The document discusses a Valentine's Day special aimed at small business owners who want to improve their social media strategies. It emphasizes the importance of knowing one's audience, choosing the right platforms, and creating engaging content while drawing parallels between social media strategies and romantic relationships. Additionally, it offers a service for developing and executing a social media plan for just $25 per month.

1. VALENTINE’S DAY SPECIAL FOR SMALL
BUSINESS OWNERS
www.yoursocialmediahour.com
FALLING IN LOVE
WITH
SOCIAL MEDIA

2. YOU WANT A SOCIAL MEDIA STRATEGY:
Just like all humans are hardwired to want close
connections and others to love and share life with….
 Small business owners know they need and they secretly
want a comprehensive social media strategy.
 Having the time and right information usually holds
them back.
 Developing and then falling in love with using social
media to promote your small business is not that
different than searching for a mate in the real world.
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www.yoursocialmediahour.com

3. KNOW WHAT YOU WANT
In order to find the right romantic partner, you need to
know what qualities you are looking for in a mate. Same
holds true for finding the right social media plan…
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Whom do you want to connect with?
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What social media platforms do they use?
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What social media platforms fit your business?
How much time do you want to spend each day (just
like the real world, developing relationships requires time)
You only need to spend about an hour a
day…hmmmm…..that sounds familiar….
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www.yoursocialmediahour.com
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4. PICKING THE RIGHT SOCIAL MEDIA SITES
Selecting the right social media sites is quite similar to
selecting a mate. There needs to be a great fit.
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Possibilities
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Facebook: but don’t put all your eggs in this basket. Less
than 20% of your “likes” will see you posts.
LinkedIn
Google+
Twitter
Instagram
You Tube
Foursquare
www.yoursocialmediahour.com


5. MAKE YOURSELF LOOK GOOD
OPTIMIZE YOUR ACCOUNTS
Just like in the relationship world, you want to make your small
business look as good as possible on social media.
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You should have a great picture
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Write your profiles carefully highlighting your goods and services.
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Do not stuff your keywords into descriptions.
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Make sure to fill out every available section.
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Each profile should be unique from the others. So your LinkedIn
profile should be very different from Google+.
www.yoursocialmediahour.com


6. CONNECT TO THE RIGHT PEOPLE
WHO CAN HELP YOU GET NOTICED?
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Quality vs. Quantity
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On social media sites you want to be connected with:
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Potential customers and clients
Board Members
Well connected community members
Other Small Business Owners
Volunteers
Wingmen
In the real world, we all need those who advocate for us.
 On your social media accounts, make sure to connect with
others who can promote your small business for you.

www.yoursocialmediahour.com

It is the quality of those who are in your life that are
important, not how many friends you may have.

7. ENGAGING USERS
You need to add value to the lives of others
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It isn’t about what you want them to know, its about what they
need and how it relates to their current situation.
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Share and engage
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Ask your contacts why they engage on Social Media
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Know the culture of each platform and the etiquette.
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Stalk your competition for ideas – now, stalking in the real
world can seem a little creepy. But on social media, you need
to have a handle on your competition.
www.yoursocialmediahour.com


8. CONTENT TO SHARE – YOUR WEBSITE & BLOG
STRUT YOUR STUFF
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For your website and blog
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www.yoursocialmediahour.com
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Your story
Client testimonials – tricky business
Staff testimonials
Who, what, when, where, why
What clients need to know
How you can help
How you use your donations

9. CONTENT OF OTHERS: DON’T FLAUNT THE
COMPETITION BUT APPEAR WELL READ
You do not want to sound like an advertisement only
promoting your content
 Shared related content
 Not from your competitors
 How do you find related content?

www.yoursocialmediahour.com
News articles related to your core mission
 Huffington Post
 Buzz Feed
 Google Alerts
 Pocket
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10. HOW TO MANAGE: HAVE A PLAN
Only do what you can do well
 Who can help you out?
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Content calendar
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Full editorial calendar
Website articles
 Blog Posts
 Social Media Posts

www.yoursocialmediahour.com
Employees?
 Friends?
 Other small business owners
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11. MEASURING SUCCESS:
WHAT HAVE YOU DONE FOR ME LATELY?
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Define success
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Then look
 Engagement
 Driving Traffic to Your Website & Blog
 Facebook – Post insights
 Twitter – Retweets, mentions
 Website analytics and traffic
 Email letter sign-up
www.yoursocialmediahour.com

In our romantic relationships “what have you done for me
lately” can be a deadly question.

12. HOW I CAN HELP YOU…
Just like a dating coach can help you find a great match, I
can help you develop a strategic social media strategy for
your small business.
 My service is just $25 per month.
 Each business day you receive an email with a list of
things to do on social media sites.
 The first few days we get your accounts set-up and/or
optimized.
 Then each email outlines different things to do
reminding you to share content, connect with others and
build out your accounts.
Visit www.yoursocialmediahour.com

www.yoursocialmediahour.com