The document provides a comprehensive guide on Twitter, detailing its purpose, usage, and tools for effective engagement, especially in the multifamily sector. It covers topics such as account setup, following strategies, etiquette, and various tweeting practices including personal, professional, and company tweets. Additionally, it emphasizes the importance of community engagement and monitoring for reputation management.

1. Twitter: Basic Tweeting Brent Williams, Chief Insider Multifamily Insiders April 29, 2009

2. Questions We Will Answer What is Twitter? Why do people use Twitter? How do you use Twitter? What are some tools to fully utilize Twitter? How is Twitter being used in multifamily?

3. Twitter Home Page

4. What Do People Tweet About? Personal Tweets Connecting with friends & family Entertainment Professional Tweets Career development & brainstorming Networking Company Tweets Customer service, reputation management News distribution

5. Personal Tweets Keeping Up With Your Friends and Family Pop Culture “ What is going on with Lost?” Superbowl Tweets Real-Time News From News Agencies From Individuals At The Scene Sharing Links

6. Professional Tweets Sharing links for useful information Links to market information and breaking news Links to industry blog posts

7. Professional Tweets Reviews or questions about a service or product

8. Professional Tweets Conversation Tweets Responding to other people’s Tweets Replies to somebody else’s Tweets (“@username”)

9. Professional Tweets Conversation Tweets Forward somebody else’s Tweets (“Retweet”)

10. Professional Tweets Twitter Conversations

11. Company Tweets Product Rollouts From @Starbucks

12. Company Tweets Company News If a news entity, like New York Times, it links to their news posts. From @JetBlue

13. Setting Up Twitter & The Basics First, set up an account Fill out your account information People want to know who you are before the follow you! Go “under the radar” and tweet to nobody Few people will follow you back if you haven’t tweeted yet Start following people

14. Follow People – Twitter “Find People”

15. Follow People – Follower List Once you find one person you know, you can search through their followers and those they are following for industry-specific contacts.

16. Follow People – Mr. Tweet http://www.mrtweet.net Just follow @MrTweet and it will help you find people to follow.

17. Follow People – Twubble http://www.crazybob.org/twubble/ Twubble analyzes all the people you are following, cross-references who they are following, and tells you who the mutual contacts are!

18. Follow People – Friend or Follow http://friendorfollow.com/ Are you following somebody and they aren’t following you back? That could hurt your ratio!

19. Twitter Etiquette Twitter Spam Following thousands of people hoping they will follow you back. Replying to people for the same reason.

20. Twitter Etiquette Watch what you Tweet about You will be heard! Remember that you are speaking in a room full of other people Nobody wants to hear how good your egg salad sandwich was

21. Twitter Etiquette Advertise With Caution Just like with any advertising, your Tweets must be compelling. Make sure they care about what you say or they will unfollow you. If every Tweet of yours is a link back to your website, you are not using Twitter correctly.

22. Searching Twitterland Twitter Search ( http://search.twitter.com ) Containing Certain Words From or To a Specific Person Location-Based Search

23. Searching Twitterland – Twitter Local http://www.twitterlocal.net/ Desktop application that shows tweets based upon location.

24. Alerts and Reputation Management These systems can give you email alerts when a keyword has been used. Set this as your company name (and derivatives) and see what people are saying about you! TweetBeep ( http://www.tweetbeep.com/ ) Possibly unreliable TweetScan ( http://www.tweetscan.com/ ) $15/year

25. Twitter On Your Website Twitter Badges (http://twitter.com/badges) Widget that shows Tweets from your account on your website, blog, MySpace or Facebook page.

26. Twitter On Your Website Twitter Awareness Button Have your different online locations clearly visible (http://themarketingnerd.blogspot.com/)

27. Twitter In Use In Multifamily - Essex Community-Building endeavor for residents, prospects, and local businesses Aim to have a Twitter account for each community What do they Tweet about? Local neighborhood events and benefits Community Events and News Limited mentions of availability Conversations with target audiences!