. االجتماعي االعالم منصاتعلى حصلت أخطاء
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- 73. 7 3 Be human Remember, it’sSOCIAL media. Don’t be too promotional or just broadcast message. Have conversations. Give value Your posts need to give your customers value and a reason to follow you. And value doesn’t just mean offers and promotions Be creative Think about your audience and what they like and value. Share things they’ll like and be interested in from a range of sources Be consistent Aim to tweet at least once a day. A irregular and unmonitored account is worse than no account at all Think about timings There are tools out there (Tweriod) that show when you’re followers are most active. Schedule your posts for those times to reach your followers Top tips for social media
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- 80. Get more Engagementon Twitter
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- 83. Twitter Users Penetrationin Arab Countries Source: Population: http://laborsta.ilo.org/ Twitter Data: ConnectAds Agency presentation
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- 85. Shine the spotlighton your customers and clients
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- 88. Get scientific withyour tweets • Tweet on Sundays to get more retweets • Tweet after 8pm to extend your reach • Tweet images -- rich media is hot, hot, hot • Spell out the word "retweet" (don't use RT) • Use exclamation points in your tweets!
- 89. Retweet others theway you want to be retweeted
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- 119. Facebook Users Penetrationin Arab Countries Source: Population: http://laborsta.ilo.org/ Facebook Data: Facebook
- 120. Use of Languageon Facebook in Arab World Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now Source: www.ArabSocialMediaReport.com
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- 125. Get more Engagementon facebook
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- 127. Peak Hours: 1- Checkyour Facebook Insights for Peak Hours 2- Check your Demographics and check their Work / play / home habits 3- Check if there is a major sporting / cultural event 4- Mind the seasonal events (Ramadan, Christmas..)
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- 129. Post Behind-the-Scenes Shotsof Your Business
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- 132. Post Questions /Who’s the Author / Fill in the blank
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- 134. Post Photos ofYour Product in Use
- 135. Post Videos • Behindthe scenes • You and your team • How to use your product/services • Just say hello • Your fun side
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