The newsletter is NOT a long lost tool...if done correctly. Have you ever wondered if people really read newsletters anymore, or if it's really worth the time, and if they even help you market your business? The answer is YES! YES! YES! In this session of Marketing 101 we will discuss: Paper Newsletter or eNewsetter: (Which is more effective?) The anatomy of a Stellar Newsletter (5 Components) How to attract interest, capture leads, and nurture your relationship with your customers and prospects through your newsletter Topic ideas for content in your newsletter Tips to truly make your Newsletter Stellar (what to do and what to avoid)

1. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - .
CREATING
A STELLAR
NEWSLETTER
www.coachmisty.com
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2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.

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MARKETING 101
Fundamentals of Marketing
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WHAT
WE
ARE
GOING
TO COVER
TODAY
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Teach you how to create a Stellar Newsletter
that will help you:
1. Help you drive traffic to your website
2. Help you capture leads
3. Help you nurture your relationships with
your customers and prospects
www.coachmisty.com
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5. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - .
COMMON QUESTION
Paper vs eNewsletter
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Higher cost for print
More time consuming
Harder to drive traffic
Can’t measure (Open Rate and CTR)
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6. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - .
ANATOMY OF A
STELLAR NEWSLETTER
Goals
Content
Design
Delivery
Measure & Test
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DETERMINE YOUR GOALS
The first step to creating a Stellar Newsletter is to set goals:
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Drive traffic to website
Drive traffic to social media
Inform
Educate
Promote
Inspire
Sell
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Top of mind
Re-engage
Retain Customers
Nurture Prospects
Nurture Customers
Improve Open Rate
Improve Click Thru Rate
www.coachmisty.com

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CONTENT TIPS
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Offer EXTREMELY valuable information
Make sure your intro content is engaging enough that
people will want to read further
Apply the 80 / 20 Rule
Choose a theme for your content
Write as if you were talking to a friend (or one client)
Encourage communication
Pick one primary CTA (call-to-action)
Make it easy for people to unsubscribe
Add Social Share Buttons
Add Social Connect Buttons
Get creative with subject lines
www.coachmisty.com
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9. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - .
TOPIC IDEAS
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A Letter From the Company
Upcoming Activities
Product Launch
Link to Valuable Articles (And Your Blog)
Customer Success Stories
Case Studies
Referral Program
Contests / Promotions
www.coachmisty.com
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10. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - .
DESIGN TIPS
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Keep the format consistent
Use white space (not clutter)
Less is more…but ALWAYS VALUABLE
Use great pictures (and fill in the alt text)
Use a 12 – 14 point font size
Limit your font usage
Limit color
www.coachmisty.com
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DELIVERY
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When is the best day and time?
Be consistent with your day and time
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MEASURE & TEST
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Open Rate
CTR (Click Thru Rate)
• Median 2.2% (MarketingCharts, April 2013)
• Top Marketers 8.3% (MarketingCharts, April 2013)
Conduct an A/B Test on Subject Lines
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13. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - .
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HOW TO
DRIVE, CAPTURE & NURTURE
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Drive Traffic by including:
• Including Hyperlinks
• CTA’s
• Include your Blog
Capture Leads by:
• Adding an opt in form
• Driving traffic to your website
Nurture Relationships by:
• Offering EXTREMELY valuable information
www.coachmisty.com
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15. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - .
1.
WHAT
WE
COVERED
TODAY
2.
3.
Anatomy of a Stellar Newsletter
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Goals
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Content
•
Design
•
Delivery
•
Measure & Test
Introduce MailChimp
Talked about how to:
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Drive traffic to your website
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Capture Leads
•
Nurture your relationships with
customers and prospects
www.coachmisty.com
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QUESTIONS
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ACTION STEPS
1.
2.
3.
Check out MailChimp
Commit to a Monthly Newsletter
Sign up for my next Webinar 
www.coachmisty.com
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18. - - - - - - - - - - - - - - - - - - - - - - - - - - - CREATING A STELLAR NEWSLETTER - - - - - - - - - - - - - - - - - - - - - - - - - - .
SOCIAL MEDIA
STRATEGIES
FOR SMALL BUSINESS
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