The document provides tips on how to use LinkedIn to market a business. It discusses optimizing your LinkedIn profile by including keywords, building a strong network by connecting with others, ways to market your business through LinkedIn such as posting regularly and sending messages to those who view your profile, and how to generate leads and build your list through groups on LinkedIn. The overall goal is to use LinkedIn effectively as a marketing tool for small businesses.

1. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
USING
LINKEDIN
TO MARKET
YOUR BUSINESS
www.yourmarketingcoachonline.com
.
.

2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.
www.coachmisty.com

3. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
MARKETING 101
Fundamentals of Marketing
www.yourmarketingcoachonline.com
.
.

4. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
WHAT
WE
ARE
GOING
TO COVER
TODAY
1.
2.
3.
4.
5.
Build a Powerful Profile
Optimize your Profile to be found
How to Build a Strong Network
How to Market your Business
How to Build your List and Generate
Leads
www.yourmarketingcoachonline.com
.
.

5. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
What's crystal clear is that every single employer or
client who considers hiring you will Google you, check
you on your Linkedin profile and assess it.
- Wired (Alexandra Chang)
www.yourmarketingcoachonline.com
.
.

6. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
CONNECTED
www.yourmarketingcoachonline.com
.
.

7. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
.
OPTIMIZING YOUR PROFILE
You can’t be found if you don’t optimize your profile.
Over 230 million Professionals using Linkedin (2 join every second)
www.yourmarketingcoachonline.com
.

8. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
.
OPTIMIZING YOUR PROFILE
How do you want to be found?
What are the key terms people would use to try and find you?
Do a search…see if you come up.
www.yourmarketingcoachonline.com
.

9. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
www.yourmarketingcoachonline.com
.
.

10. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
www.yourmarketingcoachonline.com
.
.

11. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
OPTIMIZING YOUR PROFILE
There are 5 main area you want to use those key words:
1.
2.
3.
4.
5.
Headline
Work Experience
Past Work Experience
Summary
Specialties / Skills
www.yourmarketingcoachonline.com
.
.

12. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
.
BUILDING A POWERFUL PROFILE
Complete Your Summary 100%
• Tell your story of who you are
• Answer questions such as
• What are your top 3 accomplishments
• What is the most important thing your audience
needs to know about you / your company
• What makes you different than your competition
• What action do you want people to take after
reading your summary (insert a CTA)
www.yourmarketingcoachonline.com
.

13. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
.
.
BUILDING A POWERFUL PROFILE
Tips
•
•
•
•
Keywords in Headline
Have a great profile pic
Edit your vanity URL
Edit your company website
Headline
Vanity URL
www.yourmarketingcoachonline.com
Website

14. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
.
BUILDING A POWERFUL PROFILE
Tips
Complete Specialties /
Skills and Expertise Section
Use keywords
Endorse others…they will
endorse you in return…
www.yourmarketingcoachonline.com
.

15. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
.
BUILDING A POWERFUL PROFILE
Optimize
Use keywords that match the terms users would type
into their search box to find you and your company in:
• Summary
• Headline
• Skills and Expertise
Profiles that are 100% complete are 40x more likely to be found.
www.yourmarketingcoachonline.com
.

16. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
BUILD A STRONG NETWORK
Why Build a Strong Network:
•
•
•
•
•
The more networks you have the higher you rank
A strong Linkedin presence will show up in Google
searches
Higher credibility – more connected
Opportunities – you can have more people find
you, contact you, and help you
Help others – you bring value…share it!
www.yourmarketingcoachonline.com
.
.

17. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
BUILD A STRONG NETWORK
Who should you connect with?
Everyone you can!
Strive for 500+ connections
Someone can search your name and not find you if they
are not at least a 2nd degree level connection to you…
www.yourmarketingcoachonline.com
.
.

18. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
BUILD A STRONG NETWORK
Here are 7 ways you can get connected TODAY:
1.
2.
3.
4.
5.
6.
7.
Email Address Book
Alumni
Signature Line
Newsletter
Print
Website
Linkedin Groups
www.yourmarketingcoachonline.com
.
.

19. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
MARKETING YOUR BUSINESS
Give Recommendations
www.yourmarketingcoachonline.com
.
.

20. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
.
MARKETING YOUR BUSINESS
If people have viewed your profile send them a message
“I noticed that you have viewed my profile…”
www.yourmarketingcoachonline.com
.

21. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
MARKETING YOUR BUSINESS
Post regularly in your Activity Updates
(Hootsuite)
www.yourmarketingcoachonline.com
.
.

22. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
MARKETING YOUR BUSINESS
What to post:
•
•
•
•
•
•
Promote events (networking, seminars, or webinars)
Promote new blogs
Promote conventions, trainings, or places you travel to
Ask questions*
Share inspiration
Share article’s you found helpful***
www.yourmarketingcoachonline.com
.
.

23. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
MARKETING YOUR BUSINESS
Share using Sharing Bookmarklet
www.yourmarketingcoachonline.com
.
.

24. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
MARKETING YOUR BUSINESS
You only have 140 characters that can be viewed so
be short but impactful
and use bitly.com to shorten links
www.yourmarketingcoachonline.com
.
.

25. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
GENERATE LEADS – LIST BUILDING
• Start a group
• Join groups
• Participate in the groups
www.yourmarketingcoachonline.com
.
.

26. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
WHAT
WE
COVERED
TODAY
1.
2.
3.
4.
5.
.
Building a Powerful Profile
Optimizing your Profile to be found
How to Build a Strong Network
How to Market your Business
How to Build your List and Generate
Leads
www.yourmarketingcoachonline.com
.

27. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
QUESTIONS
www.yourmarketingcoachonline.com
.
.

28. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
.
.
ADD BLOG
www.yourmarketingcoachonline.com

29. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING LINKEDIN- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
ACTION STEPS
1.
2.
3.
Optimize your profile
Follow the 7 steps to add connections
Put time in your schedule to post regularly***
www.yourmarketingcoachonline.com
.
.