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Twitter for Business

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Your Marketing Coach
Your Marketing Coach

Misty is a marketing coach with over 16 years of sales experience who helps small business owners grow their business through affordable and effective marketing strategies. She specializes in teaching businesses how to leverage Twitter for business purposes such as gaining brand awareness, attracting new customers, and opening up low-cost marketing opportunities. Effective Twitter strategies for businesses include creating targeted connections with interested followers, sharing meaningful content, and being authentically helpful.

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www.coachmisty.com
Hi, my name is Misty. I am a marketing coach. My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively - yet effectively - market their business. Title www.coachmisty.com
Twitter for Business www.coachmisty.com Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).
Twitter has over 554 million active accounts Twitter for Business www.coachmisty.com Twitter for Business
33% of Twitter users follow brands… Twitter for Business www.coachmisty.com Twitter for Business
79% of Twitter followers more likely to recommend brands after becoming a follower (vs. Facebook 60%) Twitter for Business www.coachmisty.com Twitter for Business
Twitter for Business www.coachmisty.com Twitter for Business Social Twist analyzed over 1 million links on Facebook and Twitter...Facebook gets an average of 3 clicks per link vs. Twitter who gets an average of 19 clicks!
Twitter for Business www.coachmisty.com Twitter for Business Common Twitter Terms: • Avatar • Mention (@username) • Retweet (RT) • Direct Message (DM@username) • Hashtag (#) • Trends / Trending • #FF (Follow Friday)
Twitter for Business www.coachmisty.com Twitter for Business Building Relationships on Twitter: • Share • Listen • Ask • Respond • Reward (Deals) • Demonstrate know how • Champion your followers (retweet and reply) • Establish your voice (be direct, genuine, and likeable)
Twitter for Business www.coachmisty.com Twitter for Business How Twitter Helps the Business Owner: • Gain competitive intelligence • Learn market insight • Stay on top of latest research and opinion • Open up low cost marketing opportunities • Global brainstorming • Identify new product or service opportunities • Gain brand awareness • Gain publicity • Attract new audiences and potential customers
Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video (www.vine.com) Twitter for Business www.coachmisty.com Twitter for Business
Twitter for Business www.coachmisty.com Twitter for Business 3 Ways to maximize your efforts on Twitter: 1. Create targeted connections • People who are interested in what you have to say 2. Share meaningful content • Content is the currency of the social web • Twitter is content for HUMANS not search engines 3. Be authentically helpful • B2B, B2C, (Social Media P2P)
Twitter for Business www.coachmisty.com Twitter for Business Best Tweets: • Random thoughts (funny or exciting) 74% • Self promotion (including links) 71% • Questions to followers 82% • Information sharing 73%
Twitter for Business www.coachmisty.com Twitter for Business Worst Tweets: • Opinion and complaints • "What I am doing now" • Conversation tweets (where no on knows what's going on...) • Maintaining your presence (WORST) (i.e.. "Good Morning")
How to Attract Targeted Followers: • "Find Friends" connects to your email • "Search Box" (look for friends, customers, professional contacts) • Swipe (look for other interesting people...follow their followers) • www.listorious.com (interest categories) • www.twellow.com (yellow pages for Twitter) • Do a keyword search (Hootsuite) • Look at top Twitter users in your area ( www.twittergrader.com ) • www.tweetie.com • www.localchirps.com • www.wefollow.com (user generated directory using keywords and interests) • www.twitterchats.com • www.FiterTweeps.com (search bios with keywords) • "Who to Follow on Twitter" • Tweet consistently Twitter for Business www.coachmisty.com Twitter for Business
Twitter for Business www.coachmisty.com Twitter for Business Tips: • Use a photo vs. a logo • Link your website • Add personality to your bio • Create a short and easy to remember user name • www.bitly.com • www.Klout.com • www.vine.com
www.coachmisty.com

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Twitter for Business

  • 2. Hi, my name is Misty. I am a marketing coach. My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively - yet effectively - market their business. Title www.coachmisty.com
  • 3. Twitter for Business www.coachmisty.com Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers).
  • 4. Twitter has over 554 million active accounts Twitter for Business www.coachmisty.com Twitter for Business
  • 5. 33% of Twitter users follow brands… Twitter for Business www.coachmisty.com Twitter for Business
  • 6. 79% of Twitter followers more likely to recommend brands after becoming a follower (vs. Facebook 60%) Twitter for Business www.coachmisty.com Twitter for Business
  • 7. Twitter for Business www.coachmisty.com Twitter for Business Social Twist analyzed over 1 million links on Facebook and Twitter...Facebook gets an average of 3 clicks per link vs. Twitter who gets an average of 19 clicks!
  • 8. Twitter for Business www.coachmisty.com Twitter for Business Common Twitter Terms: • Avatar • Mention (@username) • Retweet (RT) • Direct Message (DM@username) • Hashtag (#) • Trends / Trending • #FF (Follow Friday)
  • 9. Twitter for Business www.coachmisty.com Twitter for Business Building Relationships on Twitter: • Share • Listen • Ask • Respond • Reward (Deals) • Demonstrate know how • Champion your followers (retweet and reply) • Establish your voice (be direct, genuine, and likeable)
  • 10. Twitter for Business www.coachmisty.com Twitter for Business How Twitter Helps the Business Owner: • Gain competitive intelligence • Learn market insight • Stay on top of latest research and opinion • Open up low cost marketing opportunities • Global brainstorming • Identify new product or service opportunities • Gain brand awareness • Gain publicity • Attract new audiences and potential customers
  • 11. Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video (www.vine.com) Twitter for Business www.coachmisty.com Twitter for Business
  • 12. Twitter for Business www.coachmisty.com Twitter for Business 3 Ways to maximize your efforts on Twitter: 1. Create targeted connections • People who are interested in what you have to say 2. Share meaningful content • Content is the currency of the social web • Twitter is content for HUMANS not search engines 3. Be authentically helpful • B2B, B2C, (Social Media P2P)
  • 13. Twitter for Business www.coachmisty.com Twitter for Business Best Tweets: • Random thoughts (funny or exciting) 74% • Self promotion (including links) 71% • Questions to followers 82% • Information sharing 73%
  • 14. Twitter for Business www.coachmisty.com Twitter for Business Worst Tweets: • Opinion and complaints • "What I am doing now" • Conversation tweets (where no on knows what's going on...) • Maintaining your presence (WORST) (i.e.. "Good Morning")
  • 15. How to Attract Targeted Followers: • "Find Friends" connects to your email • "Search Box" (look for friends, customers, professional contacts) • Swipe (look for other interesting people...follow their followers) • www.listorious.com (interest categories) • www.twellow.com (yellow pages for Twitter) • Do a keyword search (Hootsuite) • Look at top Twitter users in your area ( www.twittergrader.com ) • www.tweetie.com • www.localchirps.com • www.wefollow.com (user generated directory using keywords and interests) • www.twitterchats.com • www.FiterTweeps.com (search bios with keywords) • "Who to Follow on Twitter" • Tweet consistently Twitter for Business www.coachmisty.com Twitter for Business
  • 16. Twitter for Business www.coachmisty.com Twitter for Business Tips: • Use a photo vs. a logo • Link your website • Add personality to your bio • Create a short and easy to remember user name • www.bitly.com • www.Klout.com • www.vine.com