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10Mistakes That
Companies Should
Avoid on Social Media
#MKBeirut
Hello!Tweet me @Shusmo
1- They don't
Listen
Monitor Keywords:
 Brand Name
 Sector
 Competitors
Monitor Hashtags Monitor Influencers
2- They forget to
Engage
 Engage to be engaged
 72% of People Who Complain on Twitter Expect a Response Within an Hour
(HubSpot)
3- Usually forget
to be Social
 Go offline
4- No Content Strategy
 Organic Reach
 Post Frequency
 Content Strategy: Brand content – Sector Content – Social Content
5- Ignore Real-Time
Marketing
 Have a plan
 Be Ready
 Listen
A 15-person social media team
(copywriters, a strategist, and artists ready to react)
to any situation in 10 minutes or le...
Beyonce's 'Formation'
helped boost sales
33% at Red Lobster
6- Automation
Just don’t do it
7- Lack of Security
 Page roles
 2-step verification
 Never start a profile under a company name
8- No Crisis
Management Plan
 Time
 Response time
 Decision makers
 Know when to take it offline
9- No clear KPIs
 You have to measure you progress
 For each goal there has to be an indicator
10- Mind your
Hashtags and
frequency of posts
 2 Hashtags on Twitter and Facebook
 Up to 11 on Instagram
 Facebook Post lifespan is around 3 hours
 Tweet lifespan a...
CREDITS
Special thanks to all the people who made and
released these awesome resources for free:
➜Presentation template by...
Thanks!
Any questions?
You can find me at:
@Shusmo
KhaledElAhmad.com
10 mistakes brands should avoid on Social Media #mkbeirut
10 mistakes brands should avoid on Social Media #mkbeirut
10 mistakes brands should avoid on Social Media #mkbeirut
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10 mistakes brands should avoid on Social Media #mkbeirut

  1. 1. 10Mistakes That Companies Should Avoid on Social Media #MKBeirut
  2. 2. Hello!Tweet me @Shusmo
  3. 3. 1- They don't Listen
  4. 4. Monitor Keywords:  Brand Name  Sector  Competitors Monitor Hashtags Monitor Influencers
  5. 5. 2- They forget to Engage
  6. 6.  Engage to be engaged  72% of People Who Complain on Twitter Expect a Response Within an Hour (HubSpot)
  7. 7. 3- Usually forget to be Social
  8. 8.  Go offline
  9. 9. 4- No Content Strategy
  10. 10.  Organic Reach  Post Frequency  Content Strategy: Brand content – Sector Content – Social Content
  11. 11. 5- Ignore Real-Time Marketing
  12. 12.  Have a plan  Be Ready  Listen
  13. 13. A 15-person social media team (copywriters, a strategist, and artists ready to react) to any situation in 10 minutes or less.
  14. 14. Beyonce's 'Formation' helped boost sales 33% at Red Lobster
  15. 15. 6- Automation
  16. 16. Just don’t do it
  17. 17. 7- Lack of Security
  18. 18.  Page roles  2-step verification  Never start a profile under a company name
  19. 19. 8- No Crisis Management Plan
  20. 20.  Time  Response time  Decision makers  Know when to take it offline
  21. 21. 9- No clear KPIs
  22. 22.  You have to measure you progress  For each goal there has to be an indicator
  23. 23. 10- Mind your Hashtags and frequency of posts
  24. 24.  2 Hashtags on Twitter and Facebook  Up to 11 on Instagram  Facebook Post lifespan is around 3 hours  Tweet lifespan around 20 minutes
  25. 25. CREDITS Special thanks to all the people who made and released these awesome resources for free: ➜Presentation template by SlidesCarnival ➜Photographs by Death to the Stock Photo (license)
  26. 26. Thanks! Any questions? You can find me at: @Shusmo KhaledElAhmad.com
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10 mistakes brands should avoid on Social Media #mkbeirut

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