This document outlines a social media strategy for Twitter and Google+. For Twitter, it recommends daily gift card giveaways, pop-up sales, and humanizing the brand through favoriting, retweeting, and replying to generate exposure, awareness and a positive attitude. For Google+, it suggests putting the brand in communities, sharing interesting content to become a resource, and posting cool pictures and videos to stay relevant and focused. The recommended actions are daily and weekly giveaways on Twitter and sharing blog posts and running contests on Google+.