Misty is a marketing coach who helps small business owners improve their SEO through both on-page and off-page optimization techniques. She discusses the importance of keywords, meta tags, titles, headlines, images, and content for on-page optimization. For off-page optimization, she recommends building authority through quality, relevant content, social media sharing, repeat visitors, and link building from other sites. Her goal is to help businesses better capture online customers and turn browsers into buyers.