Misty is a marketing coach who helps small business owners improve their SEO through both on-page and off-page optimization techniques. She discusses the importance of keywords, meta tags, titles, headlines, images, and content for on-page optimization. For off-page optimization, she recommends building authority through quality, relevant content, social media sharing, repeat visitors, and link building from other sites. Her goal is to help businesses better capture online customers and turn browsers into buyers.

1. www.coachmisty.com

2. Hi, my name is Misty.
I am a marketing coach.
My formal education is in Marketing and
Graphic Communications and over 16 years
of sales experience.
I empower small business owners to take
control of their business growth by showing
them how to inexpensively - yet effectively -
market their business.
Maximizing Your SEO
www.coachmisty.com

3. This is MARKETING 101…the basics
Even BASIC SEO techniques will
put you 95% above others!
Maximizing Your SEO
www.coachmisty.com

4. Maximizing Your SEO
www.coachmisty.com
Why SEO Ranking is Important
The top 3 “natural search results” get over
65% of ALL search engines clicks!

5. Maximizing Your SEO
www.coachmisty.com
Google
Google sees more search activity than Yahoo and Bing COMBINED!!

6. What we are going to cover:
1. Introduce you to 1 tracking tool you
really can’t market without…
2. Basic SEO practices that will rank you
ahead of 95% of your competition in
search engine results!
Maximizing Your SEO
www.coachmisty.com

7. Maximizing Your SEO
www.coachmisty.com
1 Tracking Tool you can’t Market without…

8. Maximizing Your SEO
www.coachmisty.com
If you have a website you have the
potential to be found…by anyone…anywhere…
Unlike the Yellow Pages

9. Maximizing Your SEO
www.coachmisty.com
Don’t just strive for #1
DOMINATE the page and be
seen MULTIPLE times!

10. Maximizing Your SEO
www.coachmisty.com
The Ultimate Goal of SEO
Is to improve the user experience when they are searching online.

11. Maximizing Your SEO
www.coachmisty.com
How does SEO work?
Search engine “spiders” and “crawlers”
That “read” content and index it (store it)
They look at titles and meta descriptions
to look for validity in content being shared.

12. Maximizing Your SEO
www.coachmisty.com
How does SEO work?
Spiders and Crawlers are looking for 2 things:
Relevancy & Authority
Relevancy: is if the content is relevant to the titles, tags, and descriptions
Authority: is a little “trickier”…
Authority is the probability that your site will come up in a search.
Authority is determined by a algorithim Google has created.
Algorithim factors include: fresh, usable content; links to your page;
images using ALT tags, among roughly 100 other factors (literally)…

13. Maximizing Your SEO
How does SEO work?
ALGORITHIMS:
“Algorithms are computer programs that look for
clues to give you back exactly what you want” - Google

14. Maximizing Your SEO
www.coachmisty.com
Quality Content Trumps SEO 100%
If your content isn’t good enough to be shared
then nothing else will matter…

15. Maximizing Your SEO
www.coachmisty.com
2 Components to SEO
1. On-page Optimization (25% of *SERP – Hubspot)
2. Off-page Optimization (75%!!!)
* SERP (search engine results page)

16. Maximizing Your SEO
www.coachmisty.com
On-page Optimization
Keywords
(not a “magic bullet” but still VERY important)
NOTE: they don’t have to be an EXACT match…
GO TO: Google Ads Keyword Tool
Keyword Strategy…”High” or “Less Common (Niche)”
TIP: Separate tags that use the same words…
(EXAMPLE: Marketing, Marketing Coach)

17. Maximizing Your SEO
www.coachmisty.com
On-page Optimization
Meta Tag Descriptions
These show up on SERP (160 character max)
NOTE: Each page should have it’s own…
duplicate tags can actually hurt your ranking

18. Maximizing Your SEO
www.coachmisty.com
On-page Optimization
Page Titles
(ideally used in the URL of the pages as well)
NOTE: Using RELEVANT keywords…

19. Maximizing Your SEO
www.coachmisty.com
On-page Optimization
Headlines
(4 – 9 RELEVANT…..keywords)
NOTE: they don’t have to be an EXACT match…

20. Maximizing Your SEO
www.coachmisty.com
On-page Optimization
Body of Content
(be sure to “sprinkle” keywords in the text)
NOTE: 2x is enough…any more may penalize you.

21. Maximizing Your SEO
www.coachmisty.com
On-page Optimization
Alt Tags
On your pictures

22. Maximizing Your SEO
www.coachmisty.com
On-page Optimization
Localization
Using keywords that include your servicing locations.

23. Maximizing Your SEO
www.coachmisty.com
Off-page Optimization
Is about building online authority
Which is a reputation of trust stemming from:
• Quality
• Quantity
• Relevance

24. Maximizing Your SEO
www.coachmisty.com
Off-page Optimization
Compelling Content
Content is KING

25. Maximizing Your SEO
www.coachmisty.com
Off-page Optimization
Co-Marketing
Lift each other up and promote one another.

26. Maximizing Your SEO
www.coachmisty.com
Social Media
Linking everything together…increasing your traffic.
PLUS: Social content that is connected to you that
is shared by people you know is prioritized.
NOTE: Also use keywords in your social media content.
ALWAYS include social share buttons when possible!

27. Maximizing Your SEO
www.coachmisty.com
Repeat Visitors
Give people a reason to come back…
• Blog
• Events
• Landing pages
• Offers
• Podcast

28. Maximizing Your SEO
www.coachmisty.com
Google Bookmark
Shows Google that it’s important

29. Maximizing Your SEO
www.coachmisty.com
When people open up their browser
and type in their search…
They are looking for a reason…
They are interested / thinking about buying…
If not now, sometime in the near future!

30. Maximizing Your SEO
www.coachmisty.com
A few important questions…
1. Are you able to capture the “lookers”?
How do you know they were on your site?
For how long?
What did they spend the most time looking at?
2. Do you have a system to build a relationship with those
who aren’t quite ready to buy yet?
3. Are people able to “purchase” from your site?
Or do they have to remember to “call you” tomorrow?

31. Maximizing Your SEO
www.coachmisty.com
If you answered “NO” to any of these questions…
You should go to www.coachmisty.com
and complete the form to receive FREE tips
on how you can inexpensively market your business.

32. Maximizing Your SEO
www.coachmisty.com
Questions

33. Maximizing Your SEO
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