Social media management Oct 2016

‫هو‬ ‫ما‬
‫اإلعالم‬
‫االجتماعي؟‬

‫الكتروني‬ ‫مجتمع‬ ‫بناء‬

‫الماضي‬ ‫في‬:‫للمحتوى‬ ‫المنتج‬ ‫الوحيد‬ ‫المصدر‬ ‫كان‬ ‫البراند‬.‫حول‬ ‫وال‬
‫األدوات‬ ‫وال‬ ‫المعرفة‬ ‫يملك‬ ‫يكن‬ ‫لم‬ ‫ألنه‬ ‫للمستخدم‬ ‫قوة‬ ‫وال‬.

‫االنترنت‬ ‫عصر‬ ‫في‬:‫للمستخدم‬ ‫تسمح‬ ‫التي‬ ‫األدوات‬ ‫توفرت‬
‫فقط‬ ‫بينهما‬ ‫يدور‬ ‫الحوار‬ ‫كان‬ ‫ولكن‬ ،‫البراند‬ ‫مع‬ ‫بالتخاطب‬.

‫االجتماعي‬ ‫اإلعالم‬ ‫ثورة‬ ‫في‬:‫ألول‬ ‫المستخدم‬ ‫بإمكان‬ ‫أصبح‬
‫الجمهور‬ ‫أمام‬ ‫البراند‬ ‫مع‬ ‫والتخاطب‬ ‫به‬ ‫خاص‬ ‫محتوى‬ ‫إنتاج‬.

•‫االجتماعي‬ ‫اإلعالم‬ ‫منصات‬ ‫من‬ ‫منصة‬ ‫أقوى‬ ‫عد‬ُ‫ت‬
•‫المرجعيات‬ ‫من‬ ‫الكثير‬ ‫لك‬ ‫وفر‬ُ‫ت‬‫و‬ ‫عمالئك‬ ‫أذهان‬ ‫في‬ ‫دائما‬ ‫لتبقى‬ ‫ممتازة‬ ‫أداة‬ ‫عد‬ُ‫ت‬
•‫االعالنات‬ ‫ورفع‬ ‫مجالك‬ ‫في‬ ‫كخبير‬ ‫نفسك‬ ‫تمييز‬ ‫من‬ ‫نك‬ّ‫ك‬‫م‬ُ‫ت‬
•‫نفسك‬ ‫لتحسين‬ ‫قوية‬ ‫أداة‬ ‫الذكية‬ ‫اآلراء‬ ‫عد‬ُ‫ت‬ ‫حيث‬ ،‫والتعليقات‬ ‫األراء‬ ‫لك‬ ‫وفر‬ُ‫ت‬ ‫كما‬

•‫المراجع‬ ‫خالل‬ ‫من‬ ‫عالقات‬ ‫لبدء‬ ‫ممتازة‬ ‫منصة‬ ‫عد‬ُ‫ت‬
•‫المهني‬ ‫المستوى‬ ‫على‬ ‫نفسك‬ ‫لتمييز‬ ‫المناسبة‬ ‫المنصة‬ ‫أنها‬ ‫كما‬
•‫ومفي‬ ‫قوية‬ ‫المحلية‬ ‫لألعمال‬ ‫مراجع‬ ‫على‬ ‫تحتوي‬ ‫التي‬ ‫المجموعات‬ ‫عد‬ُ‫ت‬‫دة‬
•‫النشر‬ ‫عند‬ ‫المهني‬ ‫الطابع‬ ‫على‬ ‫الحفاظ‬ ‫جدا‬ ‫المهم‬ ‫من‬

•‫العالية‬ ‫الجودة‬ ‫ذو‬ ‫النظري‬ ‫للمحتوى‬ ً‫ا‬‫رائع‬ ً‫ا‬‫آخر‬ ً‫ا‬‫مصدر‬ ‫عد‬ُ‫ي‬
•‫الفيسبوك‬ ‫مع‬ ‫الريادة‬ ‫لجيل‬ ‫مميزة‬ ‫أداة‬ ‫عد‬ُ‫ي‬
•‫مفيدة‬ ‫المحلية‬ ‫الهاشتاغات‬ ‫يجعل‬ ‫كما‬

•‫العالية‬ ‫القيمة‬ ‫ذو‬ ‫للمحتوى‬ ‫جيدا‬ ‫مصدرا‬ ‫عد‬ُ‫ي‬
•‫من‬‫السهل‬‫التويتر‬ ‫إلى‬ ‫الفيسبوك‬ ‫على‬ ‫الموجود‬ ‫المحتوى‬ ‫نقل‬
•‫جد‬ ‫محدد‬ ‫انه‬ ‫إال‬ ،‫الماضي‬ ‫من‬ ‫وزبائن‬ ‫عمالء‬ ‫مع‬ ‫المباشر‬ ‫للتواصل‬ ‫رائعة‬ ‫أداة‬ ‫عد‬ُ‫ي‬ً‫ا‬.

‫االنترنت؟‬ ‫على‬ ‫يقضون‬ ‫الوقت‬ ‫من‬ ‫كم‬
‫نصيحة؟‬ ‫عن‬ ‫البحث‬ ‫عند‬ ‫يلجؤن‬ ‫لمن‬
‫االلكتروني؟‬ ‫مجتمعهم‬ ‫حجم‬ ‫ما‬
‫عليها؟‬ ‫وقتهم‬ ‫يقضون‬ ‫االجتماعية‬ ‫المنصات‬ ‫من‬ ‫أي‬
‫االنترنت‬ ‫على‬ ‫بها‬ ‫يدخلون‬ ‫التي‬ ‫األجهزة‬ ‫أنواع‬ ‫ما‬
‫الصوتي؟‬ ‫أم‬ ‫المرئي‬ ‫المحتوى‬ ‫يفضلون‬ ‫هل‬

Source: https://www.statista.com/statistics/270229/usage-duration-of-social-networks-by-country/

‫التي‬ ‫المواقع‬ ‫هي‬ ‫ما‬،‫يزورونها‬‫ولماذا‬‫؟‬
‫عنها؟‬ ‫يبحثون‬ ‫التي‬ ‫التفاعل‬ ‫كمية‬ ‫كم‬
‫لهم؟‬ ‫أهمية‬ ‫األكثر‬ ‫المحتوى‬ ‫أنواع‬ ‫أي‬
‫معك؟‬ ‫للتفاعل‬ ‫لديهم‬ ‫الوقت‬ ‫من‬ ‫كم‬

‫ما‬‫حلها؟‬ ‫يحاولون‬ ‫التي‬ ‫المشاكل‬ ‫هي‬
‫آالمهم؟‬ ‫أكبر‬ ‫هي‬ ‫ما‬
‫تفاعلهم‬ ‫عند‬ ‫اليه‬ ‫الوصول‬ ‫يحاولون‬ ‫الذي‬ ‫ما‬
‫عملهم؟‬ ‫مجال‬ ‫في‬ ‫خبرتهم‬ ‫مدى‬ ‫ما‬

‫الشراء؟‬ ‫لقرار‬ ‫أوصلتهم‬ ‫التي‬ ‫العوامل‬ ‫هي‬ ‫ما‬
‫الشراء؟‬ ‫قرار‬ ‫أخذ‬ ‫في‬ ‫دورهم‬ ‫ما‬
‫الشراء؟‬ ‫لقرار‬ ‫الوصول‬ ‫سرعة‬ ‫هي‬ ‫ما‬
‫الشراء؟‬ ‫لقرار‬ ‫للوصول‬ ‫يريدون‬ ‫البحث‬ ‫من‬ ‫كم‬
‫األمور‬ ‫هي‬ ‫ما‬ ‫القرار‬ ‫أصحاب‬ ‫يكونوا‬ ‫لم‬ ‫إذا‬
‫القرار؟‬ ‫صاحب‬ ‫ليقنعوا‬ ‫يحتاجونها‬

-‫المفاتحية‬ ‫الكلمات‬‫التجارية‬ ‫لعالمتك‬
‫التجارية‬ ‫العالمة‬ ‫اسم‬–‫والخدمات‬ ‫المنتجات‬–‫اإلدارة‬
-‫به‬ ‫تعمل‬ ‫الذي‬ ‫للقطاع‬ ‫المفتاحية‬ ‫الكلمات‬/‫تخصصك‬ ‫مجال‬
‫تخصصك‬ ‫مجال‬ ‫في‬ ‫فكر‬ ‫قائد‬ ‫نفسك‬ ‫من‬ ‫تجعل‬ ‫أن‬ ‫يجب‬
-‫المتعلقة‬ ‫المفتاحية‬ ‫الكلمات‬‫بالمنافسين‬
‫االجتماعي‬ ‫التواصل‬ ‫مواقع‬ ‫على‬ ‫وأدائهم‬ ‫منافسيك‬ ‫رصد‬

•‫اإلنترنت‬ ‫شبكة‬ ‫منصات‬ ‫على‬ ‫التجارية‬ ‫عالمتك‬ ‫موقع‬ ‫معرفة‬(‫من‬
‫وكيف‬ ‫وأين‬ ،‫ماذا‬ ‫قال‬)
•‫الفرص‬ ‫استغالل‬
•‫الفرص‬ ‫خلق‬
•‫األزمات‬ ‫إدارة‬
•‫الفكر‬ ‫وقادة‬ ‫المأثرين‬ ‫مع‬ ‫التواصل‬
•‫النجاح‬ ‫قصص‬ ‫من‬ ‫التعلم‬

‫فيسبوك‬:‫عالية‬ ‫قيمة‬/‫أقل‬ ‫حجم‬
‫أقل‬ ‫منشور‬ ‫محتوى‬ ‫عدد‬(1-3‫يوميا‬ ‫منشورات‬)
‫تويتر‬:‫أكبر‬ ‫حجم‬/‫أقل‬ ‫قيمة‬
‫أكثر‬ ‫منشور‬ ‫محتوى‬ ‫عدد‬(1-5‫يوميا‬ ‫منشورات‬)
‫الذروة‬ ‫ساعة‬ ‫استغالل‬‫أعلى‬ ‫تفاعل‬ ‫نسبة‬ ‫على‬ ‫لتحصل‬ ‫أنشر‬
‫الذروة‬ ‫عدم‬ ‫ساعات‬ ‫استغالل‬‫أعلى‬ ‫وصول‬ ‫نسبة‬ ‫على‬ ‫لتحصل‬ ‫أنشر‬

‫مع‬ ‫استهالكنا‬ ‫أنماط‬ ‫عن‬ ‫دقيقة‬ ‫تفاصيل‬ ‫نقدم‬ ،‫للتسوق‬ ‫نذهب‬ ‫مرة‬ ‫كل‬ ‫في‬
‫التجارية‬ ‫المحالت‬.
‫نحب‬ ‫وماذا‬ ‫يلزمنا‬ ‫ما‬ ‫لمعرفة‬ ‫التفاصيل‬ ‫تلك‬ ‫دراسة‬.

Facebook Reach
(source: http://www.business2community.com/facebook/6-studies-show-facebook-organic-reach-declining-quickly-01564179#OQhhgqH0jR5ftUTG.97)

‫استراتيجية‬
‫المحتوى‬

•‫األثنين‬:‫تحفيزي‬ ‫محتوى‬(‫اجتماعي‬)
•‫الثالثاء‬:‫قسم‬ ‫مدير‬ ‫مع‬ ‫لمقابلة‬ ‫مباشر‬ ‫فيديو‬ ‫بث‬(‫الشركة‬)
•‫األربعاء‬:‫المحلية‬ ‫واألخبار‬ ‫العمل‬ ‫قطاع‬ ‫أخبارحول‬(‫العمل‬ ‫قطاع‬)
•‫الخميس‬:‫ومسابقات‬ ‫وأسئلة‬ ‫احصائيات‬(‫اجتماعي‬)
•‫الجمعة‬:‫عمالئنا‬ ‫من‬ ‫شهادات‬(‫الشركة‬)
•‫السبت‬:‫مفتوحة‬ ‫جولة‬(‫الشركة‬)
•‫األحد‬:‫الرائج‬ ‫المحتوى‬ ، ‫تسلية‬ ،‫فكاهي‬ ‫محتوى‬(‫اجتماعي‬)

High quality graphics are needed in your content
mix, and difficult to produce.
With Canva you can use so many ready-made templates and
design your artwork as easy as drag and drop.

Get more Engagement on Twitter

Twitter Users Penetration in Arab Countries
Source:
Population: http://laborsta.ilo.org/
Twitter Data: ConnectAds Agency presentation

Shine the spotlight on your customers and clients

Get scientific with your tweets
• Tweet on Sundays to get more retweets
• Tweet after 8pm to extend your reach
• Tweet images -- rich media is hot, hot, hot
• Spell out the word "retweet" (don't use RT)
• Use exclamation points in your tweets!

Retweet others the way you want to be retweeted

Twitter Chat
http://tweetreports.com/twitter-chat-schedule

‫للبحث‬‫والتفاعل‬‫مع‬‫مؤلف‬‫كتابك‬‫المفضل‬
‫للتواصل‬‫مع‬‫السياسيين‬‫في‬‫مدينتك‬
‫أحدث‬‫المقاالت‬‫ألي‬‫موضوع‬‫يخطر‬‫على‬‫بالك‬
‫لتصبح‬‫صاحب‬‫فكر‬‫في‬‫مجالك‬

Twitter
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

Snapchat Geofilters application
https://www.snapchat.com/geofilters

Snapchat launched in September 2011

Snapchat has 100 Million Daily Active Users

9,000 Average number of Snaps per second

10 Billion Snapchat video daily view

Instagram Users Penetration in Arab Countries
Source:
Instagram Data: Instagram

#Instagram [Follow, like, like, Comment]:
increase the follow back with 25%
Follow people of the same interest or targeted audience
and like 3 of their recent instagrammed photos
and 1 out of 4 will follow you back.
Source: www.Buffer.com/

How often should I post on Instagram?
• Different for every niche.
• Minimum 1X / Week
• Maximum 21x / Week

Ask users to “tag a friend” they want to travel with

Filtered photos are 21% more likely to be viewed
and 45% more likely to be commented on than unfiltered ones

Use Emojis
It causes you to think
It grabs your attention
It makes you smile

Cross Promotion
Share your instagrammed photos
On other platforms

Share the love
Respond to comments,
like photos, follow some new friends,
and comment on awesome posts

Sharing Links
You can post link in your bio and state
“link in bio”
Or you use custom Bitly link that is
easy to remember

IconoSquare
Free Instagram Tool

What is a good benchmark for engagement?
Followers X 0.037
500 followers 19 likes and comments.
1,000 followers 37 likes and comments
5,000 followers 185 likes and comments.

A #hashtag: allows grouping of similarly tagged
messages, and also allows an electronic search to return
all messages that contain it.
- Wikipedia

 The #Hashtag was introduced by Chris Messina back
in August 23rd 2007

 The #Hashtag:
1- Viewable by anyone with interest in your hashtag even
those outside your network.
2- Expands your reach to anyone interested in that hashtag
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

 Keep Hashtags on Twitter up to 2

 Keep Hashtags on Facebook up to 2

 Keep Hashtags on Instagram up to 11

So, What type of hashtags you can use on
Instagram?

 Find Hashtags related to any topic at Websta.me
Example: www.websta.me/search/education

 Find Hashtags related to your city at Websta.me
Example: www.websta.me/search/Amman

 Use Top hashtags worldwide and use relevant ones.
Example: http://top-hashtags.com/instagram

 Find Hashtags related to your topic at Hashtagify.
Example: http://hashtagify.me/hashtag/education

 Find Hashtags according to day of the week.
Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401

Facebook Users Penetration in Arab Countries
Source:
Facebook Data: Facebook

Use of Language on Facebook in Arab World
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: www.ArabSocialMediaReport.com

Use of Language on Facebook in Arab World
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now

Get more Engagement on facebook

Peak Hours:
1- Check your Facebook Insights for Peak Hours
2- Check your Demographics and check their
Work / play / home habits
3- Check if there is a major sporting / cultural event
4- Mind the seasonal events (Ramadan, Christmas..)

Post Behind-the-Scenes Shots of Your Business

Post Questions / Who’s the Author / Fill in the blank

Post Photos of Your Product in Use

Post Videos
• Behind the scenes
• You and your team
• How to use your product/services
• Just say hello
• Your fun side

• Establish Your Professional Brand
Blending the personal and professional elements of:
- Who you are?
- What you do?
- How it helps others achieve their goals?

• Find the right people
LinkedIn internal search engine

• Engage with insights
The more you pay attention and quickly respond to people
who are already expressing interest in your profile and content,
the easier it is to generate warm, qualified sales leads as a result.

• Build relationships
Get to know them personally before you send your sales pitch

@KCCLAVERIA |
Because it is the world’s
largest professional network.

@KCCLAVERIA |
It has 277 million members
(and growing).Photo credit: press.linkedIn.com

@KCCLAVERIA |
Your LinkedIn profile ranks
high on Google.

@KCCLAVERIA |
Recruiters use it.Credit: Jobvite.com

@KCCLAVERIA |
TIP #1:
Complete your profile.

@KCCLAVERIA |
TIP #2:
Use keywords in your profile.

@KCCLAVERIA |
Add keywords to
your professional
headline.

@KCCLAVERIA |
Use keywords
in your
summary.

@KCCLAVERIA |
Mention what
tools and
software you
have
experience
with.

@KCCLAVERIA |
Mention clients
you have
worked with.

@KCCLAVERIA |
Keywords increase
your chances of
getting found.

@KCCLAVERIA |
TIP #3:
Show off key projects.

@KCCLAVERIA |
Go to your
“experience”
section and
add links to
each role.

@KCCLAVERIA |
LinkedIn will
show your
projects under
each role.

@KCCLAVERIA |
TIP #4:
Connect only with people you know or
you’ve met.

@KCCLAVERIA |
Connect with
colleagues,
classmates,
friends or
people you’ve
met at
networking
events.

@KCCLAVERIA |
TIP #5:
Customize your message when
inviting people.

@KCCLAVERIA |
Customize this
section.

@KCCLAVERIA |
TIP #6:
Post consistently.

@KCCLAVERIA |
Share links to
industry news and
your own work,
photos, etc..

@KCCLAVERIA |
Posting regularly
keeps you on
people’s radar.

@KCCLAVERIA |
TIP #7:
Mention people.

@KCCLAVERIA |
But only do it
when it’s
appropriate.

@KCCLAVERIA |
TIP #8:
Check who’s checking your profile.

@KCCLAVERIA |
You’ll find this at the
right-hand side of your
LinkedIn feed.

@KCCLAVERIA |
Check this
section to
discover new
people to
connect with.

@KCCLAVERIA |
TIP #9:
Recommend (awesome) people.

@KCCLAVERIA |
Share the love.
Don’t be shy to
leave a
recommendation
for people
who’ve worked
with.

@KCCLAVERIA |
Also, don’t be shy
about asking for
recommendations
.

@KCCLAVERIA |
TIP #10:
Invite people to meet you offline.

10Mistakes That
Companies Should
Avoid on Social Media

Monitor Keywords:
 Brand Name
 Sector
 Competitors
Monitor Hashtags Monitor Influencers

 Engage to be engaged
 72% of People Who Complain on Twitter Expect a Response Within an Hour
(HubSpot)

3- Usually forget
to be Social

 Organic Reach
 Post Frequency
 Content Strategy: Brand content – Sector Content – Social Content

 Have a plan
 Be Ready
 Listen

A 15-person social media team
(copywriters, a strategist, and artists ready to react)
to any situation in 10 minutes or less.

Beyonce's 'Formation'
helped boost sales
33% at Red Lobster

 Page roles
 2-step verification
 Never start a profile under a company name

 Time
 Response time
 Decision makers
 Know when to take it offline

 You have to measure you progress
 For each goal there has to be an indicator

10- Mind your
Hashtags and
frequency of posts

 2 Hashtags on Twitter and Facebook
 Up to 11 on Instagram
 Facebook Post lifespan is around 3 hours
 Tweet lifespan around 20 minutes

Thanks!
Any questions?
You can find me at:
@Shusmo
KhaledElAhmad.com

Social media management Oct 2016

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