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Maximizing Twitter For Professionals &
Small Business Success
Presenter: Doug Hay, CEO
Dead Simple Social Media Series
Presenter: Doug Hay
• Early adopter of Internet
marketing & social media
• 30 year marketing veteran
• Sought after speaker -
presented at local, regional
and national conferences
• Lectured at two universities
for the Sales & Marketing
Executives program
Our Services For Small/Medium Biz
• Website design & programming
• Social Media consulting,
implementation & training
• Small business SEO – Search
Engine Optimization: Keywords,
link building & content creation.
• Press release writing, optimization
and reporting
• Blog set up, strategy, and training
• Email programs
• Online reputation management
• Video production & marketing
• Staff training
Ask for a complementary Analysis
Presentation
Q & A
Ask for Slides
Agenda
1
2
3
Dead Simple Social Media Series
• Social media overview
• Blogging
• Google+
• Facebook
• Twitter
• Pinterest
• LinkedIn
• Using a Dashboard
• Content Marketing
Social Media Marketing Stats
• Social media produces almost double the
marketing leads of trade shows, telemarketing,
direct mail, or PPC. (Source: HubSpot)
• 36% of all marketers have found a customer via
Twitter in 2013. (Source: HubSpot)
• HubSpot customers with over 1,000 Twitter followers
generate more than 800 new website visitors a
month. (Source: HubSpot)
• Approximately 46% of online users count on social
media when making a purchase decision.
(Source: Nielsen)
(Source: HubSpot –
http://blog.hubspot.com/18-fresh-stats-about-social-media-marketing )
Social Media is the New Word of Mouth
Your
Site
Visitor
VisitorVisitor
The Objective
Think Like a Publisher
Web site
Video
White
Papers
Audio
Emailed
Newsletters
Blogs
Press
Releases
Case
Studies
Articles
Inbound Marketing is More Effective
Integrated
Marketing
Strategy
Integrated
Marketing
Strategy
Web
Site
Website
• Focal point of all
marketing
• You own it
• Sales tool
• Reference tool
Integrated
Marketing
Strategy
Offline
Marketing
Web
Site
• Trade shows
• Chamber of Commerce
• Networking events
• Postal mail
• Advertising
Email
Integrated
Marketing
Strategy
Offline
Marketing
Web
Site
Email – great tool
• Newsletters
• How to tips – you as the expert
• Special offers
• Seasonal mailings
• Auto responders
Email
Integrated
Marketing
Strategy
Offline
Marketing
Web
Site
Build your email list
• Website
• Front desk
• Networking
• Trade shows
Email
Integrated
Marketing
Strategy
Offline
Marketing
Web
Site
Referrals
Benefits of Referrals
• Easier to get appointment
• You come recommended
• Sales process is easier and
more effective
• Higher close rate
Email
Integrated
Marketing
Strategy
Blog
Offline
Marketing
Web
Site
Referrals
Blogging
• 100% owned by you
• Helps SEO
• Expert status
• Content for social media
Email
Integrated
Marketing
Strategy
Social
Media
Blog
Offline
Marketing
Web
Site
Referrals
Brand
Brand
Brand
New Marketing
Brand
Brand
Brand
Brand
Brand
Brand
Sales Funnel
Prospects Sales
Readers
Social Media Leads
Content Marketing
Blogs Newsletters
BusinessTwitter
“People buy from
people they like”
Twitter is one of the ten most
visited websites on the Internet.
• over 500 million users
• 200 million active users
• 340 million tweets per day
• over 1.6 billion search
queries per day
- Source: Wikipedia
Twitter – Quick Facts
• Lady Gaga – the most followed Twitterer,
with almost 33 million followers - gains
followers faster than Twitter adds new
accounts.
• Lady Gaga, Justin Bieber and Katy Perry
have more Twitter followers than the
entire populations of Germany, Turkey,
South Africa, Canada, Argentina and
Egypt.
- Source: http://www.mediabistro.com/alltwitter/50-twitter-fun-
facts_b33589
Twitter – Fun Facts
Twitter CEO Dick Costolo: 40% of all
tweets come from mobile devices
Image Source: fastcompany.com
60% of Facebook fans and 79% of Twitter
followers are more likely to buy brands that
they follow through social media.
Study from Chadwick Martin Bailey and iModerate Research Technologies
• Participating in the conversation
• Ongoing market research
• Engaging with your target
audiences
• Promote your blog posts, press
releases
• Recruitment tool
• Cater to mobile users
• New product launches
• Deal of the day
• SEO – link back to your site
• Brand Awareness
• Online Reputation Management
Why Twitter?
Twitter Resource
https://business.twitter.com/twitter-smaller-
businesses
The Good, The
Bad, The Ugly
140 characters at
a time
• Used it as a customer service platform
• Make sharing easy - integrated into the site so
that users found it quick and easy to spread the
word.
2011
June 2013
BusinessTwitterProcess
Set up
business
profile
Follow
people
Get people to
follow you
Content
creation
Interact
Click through
to your
website
Buy your
product
Set Up
1. Sign up
2. Pick a user name – ideally the
business name @doughay
3. Profile – 160 characters
4. Settings
5. Start tweeting
Twitter – New Account
https://twitter.com/signup
The Parts
Add Quality Content
Tweeting is the
process of add
a micro blog
post to Twitter
in under 140
characters
• Limited to140
characters
• Leave space for
retweeters,
@mentions, and
hashtags
Tweet Length
Image credit: worldbank.com
Not Advertising
• Tweet useful
content
• Followers will know
how great you are
without shoving an
ad at them
Use a URL
shortening tool
tinyURL, Bit.ly, Ow.ly or Su.pr
Bit.ly - url shortener & allows you to access analytics to see how many people are
clicking on your link.
Import your blog posts
Into Twitter
http://hootsuite.com/
Add Picture
Add Picture
Add Picture
Add Picture
Hashtags
Repeating Tweets
A few times
is okay but
don’t go
overboard.
Follow Others
http://search.twitter.com/advanced
Via Email from Twitter
• Every user can follow 2,000 people total.
• Once you’ve followed 2,000 users, there
are limits to the number of additional
users you can follow.
• This limit is different for every user
and is based on your ratio of
followers to following.
- Twitter
https://support.twitter.com/articles/66885-why-can-t-i-follow-people
Get Followers
Getting Quality
Followers
• Generate quality content
• Engage in discussions
• Value your thought leaders
• Search
• Quality Twitter stream
• Get others to respond e.g.
ask questions
Select targeted people
to follow and many of
them will follow you
back.
Build your Twitter Following
Expanding your
followers:
• Optimize your profile
• Regular tweets
• Quality content from you and retweets
• Who cares what you had for lunch
• Help others
• Add Twitter link to your website and
blog posts
• Include your Twitter link on your email
signature, biz cards
• Add new people to follow
• Engage
• Customer service
• Don’t over tweet
Lists
Improved Lists
• Earlier only 20 lists
– now 1,000
• Earlier 500
accounts – now
5,000
Lists
Engage
Dedicate
a Team
Member
Social media = 2 way communication
Just publishing?
Reply
Favorites
Retweeting
Retweeting
Sales messages vs. conversations
Respond to retweets and direct
messages
• The # symbol
• Used with keywords
or topics
• E.g. #socialmedia
• Add to your tweets
• Can search by
hashtag
Hash Tags
#
• Follow all of the reporters you’re targeting. List
of journalists on Twitter.
• Make local connections. Use LocalTweeps to find
reporters in your area.
• Related hashtags. A few include: #journchat
(weekly chat among journalists, Mondays at 8 p.m.
EST), #haro (“help a reporter out," used by
journalists looking for sources), and #ddj (data-
driven journalism topics)
Media Relations
Direct
Message
someone
you follow
Hash tag search tool: hashtags.org
It’s not about you!
Making Sales
The sole purpose of
marketing is to sell
more to more people,
more often, and at
higher prices. There
is no other reason to
do it.
—Sergio Zyman
How to use Twitter to
land more clients
“After content marketing, the second most successful way that I land
clients is through Twitter. Here’s how I do it:
Step One
I click into the search box in my Hootsuite dashboard (you can do the
same thing in the Twitter console).
Step Two
I search for phrases that match the services I offer, then I comb through
the results and find tweets that match people looking for my services.
Step Three
Finally, I click through to the blogs from tweets that match my criteria
and do one of three things: 1) Leave a comment 2) Submit a message
through the contact form 3) Send an e-mail if an address is listed.”
- Source: Joseph Wesley Putnam - Blog Tweaks to provide technical services for bloggers.
Hello,
This is just a quick reminder to join me at the Twitter Party this evening 5:30-6:30
PM Eastern time. I know in the newsletter sent on Friday we said it was January,
but that was an error. I hope you join me for this event organized by my good
friends at Urban Zen, who are also doing the UltraSimple Diet challenge with us.
This is your chance to ask me questions live! Join us with #uzfevent. New to
Twitter? Click here for detailed instructions on how to join this virtual party.
Also in the social media world we are sharing our grocery store experiences.
The grocery store can be a scary jungle of Frankenfoods. Let's help each other get
healthy by sharing our in our shopping experiences via pictures, short video clips,
blogs, and opinions! Submit your entries to project@drhyman.com. If you submit,
please know that we will use these entries on Facebook & Twitter! Have fun with it!
To your good health,
Mark Hyman, MD
Small & Medium
Business Success
Pistachio Consulting:
Laura Fitton (@Pistachio) a home office consultant. Became
one of the best-known and most sought-after consultants on
how businesses should use Twitter. She formed
OneForty.com (max number of characters allowed in a
Twitter post), and raised $140,000 in venture funding to get
off the ground.
Publicizing a local Houston coffee shop
@CoffeeGroundz
•UsesTwitter for takeout orders.
• Announce upcoming events and "tweetups" that bring in about 200 people a
month, some of whom become regular customers.
A Reverse Auction for Graphic Designers
•Web site where potential buyers request bids to design a
logo, a Web site, or other graphic work, stipulating a deadline
and the maximum price they'll pay.
•Then members of the global talent pool (more than 12,000
freelance designers) submit their bids.
• Nearly all marketing takes place on Twitter through
@CrowdSPRING.
Tools
http://tweetstats.com/
http://socialmediatoday.com/node/371186
10 Top Twitter Tools
Suggested By the Pros
Metrics (keep stats)
Set up
business
profile
Follow
people
Get people to
follow you
Content
creation
Interact
Click through
to your
website
Buy your
product
Metrics
(Stats)
# of
followers
# of
retweets
# of direct
messages
# Click
throughs to
your website
$ of Sales
Takeaways
Create a business profile
Do your homework
Tweet quality content
Engage not just publish
Re-tweet other quality content
Cross promote on social sites, email, etc
Doug Hay
doug@doughayassoc.com
Direct: 250-756-0306 Toll Free: 877-226-3823
Free
Internet
Marketing
Analysis
More
Sales?
More
Leads?
Copyright Notice
All materials contained in these presentations
are protected by Canadian and United States
copyright law and may not be reproduced,
distributed, transmitted, displayed, published or
broadcast without the prior written permission of
Doug Hay.
The names of actual companies, products or
images mentioned herein may be the copyright
or trademarks of their respective owners.

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