SlideShare a Scribd company logo
Personal Branding
& LinkedIn
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
It is not about YOU
Personal Branding is not about YOU
It’s about what other people’s
perception of YOU.
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
If you fit
They will:
Hire you
Partner with you
Invest in You
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Give away Value
People don’t care how much you
know, until they know how much
you care.
So you need to give away value.
You are not entitled to a place, you
have to earn it
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Anatomy of
Personal Branding
Mind: Know your Strength,
Weakness & values.
Heart: Give Value.
Everything else: Social Platform
(Username, photo, cover,
statement, listening, insights,
engage)
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Old generation
Old generation is into:
text, photos, and recorded videos
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
New generation
New generation is into:
Instant content like stories, selfies
and snaps
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Sell Sell Sell
If you post ONLY about your services then
what you are saying is “follow me and
engage with me only when you need my
services.”
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
But if you are
offering fresh
new valuable
knowledge
everyday
they will follow
and engage daily
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Personal Branding
Do’s & Don’t’s
Personal Brand
OR
Too Personal
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Your Family
Your last trip to Cancun is generally
too personal for your personal
brand.
A vacation shot paired with a
caption about how you can work
from anywhere when that is what
you teach others to do is right on
brand.
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
You in Action
Anytime you are doing something that
shows that other people are interested in
what you have to say make sure you
document it!
This is authority-building gold and you
can the value out of the event by posting
about it later as it shows 3rd party
validation of you as an authority.
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Your Pets
Dogs are easy likes, but unless
they are part of your everyday
business (dog trainer) they are
generally too personal for a
personal brand. Once in awhile is
OK.
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Behind the scenes
Social media was practically made
for behind-the-scenes-of-your-
business posts.
These scenes all communicate that
you’re doing Badass things as an
authority, while allowing you to
connect with the audience in a more
personal way
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Food
Resist the temptation of taking Instagram
shots of your meal.
Food photos are all over the internet and
it doesn’t add to your brand.
Unless there is a message behind it like “
Dining at Salad Boutique with my partner
celebrating our new family business (with
a photo of you instead of the food)”
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Credibilitybuilding
Anytime you are featured
anywhere as the authority on your
topic post it everywhere.
Still do give value if you can. Share
a tidbit from the content so your
followers can walk away with
something.
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Value Content
Sharing your expertise in a way that is valuable
to your ideal target audience is THE BEST way
to engage online.
Don’t forget: Nobody cares about you being an
expert, so they aren’t going to pay attention
unless they are getting something from you.
Nothing personal, we just don’t have enough
time! So creating content that is valuable to the
reader is a MUST and therefore, obviously has a
huge place in your personal brand.
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Your issues
*Not to be confused with sharing your experiences and
struggles as they relate to your area of expertise.*
Just because you can get a lot of engagement by airing
your dirty laundry doesn’t mean you should; at least,
not in the places where you’re trying to build a
professional reputation.
Some people use very personal stories when promoting
their brands and businesses successfully, but it’s
successful because they can tie it back to their area of
expertise. If you can’t tie it back in some way, it doesn’t
belong on your authority-building personal brand.
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Political Rants
No matter how engaged or heated
you are about politics, your personal
brand is not the forum for it.
P.S: Unless it is a national campaign
Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Personal Branding
Blueprint
Score your
Communication Skills
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Which platform
should I start with?
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Brand Checklist
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Your solution
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Opportunity to serve
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Communication style
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Communication style
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Communication style
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Work on your Bio
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Commitment
Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
LinkedIn
Profile
How To Get LinkedIn
All Star Status
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
1. Add a high quality
LinkedIn profile
picture
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
A person only needs a 33 millisecond glance at your
picture to form a first impression that includes
evaluations of “trustworthiness, status, and attractiveness.”
LinkedIn’s profile picture dimensions are 400 x 400 pixels.
The maximum profile picture file size is 8mb
• Headshot
• Square in size
• Dressed as your job culture
• Smile and look dependable
• No distracting background
• No snapchat filters
• No Selfies
2. Use a custom
LinkedIn URL (with
some variation of first
& last name)
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Ideally, you want to use some combination of your
full name. Mine is Khaled ElAhmad so any of these
combos would work great:
linkedin.com/in/KhaledElAhmad
linkedin.com/in/KElAhmad
linkedin.com/in/ElAhmadKhaled
linkedin.com/in/KhaledSElAhmad
3. Add an up-to-date
Industry & Location
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Settings & Privacy > Site > Account > Name, Location & Industry
4. Customize your
headline with
relevant experience
& keywords
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
5. Fill out your
LinkedIn “About”
section
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
• Make your first sentence count, Instead of saying, “I am the Director of Marketing at Digital Marketer,
” Amanda Powell says, “I’m leading the charge to fill Google search results with content that actually matters.”
• Choose the Keywords You Want to be Found For, but Don’t use industry jargon or buzzwords
• Write in a Narrative Format. ( Use "I" not "Khaled ElAhmad" )
• Speak to your industry expertise
• Provide data to back up your results
• Highlight professional interests
• Mention top brands you worked with
• Mention top tools you are expert in
• Include contact information
• Make sure there are no spelling or grammatical mistakes
• Easy on the symbols & emojis, but do use bullet points when needed.
• Add visual files to your About section like presentations or videos.
• End With a Call to Action
6. Add at least
3 positions
(current + 2 previous)
to your Work
Experience section
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
7. Add your
Education
to your profile
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
8. Add at least
5 skills to
your profile
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
How to get endorsements for your skills
Step 1 – Friends & Family
Step 2 – Endorse other people’s skills
Post-Endorsement Message:
Hey [Name],
Hope you’re doing well! I just wanted to recognize you for some of the awesome work we’ve done together so
I endorsed you for some skills on LinkedIn. If there’s anything else I can do to help, just let me know.
Best,
[Your Name]
9. Connect with at
least 50 people
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
LinkedIn
Tips
Tip: Keep your
LinkedIn profile
updates to yourself
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Settings & Privacy > How LinkedIn uses your data > Share job changes
Tip: Let recruiters
know you’re open for
business
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Settings & Privacy > Job Seeking Preferences > Let Recruiters Know
You’re Open for Opportunities
Tip: LinkedIn Cover
Photo ideas To Make
Your Profile Stand
Out
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Data shows that humans only remember 20% of what they read,
but they remember 80% of what they see
our brains process visuals up to 60,000x faster than text!
90%+ of LinkedIn profiles use the default LinkedIn Cover photo.
1. Define a purpose for your LinkedIn profile
2. Use a photo that directly relates to your career or industry
3. Show off a personal accomplishment
4. Show your company pride
5. Or your city pride
Text:
Your elevator pitch and goals in two lines or less
A link to your personal website, if you have one
Links to your portfolio, projects you’ve worked on, or your resume
Tip: LinkedIn Stories
20 seconds length.
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
1. Inform audiences about topics related to your industry.
2. Adapt blog content to a Stories format.
3. Share videos or Q&As featuring thought leaders in your community.
4. Sharing videos of customer testimonials.
5. Creating interactive content related to your content or industry.
6. “Live” Broadcasts from Events
7. Share Brand Announcements and Product Updates
8. A great way to promote content you posted elsewhere
Tip: Follow relevant
influencers for your
industry
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Tip: Become an
employee advocate
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Tip: LinkedIn
Recommendations
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
How to get people to give you Recommendations on LinkedIn:
My #1 LinkedIn tip is: Give recommendations to receive recommendations.
LinkedIn Recommendation Template:
[Descriptive Phrase] is the what comes to mind when I think about [Your Name].
I’ve had the pleasure of knowing [Your Name] for [Length of Time], during which
[Description of Working Relationship]. Above all, I was impressed with [Your Name]’s ability
to [Something That Makes You Stand Out]. And, of course, his/her [Personality Trait].
[Your Name] would be a true asset for any positions requiring [1-2 Skills Needed For The Position]
and comes with my heartfelt recommendation.
You can ask for recommendations offline:
- Leaving your job? Ask people in person.
- Finished a project? Send them the above template.
- Had coffee with someone who asked how they can help? You got it!
Tip: The best way to
exponentially
increase your profile
visibility on LinkedIn?
Be an active
contributor.
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Step 1: Follow The Views of a thought leader account in your field of work
High views, low comment count means your comment will stand out
Step 2: Leave A Thoughtful Comment
Taking a few minutes to draft up a thoughtful comment that asks a question, shares additional advice, sparks debate,
or adds to the discussion is far more likely to generate likes and replies.
Step 3: Combine For Best Results
The earlier you comment on a post that eventually gains traction, the better. Influencers with big followings on LinkedIn
are pretty much guaranteed to have large view counts on their posts so all you need to do are follow them, figure out their
posts times, and show up early!
Free Tools:
Get your profile
scored by
“Resume Worded”
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
https://resumeworded.com
a) Open https://resumeworded.com/ and sign up here (no worries, it’s free)
b) Choose LinkedIn Profile Review
c) Go to your LinkedIn Profile, click “More” and “Save to PDF”
d) Save it and upload to Resume Worded
e) Check your Score and if somewhere it’s not 10/10 click on that block to find out what
exactly should you improve
Free Tools:
Get your profile
scored by “Social
Selling Dashboard”
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
https://www.linkedin.com/sales/ssi
THANK YOU
Khaled@DigiArabs.com
http://www.shusmo.me
http://www.facebook.com/shusmo
http://www.twitter.com/shusmo
Shusmo.me | Khaled@DigiArabs.com | @Shusmo
Sources:
https://blog.lempod.com/how-to-build-a-personal-brand-on-
linkedin-in-2020/
https://www.linkedin.com/pulse/ultimate-linkedin-cheat-
sheet-michael-quinn/
https://cultivatedculture.com/linkedin-profile-tips/
https://blog.hubspot.com/marketing/linkedin-stories

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Personal branding & LinkedIn By Khaled Elahmad

  • 1. Personal Branding & LinkedIn Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 2. It is not about YOU Personal Branding is not about YOU It’s about what other people’s perception of YOU. Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 3. If you fit They will: Hire you Partner with you Invest in You Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 4. Give away Value People don’t care how much you know, until they know how much you care. So you need to give away value. You are not entitled to a place, you have to earn it Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 5. Anatomy of Personal Branding Mind: Know your Strength, Weakness & values. Heart: Give Value. Everything else: Social Platform (Username, photo, cover, statement, listening, insights, engage) Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 6. Old generation Old generation is into: text, photos, and recorded videos Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 7. New generation New generation is into: Instant content like stories, selfies and snaps Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 8. Sell Sell Sell If you post ONLY about your services then what you are saying is “follow me and engage with me only when you need my services.” Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 9. But if you are offering fresh new valuable knowledge everyday they will follow and engage daily Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 11. Personal Brand OR Too Personal Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 12. Your Family Your last trip to Cancun is generally too personal for your personal brand. A vacation shot paired with a caption about how you can work from anywhere when that is what you teach others to do is right on brand. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 13. You in Action Anytime you are doing something that shows that other people are interested in what you have to say make sure you document it! This is authority-building gold and you can the value out of the event by posting about it later as it shows 3rd party validation of you as an authority. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 14. Your Pets Dogs are easy likes, but unless they are part of your everyday business (dog trainer) they are generally too personal for a personal brand. Once in awhile is OK. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 15. Behind the scenes Social media was practically made for behind-the-scenes-of-your- business posts. These scenes all communicate that you’re doing Badass things as an authority, while allowing you to connect with the audience in a more personal way Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 16. Food Resist the temptation of taking Instagram shots of your meal. Food photos are all over the internet and it doesn’t add to your brand. Unless there is a message behind it like “ Dining at Salad Boutique with my partner celebrating our new family business (with a photo of you instead of the food)” Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 17. Credibilitybuilding Anytime you are featured anywhere as the authority on your topic post it everywhere. Still do give value if you can. Share a tidbit from the content so your followers can walk away with something. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 18. Value Content Sharing your expertise in a way that is valuable to your ideal target audience is THE BEST way to engage online. Don’t forget: Nobody cares about you being an expert, so they aren’t going to pay attention unless they are getting something from you. Nothing personal, we just don’t have enough time! So creating content that is valuable to the reader is a MUST and therefore, obviously has a huge place in your personal brand. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 19. Your issues *Not to be confused with sharing your experiences and struggles as they relate to your area of expertise.* Just because you can get a lot of engagement by airing your dirty laundry doesn’t mean you should; at least, not in the places where you’re trying to build a professional reputation. Some people use very personal stories when promoting their brands and businesses successfully, but it’s successful because they can tie it back to their area of expertise. If you can’t tie it back in some way, it doesn’t belong on your authority-building personal brand. Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 20. Political Rants No matter how engaged or heated you are about politics, your personal brand is not the forum for it. P.S: Unless it is a national campaign Source: https://www.piasilva.com/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 22. Score your Communication Skills Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 23. Which platform should I start with? Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 24. Brand Checklist Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 25. Your solution Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 26. Opportunity to serve Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 27. Communication style Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 28. Communication style Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 29. Communication style Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 30. Work on your Bio Source: https://personalbrandingproject.co/ Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 33. How To Get LinkedIn All Star Status Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 34. 1. Add a high quality LinkedIn profile picture Shusmo.me | Khaled@DigiArabs.com | @Shusmo A person only needs a 33 millisecond glance at your picture to form a first impression that includes evaluations of “trustworthiness, status, and attractiveness.” LinkedIn’s profile picture dimensions are 400 x 400 pixels. The maximum profile picture file size is 8mb • Headshot • Square in size • Dressed as your job culture • Smile and look dependable • No distracting background • No snapchat filters • No Selfies
  • 35. 2. Use a custom LinkedIn URL (with some variation of first & last name) Shusmo.me | Khaled@DigiArabs.com | @Shusmo Ideally, you want to use some combination of your full name. Mine is Khaled ElAhmad so any of these combos would work great: linkedin.com/in/KhaledElAhmad linkedin.com/in/KElAhmad linkedin.com/in/ElAhmadKhaled linkedin.com/in/KhaledSElAhmad
  • 36. 3. Add an up-to-date Industry & Location Shusmo.me | Khaled@DigiArabs.com | @Shusmo Settings & Privacy > Site > Account > Name, Location & Industry
  • 37. 4. Customize your headline with relevant experience & keywords Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 38. 5. Fill out your LinkedIn “About” section Shusmo.me | Khaled@DigiArabs.com | @Shusmo • Make your first sentence count, Instead of saying, “I am the Director of Marketing at Digital Marketer, ” Amanda Powell says, “I’m leading the charge to fill Google search results with content that actually matters.” • Choose the Keywords You Want to be Found For, but Don’t use industry jargon or buzzwords • Write in a Narrative Format. ( Use "I" not "Khaled ElAhmad" ) • Speak to your industry expertise • Provide data to back up your results • Highlight professional interests • Mention top brands you worked with • Mention top tools you are expert in • Include contact information • Make sure there are no spelling or grammatical mistakes • Easy on the symbols & emojis, but do use bullet points when needed. • Add visual files to your About section like presentations or videos. • End With a Call to Action
  • 39. 6. Add at least 3 positions (current + 2 previous) to your Work Experience section Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 40. 7. Add your Education to your profile Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 41. 8. Add at least 5 skills to your profile Shusmo.me | Khaled@DigiArabs.com | @Shusmo How to get endorsements for your skills Step 1 – Friends & Family Step 2 – Endorse other people’s skills Post-Endorsement Message: Hey [Name], Hope you’re doing well! I just wanted to recognize you for some of the awesome work we’ve done together so I endorsed you for some skills on LinkedIn. If there’s anything else I can do to help, just let me know. Best, [Your Name]
  • 42. 9. Connect with at least 50 people Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 44. Tip: Keep your LinkedIn profile updates to yourself Shusmo.me | Khaled@DigiArabs.com | @Shusmo Settings & Privacy > How LinkedIn uses your data > Share job changes
  • 45. Tip: Let recruiters know you’re open for business Shusmo.me | Khaled@DigiArabs.com | @Shusmo Settings & Privacy > Job Seeking Preferences > Let Recruiters Know You’re Open for Opportunities
  • 46. Tip: LinkedIn Cover Photo ideas To Make Your Profile Stand Out Shusmo.me | Khaled@DigiArabs.com | @Shusmo Data shows that humans only remember 20% of what they read, but they remember 80% of what they see our brains process visuals up to 60,000x faster than text! 90%+ of LinkedIn profiles use the default LinkedIn Cover photo. 1. Define a purpose for your LinkedIn profile 2. Use a photo that directly relates to your career or industry 3. Show off a personal accomplishment 4. Show your company pride 5. Or your city pride Text: Your elevator pitch and goals in two lines or less A link to your personal website, if you have one Links to your portfolio, projects you’ve worked on, or your resume
  • 47. Tip: LinkedIn Stories 20 seconds length. Shusmo.me | Khaled@DigiArabs.com | @Shusmo 1. Inform audiences about topics related to your industry. 2. Adapt blog content to a Stories format. 3. Share videos or Q&As featuring thought leaders in your community. 4. Sharing videos of customer testimonials. 5. Creating interactive content related to your content or industry. 6. “Live” Broadcasts from Events 7. Share Brand Announcements and Product Updates 8. A great way to promote content you posted elsewhere
  • 48. Tip: Follow relevant influencers for your industry Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 49. Tip: Become an employee advocate Shusmo.me | Khaled@DigiArabs.com | @Shusmo
  • 50. Tip: LinkedIn Recommendations Shusmo.me | Khaled@DigiArabs.com | @Shusmo How to get people to give you Recommendations on LinkedIn: My #1 LinkedIn tip is: Give recommendations to receive recommendations. LinkedIn Recommendation Template: [Descriptive Phrase] is the what comes to mind when I think about [Your Name]. I’ve had the pleasure of knowing [Your Name] for [Length of Time], during which [Description of Working Relationship]. Above all, I was impressed with [Your Name]’s ability to [Something That Makes You Stand Out]. And, of course, his/her [Personality Trait]. [Your Name] would be a true asset for any positions requiring [1-2 Skills Needed For The Position] and comes with my heartfelt recommendation. You can ask for recommendations offline: - Leaving your job? Ask people in person. - Finished a project? Send them the above template. - Had coffee with someone who asked how they can help? You got it!
  • 51. Tip: The best way to exponentially increase your profile visibility on LinkedIn? Be an active contributor. Shusmo.me | Khaled@DigiArabs.com | @Shusmo Step 1: Follow The Views of a thought leader account in your field of work High views, low comment count means your comment will stand out Step 2: Leave A Thoughtful Comment Taking a few minutes to draft up a thoughtful comment that asks a question, shares additional advice, sparks debate, or adds to the discussion is far more likely to generate likes and replies. Step 3: Combine For Best Results The earlier you comment on a post that eventually gains traction, the better. Influencers with big followings on LinkedIn are pretty much guaranteed to have large view counts on their posts so all you need to do are follow them, figure out their posts times, and show up early!
  • 52. Free Tools: Get your profile scored by “Resume Worded” Shusmo.me | Khaled@DigiArabs.com | @Shusmo https://resumeworded.com a) Open https://resumeworded.com/ and sign up here (no worries, it’s free) b) Choose LinkedIn Profile Review c) Go to your LinkedIn Profile, click “More” and “Save to PDF” d) Save it and upload to Resume Worded e) Check your Score and if somewhere it’s not 10/10 click on that block to find out what exactly should you improve
  • 53. Free Tools: Get your profile scored by “Social Selling Dashboard” Shusmo.me | Khaled@DigiArabs.com | @Shusmo https://www.linkedin.com/sales/ssi
  • 54. THANK YOU Khaled@DigiArabs.com http://www.shusmo.me http://www.facebook.com/shusmo http://www.twitter.com/shusmo Shusmo.me | Khaled@DigiArabs.com | @Shusmo Sources: https://blog.lempod.com/how-to-build-a-personal-brand-on- linkedin-in-2020/ https://www.linkedin.com/pulse/ultimate-linkedin-cheat- sheet-michael-quinn/ https://cultivatedculture.com/linkedin-profile-tips/ https://blog.hubspot.com/marketing/linkedin-stories