This document discusses how small businesses can use social media to market themselves. It outlines the major social media platforms of Facebook, Twitter, LinkedIn, and YouTube and provides guidance on setting up business pages or profiles and engaging audiences on each platform. Key advice includes regularly posting a variety of content like photos, events, testimonials and industry news to engage customers rather than just selling. It also stresses the importance of using hashtags on Twitter and integrating social media marketing with other traditional efforts. Analytics and other resources are provided to help measure social media success.
Presentation that I gave to a group of United Way grantees at their quarterly meeting. The presentation was designed to serve as an introduction into social media and how to be successful using Facebook and Twitter.
Presentation that I gave to a group of United Way grantees at their quarterly meeting. The presentation was designed to serve as an introduction into social media and how to be successful using Facebook and Twitter.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Social Media and Career Success Workshopguesta822e1
Linkedin, Twitter, Facebook - are you utilizing them to network your way to career success? Learn how to create effective networking sites and utilize the social media to obtain the position you want. Written by: Heather Coleman, Training Facilitator - Ferndale Career Center. Copyright: May 29, 2009.
Using LInkedin, Twitter & Facebook on your Job SearchLynn Hazan
How to use social networking tools to enhance a job search. Special emphasis for health care professionals. Presented for the CHEF Chicago chapter on Jan 14, 2010.
KEN Personal Branding via Social Media - Global Marcoms 100411Kelly Quattlebaum
Thank you to all who participated in the Kettering Executive Network Executive Boot Camp today. I appreciate your input and interaction during the presentation. Hopefully you will find the information I provided regarding personal branding to be useful as you develop your brand and advance your career. It is a pleasure to network with you.
Michelle Pyan, President and founder of Commercial Investigations LLC, a Certified Woman Owned Business Enterprise, takes you through the latest evolutions in technology and practices of the background investigations industry. As new laws and regulations are being passed, cases are being settled, and guidelines are being developed, it becomes even more important for companies to stay aware and ensure that their policies and procedures are up-to-date. Companies can reduce their liability for lawsuits such as negligent hiring by implementing comprehensive background investigations. Commercial Investigations LLC provides accurate, timely, cost effective and fully compliant reports supported by high standards of customer service.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Social Media and Career Success Workshopguesta822e1
Linkedin, Twitter, Facebook - are you utilizing them to network your way to career success? Learn how to create effective networking sites and utilize the social media to obtain the position you want. Written by: Heather Coleman, Training Facilitator - Ferndale Career Center. Copyright: May 29, 2009.
Using LInkedin, Twitter & Facebook on your Job SearchLynn Hazan
How to use social networking tools to enhance a job search. Special emphasis for health care professionals. Presented for the CHEF Chicago chapter on Jan 14, 2010.
KEN Personal Branding via Social Media - Global Marcoms 100411Kelly Quattlebaum
Thank you to all who participated in the Kettering Executive Network Executive Boot Camp today. I appreciate your input and interaction during the presentation. Hopefully you will find the information I provided regarding personal branding to be useful as you develop your brand and advance your career. It is a pleasure to network with you.
Michelle Pyan, President and founder of Commercial Investigations LLC, a Certified Woman Owned Business Enterprise, takes you through the latest evolutions in technology and practices of the background investigations industry. As new laws and regulations are being passed, cases are being settled, and guidelines are being developed, it becomes even more important for companies to stay aware and ensure that their policies and procedures are up-to-date. Companies can reduce their liability for lawsuits such as negligent hiring by implementing comprehensive background investigations. Commercial Investigations LLC provides accurate, timely, cost effective and fully compliant reports supported by high standards of customer service.
Ever wonder what happens when a subject disputes the information in their background investigation report? This month I, CI's Client Service Specialist, Courtney Caola, interviews our President, Michelle Pyan, about the dispute process.
Please join us for this webinar where Michelle will breakdown the dispute process and share some tidbits you may not know about the behind the scenes process at Commercial Investigations.
Michelle’s passion, in conjunction with her 25 years of knowledge, has made her a leader in the industry. She wants to help you understand what happens when a subject disputes their report with Commercial Investigations, Your Proactive Truth Partner™!
LIBRO TÉCNICA INKA TUARIA® (Meditaciones Guiadas)María Urdiros
¿Qué es INKA TUARIA®?
Es una Técnica basada en meditaciones guiadas que incluye:
Conexión con el Yo Superior.
Acceso a la Conciencia Cósmica o Supraconciencia.
Anclaje al centro planetario.
Conexión a la conciencia más elevada originaria creadora del todo.
Fusión de flujos terrestres y energías cósmicas en el chakra corazón.
Desprogramación y/o programación ó reprogramación específica.
UNETE AL GRUPO Y COMPARTE TU EXPERIENCIA INKA TUARIA®
www.facebook.com/groups/1489041274737192/
Inka Tuaria® ha sido registrada por María Celeste Urdiros.
Se agradece y permite su difusión siempre que no se alteren los contenidos, se cite fuente y canalizadora y se efectúe de manera totalmente gratuita.
Todos los derechos reservados.
You\'ve set up your Facebook Business Page, a Twitter account, and your profile is on LinkedIn. Now what? This power point presentation provides small businesses with short and easy strategies to get started in optimizing their presence on these three essential social media sites.
Are you a small business owner who is looking to leverage social media for building your business? Have you heard about Twitter and want to decide if it is an appropriate channel to use? Are you new to Twitter and want to learn more? Then this presentation will introduce you to Twitter, give you helpful tips on getting started and using Twitter for you or your business. For more information, please email us at info@teamandadream.com.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
In this digital age, social media is a cost-effective tool to market your business to potential customers.
How can you use the popular social media networks effectively? In this session, you will learn what kinds of engaging, share-worthy content to post to social media, how to get started, and how to use a content calendar to plan your social media posts.
Using Social Media PR: Building Your Brand Online for the Lawrence Chamber of...Rodger Johnson
This is a basic presentation of social media tools companies can use to build better relationships with customers and prospects. The information is intended to be a primer.
One attendee said this about my course: Excellent training yesterday, Rodger was a great choice, best $49 I ever spent on Social Media.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
1. Social Media and
Small Business
#smandsmallbiz
Christin Lux
Communications Coordinator
Eagle Bank and Trust
2. Why Social?
Today, 62% of adults worldwide use some
form of social media
One billion people actively use Facebook
every month
500,000 people use Twitter every month
3,600 hours of video are uploaded to
YouTube every hour
Info via Investopedia
3. Benefits of Social Media
Market products
Build your brand
Increase SEO and SEM
Quick and effective way to inform
customers and prospects
Give your customers a voice
17. Don’t know what to post?
PR Related: photos of
employees at events and/or
volunteering
Happy (insert holiday)!
Events going on around St.
Louis or Jefferson County
Informational: inclement
weather, change of business
hours, etc…
Share customer testimonials
18. NOTE:
It’s important to understand how
you can integrate your social media
marketing within your other, more
traditional marketing– direct mail,
public relations, display
advertising, and promotions.
19. IMPORTANT
The number of Page ‘Likes’ you
have should not be your only
measure of success.
22. Twitter Facts
Over 241 million active Twitter users.
32% of all Internet users are using
Twitter.
340 million tweets are sent each and
every day.
10 tweets per second mention Starbucks.
23. Twitter Definitions
Tweet: Statement posted on Twitter
that can be as long as 140 characters
Hashtag: a word or phrase preceded by
a hash or pound sign (#) and used to
identify messages on a specific topic.
Follow: Following someone on Twitter
means: You are subscribing to their
Tweets as a follower
24. A note on Hashtags
Make sure to add hashtags
in your tweets. This is a
great way to find people
talking about similar themes
and to gain followers.
28. Make sure your name (Twitter
handle) is easily identified with
your business.
29. More Twitter Definitions
Retweet: a reposted or forwarded
message on Twitter.
Favorite: represented by a small star
icon in a Tweet, are most commonly used
when users like a Tweet. Favoriting a
Tweet can let the original poster know
that you liked their Tweet, or you can
save the Tweet for later.
35. Two aspects
Personal
Your personal account. Connect
with business contacts, publish
updates, job prospect
Company
Your company page. Followers can
like, follow, and receive updates
that you publish.
39. Company pages
Move your cursor over Interests
at the top of your homepage and
select Companies.
Click Create in the Create a
Company Page box on the right.
Enter your company's official
name and your work email
address.
Click Continue and enter your
company information.
41. LinkedIn Posts and
Content
Because LinkedIn is a
professional network, the
content you publish should
have a different tone than
content on Facebook or Twitter
51. Analytics
How do you measure the success of
your social media?
Most networks have their own measurements
of ROI (Facebook Insights & Twitter Analytics)
Take advantage of Google Analytics!
With so many people engaging in social media, it is difficult to ignore its potential to help businesses reach out to new and existing clients. When it comes to recommendations for products and services, people trust other people they know far more than any sophisticated marketing campaign. The more ‘fans’ you create, the more ‘likes’ you motivate and the more ‘shares’ you inspire. As others in your customers’ circles observe what their friends and relatives promote, they will follow suit. The types and number of social networks that companies are using are diverse:
Facebook (92%), Twitter (86%), LinkedIn (80%) and YouTube (75%) account for the top-four most commonly used social networks for companies to engage with prospects, customers and partners.
A good number of companies report using Google+ (45%), Pinterest (39%) and Instagram (26%). It will be interesting to see how those numbers will evolve as these platforms attract more customers and companies.
Many companies (45%) said they currently use three to five social platforms to reach and respond to target audiences.
The type of content that you deliver will be largely dependent upon your business and your goals for using social media and should be appropriate to both. Your content should be relevant and fresh, and focus on the clients rather than on your company. What do your existing and potential clients want to read about? What do they want to see? What do they want to learn? Social media is about sharing, not just advertising.
What goals would you like to accomplish through the use of social media?
-general branding purposes
-To interact with your audience
-To share coupons and offers
-To drive traffic to your Web site
-To market a new line of products
Try to include a link or photo with your posts; it draws the eye more than posts that don’t.
Use sales pitch posts sparingly. I like to use the 80/20 rule. 80% educational and engaging content and 20% sales and ads.
Utilize Facebook Insights! It tells you what your audience wants to see and where they engage.
-informative
-public relations
-informational
-advertisement
-retweet/informational
LinkedIn is different from the other major social media platforms like Facebook or Twitter in that it focuses specifically on the professional world.
People join to network.
If you sell to a business audience of any kind, LinkedIn can provide you with a great focus group of interested members
Follow the prompts to get started
Eventually:
-make sure you add a photo, it makes your profile seem more legitimate
If you want to be active on LinkedIn, make sure you have a professional photo on your profile. Don’t use a nickname unless you use it professionally. As with most social channels, you are only allowed one profile per email address.
You can add any organizations that you are involved in as well. (ex. Chamber of Commerce, Rotary, etc…)
Every person you accept as a connection will have access to your contact information, so make sure you know them before you accept them!
Follow the prompts to get started
Add a description of what your business does. For example, ours is, “Eagle Bank and Trust Company of Missouri has served the Greater St. Louis area since 1911 offering great products and services like personal checking and savings accounts and online banking. Eagle Bank is considered one of the best small business banks in the region offering competitive rate business loans and business checking options. With our amazing customer service and wide product selection, it’s no wonder area families and businesses have been flying high with Eagle Bank for over a century.”
You have 2,000 characters to work with. The above is 500 characters to give you an idea.
Job posting
-not free on LinkedIn
Cross promotional
Business/PR related
Informational
NOTE: you can share content from your company page on your personal profile
Share your LinkedIn page on your Facebook, Twitter, etc… by clicking the arrow.
YouTube is a great resource to publish video. It also requires the most commitment if you want to be active.
Your profile is called your channel.
