Twitter for Business from Kompass Media

Alan Hennessy Kompass Media alan@kompassmedia.ie
SOCIAL MEDIA
TWITTER FOR
BUSINESS

Alan Hennessy
Head of Digital
086 8459960
alan@kompassmedie.ie
www.kompassmedia.ie
Digital Marketing and Social Media Strategist
10 Years experience in the
Digital Marketing Industry
Worked with SMEs, Start-ups, Radio Stations,
Restaurants, Pubs & Clubs

AGENDA
• What is Twitter?
• The Value of Twitter
• Getting Started on Twitter
• Twitter Lingo.
• Building an Twitter Following.
• Twitter Search.
• Twitter Lists.
Questions & Answers

WHAT IS TWITTER?
An online social networking and micro-blogging site that enables people
to post short updates and share them with followers.
Unlike Facebook you don’t just become friends with people you know.
You can choose to follow people who share similar interests. It is
shorter and faster moving than Facebook.

The Value of Twitter
Reach: Over 100 million daily, active Twitter Users.
Niche Market: Reach people in a space where they’re already
comfortable and spending their time.
Establish Expertise: Develop a following and build up an expertise status.
Audience: More than 500 million users worldwide.
Free Exposure: Create a great presence require time and effort, you
can do this without any out-of pocket costs.
Reputation Management: Build a strong reputation within those individual
communities where people might be searching for
you.
Real-time Research: Twitter can tell you the hot topics of the moment, and
allow you to see what Twitter users are saying about
your brand and your competitors.

Getting Started on Twitter
Sign up to Twitter twitter.com
Choose a Memorable username
Create Your Twitter Avatar. Add
Your Logo or Personal Photo
Customise your Twitter
Background that tells a story
about your brand.
Eg. Canva.com, Adobe Spark.

Twitter Bio.
Add your location.
Some people search by location
You only get 160 characters to tell people who you are and what you do. Skip
the mission statement and talk about the benefits you deliver. And add in a little
personality to bring your profile to life.
Add a link to your website.
You can also choose a Theme/ colour
for your profile. Pick the nearest
Colour to your brand colour.
Add keywords into your Bio for search
results

Twitter Lingo
• Followers
• RT (RE Tweets)
• DM (Direct Message)
• @username
• Like
• # Hashtags
• Shortened URLS

Composing a Tweet
How to compose a new Tweet

Twitter Hashtags #
What is a Hashtag?
• Twitter users sum up what their conversation is
in a Hashtag e.g. A Rugby Tweet might include
#RWC2015
• Someone Tweeting about Kompass Media might
include #Kompassmedia.
• These Hashtags become “clickable points”
which connect all Twitter users using these
Hashtags.
• Hashtags have no spaces in them #alloneword
• Twitter users attach Hashtags to tweet also as a
search mechanism, categorising tools and
marketing tactics.
Tips for Hashtags in
Tweets.
Use important words of
your tweet for example

Start Following People
Start following people in these categories:
• Your customers
• Your business partners, suppliers, contractors & vendors
• Your competitors or peers
• Trade organizations or professional organizations
For your industry
• Businesses in your neighborhood
• Businesses run by people you know
(your professional network)
• Twitter can help you find people you know by scanning your email address book.

Use Twitter for Searches
Search on Twitter
Twitter can be used to monitor competitor behavior, customers and brand
champions as leading industry experts.
Use the search feature on Twitter to search for tweets/ people using
keywords e.g. bakeries

Use Twitter for Searches
Twitter Search
• Every Tweet is public.
• Companies can listen out for what is
being said about them online.
• They can see the health of their
online presence.
• They can engage with/solve
problems.
• Can recruit new fans/followers.

Twitter Lists
Creating Lists
1. Click on the List Tab on your profile
1. Click create new list. Give it a great title.
2. Add followers to chosen list or search for
influencers.
3. Click on the circle beside the follow tab.
4. From the drop down menu click on add or
remove from lists.
5. Choose your list and save.
Twitter Lists can be used to group followers
and influencers.
What are they?

Twitter Lists Public & Private
There is two options with Twitter Lists
1. Public: Anyone can follow the list
2. Private: Only you can access this list

Twitter Trends
What are they?
TWITTER TRENDS:
Hashtagged words that
become very popular are
often Trending Topics.
Trends are determined by an algorithm and by default, are tailored for you based on who
you follow and your location.
This algorithm identifies topics that are immediately popular, rather than topics that have
been popular for a while or on a daily basis to help you discover the hottest emerging
topics of discussion on twitter that matter most to you.

Twitter Lingo

Free EBook
A Guide to 50 +Social Media
Tools.
Free EBook
10 Tips to get started with
LinkedIn
GIFT FOR YOU….
Here are a few small presents for you to take away.
Download our FREE EBooks on LinkedIn, Facebook Live
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Join our Social Pro Academy for more Ebooks on a wide
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Download Your Free Ebooks from www.kompassmedia.ie/Ebooks/

KOMPASS MEDIA
Think Locally Act Globally
Alan Hennessy
Digital Marketing and Social Media Strategist
If you require any more information. Please contact us
Email: alan@kompassmedia.ie
Web: http://www.kompassmedia.ie
Tel: +353 (1) 2768591
Mobile: +353(0) 86 845 9960

Twitter for Business from Kompass Media

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