This document provides tips for achieving All Star status on LinkedIn, including adding a high-quality profile photo, customizing your LinkedIn URL and headline, filling out your profile sections with relevant keywords and experience, connecting with at least 50 people, and engaging with thought leaders by checking their activity and commenting on posts. It also recommends using free tools like Resume Worded and the Social Selling Dashboard to score your profile and identify areas for improvement.

1. LinkedInWHY ?
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

2. Shusmo.me | Khaled@DigiArabs.com | @Shusmo

3. How To Get LinkedIn
All Star Status
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

4. Add a high quality
LinkedIn profile
picture
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
A person only needs a 33 millisecond glance at your
picture to form a first impression that includes
evaluations of “trustworthiness, status, and attractiveness.”
LinkedIn’s profile picture dimensions are 400 x 400 pixels.
The maximum profile picture file size is 8mb
• Headshot
• Square in size
• Dressed as your job culture
• Smile and look dependable
• No distracting background
• No snapchat filters
• No Selfies

5. Photofeel
er.com
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

6. Use a custom
LinkedIn URL (with
some variation of first
& last name)
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Ideally, you want to use some combination of your
full name. Mine is Khaled ElAhmad so any of these
combos would work great:
linkedin.com/in/KhaledElAhmad
linkedin.com/in/KElAhmad
linkedin.com/in/ElAhmadKhaled
linkedin.com/in/KhaledSElAhmad

7. NameChk
LookupDomainandusernameforyourBrand
Source: https://namechk.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo

8. Customize your
headline with
relevant experience
& keywords
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

9. Fill out your LinkedIn
“About” section
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
• Choose the Keywords You Want to be Found For,
but Don’t use industry jargon or buzzwords
• Write in a Narrative Format. ( Use "I" not "Khaled ElAhmad" )
• Mention TOP BRANDS you worked with
• Mention TOP TOOLS you are expert in
• What is your value proposition
• End With a Call to Action
• Include contact information

10. Add at least
3 positions
(current + 2 previous)
to your Work
Experience section
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

11. Connect with at least
50 people
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

12. LinkedIn
Tips
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

13. Tip: Keep your
LinkedIn profile
updates to yourself
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Settings & Privacy > How LinkedIn uses your data > Share job changes

14. Tip: Let recruiters
know you’re open for
business
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Settings & Privacy > Job Seeking Preferences > Let Recruiters Know
You’re Open for Opportunities

15. Tip: LinkedIn Cover
Photo ideas To Make
Your Profile Stand
Out
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Data shows that humans only remember 20% of what they read,
but they remember 80% of what they see
our brains process visuals up to 60,000x faster than text!
90%+ of LinkedIn profiles use the default LinkedIn Cover photo.
1. Define a purpose for your LinkedIn profile
2. Use a photo that directly relates to your career or industry
3. Show off a personal accomplishment
4. Show your company pride
5. Or your city pride
Text:
Your elevator pitch and goals in two lines or less
A link to your personal website, if you have one
Links to your portfolio, projects you’ve worked on, or your resume

16. Tip: LinkedIn Stories
20 seconds length.
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
1. Inform audiences about topics related to your industry.
2. Adapt blog content to a Stories format.
3. Share videos or Q&As featuring thought leaders in your community.
4. Sharing videos of customer testimonials.
5. Creating interactive content related to your content or industry.
6. “Live” Broadcasts from Events
7. Share Brand Announcements and Product Updates
8. A great way to promote content you posted elsewhere

17. Tip: Post Multi page
Documents
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

18. Tip: Turn OFF
[People Also Viewed]
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
1- Click the Me icon at top of your
LinkedIn homepage.
2- Click Settings & Privacy.
3- Click the Account preferences section
on the left rail.
4- Click Change next to Viewers of this
profile also viewed.
5- Toggle to the left or right to select No
or Yes respectively.

19. Tip: Replace
CONNECT with
FOLLOW
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
1- Settings
2- Privacy
3- 'Who can follow you' Select
FOLLOW

20. Tip: Tag relevant
1st Degree
Connections
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

21. Tip: CrystalKnows.com
for Psychographics
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

22. Tip: Skrapp.io
for Emails
Shusmo.me | Khaled@DigiArabs.com | @Shusmo

23. Tip: Apply for
LinkedIn Live
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
https://www.linkedin.com/help/linkedin/
answer/100224/applying-for-live-video-
broadcasting?lang=en

24. Tip: LinkedIn
Recommendations
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
How to get people to give you Recommendations on LinkedIn:
My #1 LinkedIn tip is: Give recommendations to receive recommendations.
LinkedIn Recommendation Template:
[Descriptive Phrase] is the what comes to mind when I think about [Your Name].
I’ve had the pleasure of knowing [Your Name] for [Length of Time], during which
[Description of Working Relationship]. Above all, I was impressed with [Your Name]’s ability
to [Something That Makes You Stand Out]. And, of course, his/her [Personality Trait].
[Your Name] would be a true asset for any positions requiring [1-2 Skills Needed For The Position]
and comes with my heartfelt recommendation.
You can ask for recommendations offline:
- Leaving your job? Ask people in person.
- Finished a project? Send them the above template.
- Had coffee with someone who asked how they can help? You got it!

25. Tip: How to engage
with thought leaders
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Step 1: Search for Thought leaders in your field or Decision makers in your city

26. Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Step 2: Also look for (People Also Viewed) and open their profiles in
a separate tab
Tip: How to engage
with thought leaders

27. Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Step 3: Check out their Activity section
Tip: How to engage
with thought leaders

28. Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Step 4: Check out their posts and Like then next day comment
Tip: How to engage
with thought leaders

29. Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Final Step: Send a connection request with a casual note praising their profile.
Tip: How to engage
with thought leaders

30. Free Tools:
Get your profile
scored by
“Resume Worded”
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
https://resumeworded.com
a) Open https://resumeworded.com/ and sign up here (no worries, it’s free)
b) Choose LinkedIn Profile Review
c) Go to your LinkedIn Profile, click “More” and “Save to PDF”
d) Save it and upload to Resume Worded
e) Check your Score and if somewhere it’s not 10/10 click on that block to find out what
exactly should you improve

31. Free Tools:
Get your profile
scored by “Social
Selling Dashboard”
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
https://www.linkedin.com/sales/ssi

32. THANK YOU
Khaled@DigiArabs.com
http://www.shusmo.me
http://www.facebook.com/shusmo
http://www.twitter.com/shusmo
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Sources:
https://blog.lempod.com/how-to-build-a-personal-brand-on-
linkedin-in-2020/
https://www.linkedin.com/pulse/ultimate-linkedin-cheat-
sheet-michael-quinn/
https://cultivatedculture.com/linkedin-profile-tips/
https://blog.hubspot.com/marketing/linkedin-stories