Twitter presentation by Sally Witzky, Owner & Chief Strategist, Traction Group LLC. First presented at AMA-Richmond's Market Dialogue, a members-only event.
Twitter for Building Business and RelationshipsSally Witzky
Twitter for Building Business and Relationships was initially presented on April 13, 2010, to the Virginia Career Network by Sally Witzky, Chief Strategist of Traction Group. Traction Group is a Richmond VA based social media and marketing agency that helps small businesses like franchisees and dealers successfully market and build their brand online.
Peabody Essex Museum's Social Media Committee presents a series of "Social Media 101" talks on pertinent platforms for the staff. This presentation is on Twitter for museum professionals
Twitter for Building Business and RelationshipsSally Witzky
Twitter for Building Business and Relationships was initially presented on April 13, 2010, to the Virginia Career Network by Sally Witzky, Chief Strategist of Traction Group. Traction Group is a Richmond VA based social media and marketing agency that helps small businesses like franchisees and dealers successfully market and build their brand online.
Peabody Essex Museum's Social Media Committee presents a series of "Social Media 101" talks on pertinent platforms for the staff. This presentation is on Twitter for museum professionals
A quick look at how brands are using Twitter for business purposes. Includes an introduction on Twitter, updated statistics, case studies and useful tools.
A step by step guide on how to use Twitter for business purposes. Includes an introduction on Twitter, updated statistics, case studies, useful tools, Twitter practices, and a how-to on getting started.
A comprehensive guide to using twitter in a business environment. Topics include:
*Getting started
*Building a follower base
*How to gain visibility
*Business uses of Twitter
*The future of Twitter in the enterprise
This presentation features plenty of examples and best practices from successful members of the Twitter community.
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
Are you a small business owner who is looking to leverage social media for building your business? Have you heard about Twitter and want to decide if it is an appropriate channel to use? Are you new to Twitter and want to learn more? Then this presentation will introduce you to Twitter, give you helpful tips on getting started and using Twitter for you or your business. For more information, please email us at info@teamandadream.com.
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
A quick look at how brands are using Twitter for business purposes. Includes an introduction on Twitter, updated statistics, case studies and useful tools.
A step by step guide on how to use Twitter for business purposes. Includes an introduction on Twitter, updated statistics, case studies, useful tools, Twitter practices, and a how-to on getting started.
A comprehensive guide to using twitter in a business environment. Topics include:
*Getting started
*Building a follower base
*How to gain visibility
*Business uses of Twitter
*The future of Twitter in the enterprise
This presentation features plenty of examples and best practices from successful members of the Twitter community.
3Fold Communications Intro to Social Media TrainingLesley Miller
This social media training was prepared for Sacramento's Nonprofit Resource Center on 6/23/09. The three hour training covers an introduction to social media, and specifically focuses on blogging, Twitter, Facebook, LinkedIn, MySpace, Delicious, Flickr and YouTube.
Are you a small business owner who is looking to leverage social media for building your business? Have you heard about Twitter and want to decide if it is an appropriate channel to use? Are you new to Twitter and want to learn more? Then this presentation will introduce you to Twitter, give you helpful tips on getting started and using Twitter for you or your business. For more information, please email us at info@teamandadream.com.
This social media marketing presentation is the first in a series developed for the Kinnelon NJ library to place social media marketing into perspective. It's particularly relevant for those wanting to use the tools of social media to promote themselves and/or their businesses and raise their professional profile online. With more and more customers and companies beginning online when they search for resources, it matters to be found online.
The first session puts social media into context. Subsequent sessions will examine specific social networking platforms and address audience questions.
For more information about the series, see http://smokerise-nj.blogspot.com/2011/06/social-media-series-at-kinnelon-library.html
In this file, you can ref resume materials for inventory such as resume tips, resume samples, cover letter samples, types of interview questions, inventory situational interview, inventory behavioral interview…
Everything you ever wanted to know about Google Analytics, but were afraid to...SoCal UX Camp
Event: SoCal UX Camp 2016
Presented by: David LaFontaine
This is a hands-on exploration on how to move beyond the basics with Google Analytics. Why should designers have to deal with all these confusing spreadsheets, numbers, charts and graphs?
Well, without at least a decent grasp of how to read web analytics, creative professionals are going to continue to lose control of their creations, because to decision-makers, the charts and graphs and spreadsheets seem to be the very essence of unassailable logic. Worse,designers will lose out on the opportunity to make what their sites better, by gaining insights into the needs, desires and motivations of their users.
Too many digital experiences are being carefully crafted by UX Designers to "surprise and delight" users -- only to lose that human essence at the end, when final decisions are made, based solely upon surface-level analysis of audience behavior.
It need not be so. In fact, we desperately need to start putting the "human touch" back into what we create. Because the alternative is just so much over-processed brainmush. Slideshows, listicles and clickbait are not what we were put on this earth to create nor consume.
Overview of social marketing by Traction Group LLC Owner & Chief Strategist, Sally Witzky. First presented at River City Express Network, Willow Oaks Country Club, Richmond VA. Twitter, Facebook and LinkedIn covered.
Traction Group Social Marketing For Small BusinessSally Witzky
Presented by Sally Witzky, Owner & Chief Strategist, Traction Group LLC, Richmond VA. This PowerPoint slide presentation was first delivered at Business Solutions Group Member meeting, held in September 9, 2009, at the Virginia Center for Architecture. http://businesssolutionsgroup.org
Facebook, Twitter, Ning. Online social networks are seeing huge growth and smart book marketers are joining their readers online and building communities. Random House Canada's Heather Sanderson is a hands-on practitioner with plenty of experience of what works and what's hype. In this session, Heather explains how these social media work in book marketing, gives do's and don'ts for their successful use, and lifts the hood on some real-life case studies.
Heather Sanderson, Manager, Digital Sales and Business Development, Random House of Canada
The slides from my presentation given on 29 July 2010 to an audience of 25 clients and contacts and the IOD Bristol. Find out more at http://wwwDigital-divinity.co.uk
Class 13 of Inbound Marketing University
Twitter for Business (GF501)
Professor: Laura Fitton, Pistachio Consulting and co-author of Twitter for Dummies
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
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Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
2. Why RU here? Why did you come today? To learn? To network? To converse? To socialize? Other?
3. Twitter basics. Micro-blog @ 140 characters A real-time, short messaging service Works over multiple networks / devices Around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates from businesses and friends
4. Very similar to… LinkedIn: “What are you working on now?” Facebook: “What’s on your mind?” Only that’s all it is…nothing more.
6. Random Twitter stats… 54% of Fortune 100 companies are choosing Twitter as social network platform of choice Of top global brands, media and technology companies ENGAGE in social media much more than lagging financial services segment
7. Engagement = financial performance Source: The World’s Most Valuable Brands: Who’s most engaged? Wetpaint & Altimeter. http://engagementdb.com July 2009 Revenue Growth (last 12 mos.) Gross Margin Growth (last 12 mos.) Net Margin Growth (last 12 mos.) Mavens Mavens Mavens Butterflies Butterflies Selectives Selectives Butterflies Selectives Wallflowers Wallflowers Wallflowers
8.
9. Twitter 101 terms. Handle, i.e. @sallywitzky Tweet (140-character message) Retweet (tweeting others’ message) @reply (reply, not private) Direct Message or DM (private) Bio (important – target audience) URL (to send ppl for more info) Hashtag (#RVA, #SMCRVA)
11. What do I tweet? Not your meals or where you are unless tres cool What relevant content is on your blog or on your website? Challenge yourself to engagewith others vs. always talk about you Find a style that works for you
12. What’s the use? Many reasons to tweet… To learn, fast To converse, quickly (kind of like working a room only at warp speed) To help others by promoting them To build awareness, consideration To drive traffic to blog, site, articles To show appreciation; thank publically To ENGAGE with target audience To provide customer service
13. Twitter access… From your computer or phone Best to utilize a Tweet manager vs. Twitter.com Automate small % of your updates w/ TweetLaterPro & Ping.fm Update Twitter, Facebook and LinkedIn status all at same time
15. Art of ENGAGEMENT. There is both an art and science to conversation: Listening (requires patience) Learning (keeps ‘ole ego in check) Sharing (what value do I bring?) Promoting (how can I help others) Twitter only one small puzzle piece
16.
17. Twitter is where to get… Your news, local and global To know ppl better in shorter time To connect B4 U know people Creates deeper conversations when you both meet; no intros needed Strange at first; much appreciated tho Creates ability to know people you wouldn’t know otherwise
18. Twitter is voracious… For learning… I learn more from Twitter from more people than I could meet in a lifetime For connecting with lots of ppl fast Social interaction For ENGAGING w/ a fewppl fast And often deeper
19. Tweeting barefoot… Carrie Wilkerson @barefoot_exec or http://twitter.com/barefoot_exec 67,000 followers (her peeps) She’s tweeted over 25,000 times She knows many of them personally Very loyal brand following who buy
20. Twitter… Doesn’t replace in-person connections; makes them richer Keeps your name in the minds of others; and their names in yours Get to know each other over time…that’s the basis of any advertising/marketing campaign
21. A great ad campaign… Advertising campaigns measured w/ reach, frequency and GRPs include direct mail, email, banner ads Keys to success are… Relevancy, consistency and emotional tie… whether to make one laugh or cry creates memorability and desire for product or service
22. Twitter works same way. Reach Are you reaching your target audience and advocates? How many followers do you have? Frequency How often do you tweet? Relevancy What is your content? RU providing value? Consistency Can y0u be counted on to always provide good content?
23. But the difference is… There’s no media cost (that doesn’t mean it is free) There’s the ability to converse One person or more at a time, quickly Critical piece remains: search engine optimization – an important aspect even B4 Twitter
24. Twitter not holy only. Use as part of marketing strategy With other online efforts Social networks (Facebook, LinkedIn..) Paid media (Google AdWords…) Google / Bing directories, profiles Blogs (you can have multiple) Websites, particularly e-commerce Pay attention to keywords!
26. Home Instead Senior Careof Richmond, Virginia Two Twitter Background Pages Torsten Steinfatt @HomeInsteadRVA Teresa Steinfatt @TeresaSteinfatt Two LinkedIn accounts Facebook Fan Page Local Blog Local Website
31. Plus ancillary services… FriendFeed StumbleUpon Digg Tumbler Delicious NetworkedBlogs Hootsuite Google Analytics Twellow PeoplePond Technorati TwitPic YouTube MyBlogLog Ping.fm SlideShare And more…(x 2)
32. Home Instead tweets… Relevant articles / Point of view RTs (retweets) others Events / activities Community partnerships Focused on RVA Building brand awareness, consideration and generating opportunities and leads
33. Tweets as traffic drivers. Measure tweets w/links Shorten the link, i.e. Hootsuite Test! Copy approach Times of day Measure tweet click-throughs and website traffic sources w/analytics
36. Parting thoughts. Focus on building your online brand with a strategic approach, then decide on which social networks are right for you You wouldn’t launch an ad or PR campaign without at least some semblance of a plan!
37. Parting thoughts. Social networking and social media is simply social marketing, as opposed to traditional advertising, PR and direct response marketing The core elements of traditional don’t go away; simply shift
38. Parting thoughts. A business still requires an acquisition, retention and cross-sell strategy that includes event and product promotion The way in which a business overlays the marketing tactics to meet goals won’t change; What tactics or tools one uses will; higher engagement tools and staff.