How to organize a marketing campaign in 30 minutes or less

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How to organize a marketing campaign in 30 minutes or less

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How to organize a marketing campaign in 30 minutes or less

  1. 1. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . HOW TO ORGANIZE A MARKETING CAMPAIGN IN 30 MINUTES OR LESS www.yourmarketingcoachonline.com . .
  2. 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
  3. 3. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
  4. 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY . 1. What is a marketing campaign 2. 10 Steps to Organizing a Marketing Campaign - In 30 Minutes or Less! 3. Worksheets provided www.yourmarketingcoachonline.com .
  5. 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . TYPE OF CAMPAIGN EXAMPLE: Webinar www.yourmarketingcoachonline.com . .
  6. 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . GOAL SPECIFIC: 100 people attend the webinar 100 people -> 30 prospects -> 9 clients MEASURABLE: Keep track of registrants TIME FRAME: 28 day promotion period www.yourmarketingcoachonline.com . .
  7. 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . TOPIC EXAMPLE: How to Capture Leads 24/7 www.yourmarketingcoachonline.com . .
  8. 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . OFFER EXAMPLE: Product / Service Bundle $1000 www.yourmarketingcoachonline.com . .
  9. 9. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . BUDGET EXAMPLE • Design $697 • $270 for Facebook Advertising • $967 TOTAL ( www.yourmarketingcoachonline.com . .
  10. 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . METHOD OF DISTRIBUTION EXAMPLE: How to Capture Leads 24/7 p p p p Email Newsletter Blog Website Social Media p Facebook p Twitter p Linkedin p Pinterest p YouTube p Slide Share p p p p p p p p p Flyers Direct Mailing Meetup Signature Line Google Ads Press Release Printed Signs Facebook Promoted Ads Facebook Custom Tab www.yourmarketingcoachonline.com . .
  11. 11. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . . CALENDAR OF DISTRIBUTION SUN MON TUES WED THURS FRI SAT FB Ad Social Media FB Ad FB Ad Social Media FB Ad FB Ad Email Social Media FB Ad Newsletter FB Ad FB Ad Social Media FB Ad FB Ad Social Media FB Ad FB Ad Email Social Media FB Ad FB Ad FB Ad Social Media FB Ad FB Ad Social Media FB Ad FB Ad Email Social Media FB Ad FB Ad FB Ad Social Media FB Ad FB Ad Social Media FB Ad FB Ad SEMINAR!! +Bonus Offer Blog SlideShare www.yourmarketingcoachonline.com .
  12. 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . . CREATE YOUR CONTENT In order of your distribution: 1. 2. 3. 4. 5. 6. 7. 8. 9. Facebook Ad 12 Social Media Posts 3 Email Broadcasts Newsletter Presentation Blog Recording Follow up Email Bonus Offer SUN MON TUES WED THURS FRI SAT FB Ad Social Media FB Ad FB Ad Social Media FB Ad FB Ad Email Social Media FB Ad Newsletter FB Ad FB Ad Social Media FB Ad FB Ad Social Media FB Ad FB Ad Email Social Media FB Ad FB Ad FB Ad Social Media FB Ad FB Ad Social Media FB Ad FB Ad Email Social Media FB Ad FB Ad FB Ad Social Media FB Ad FB Ad Social Media FB Ad Social Media FB Ad www.yourmarketingcoachonline.com SEMINAR!! +Bonus Offer Blog SlideShare Recording .
  13. 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . AUTO SCHEDULE Hootsuite (Social Media) Wordpress (Blog) Infusionsoft / MailChimp (Emails and Newsletter) PRO TIP: You should work 30 days in advance (at least!) www.yourmarketingcoachonline.com . .
  14. 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . REPEAT www.yourmarketingcoachonline.com . .
  15. 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . BUDGET EXAMPLE • • • Design $697 $270 for Facebook Advertising $967 TOTAL 100 attendees -> 30 opt ins to offer -> 9 clients Average value of a client is $1000 $9000 Gross Revenue on a $967 Investment! ( www.yourmarketingcoachonline.com . .
  16. 16. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
  17. 17. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY 1. 2. What is a Marketing Campaign 10 Steps to Organizing a Campaign • Type of campaign • Set your goals • Select your topic • Offer • Budget • Method of Distribution • Create Content • Auto Schedule • Repeat www.yourmarketingcoachonline.com . .
  18. 18. - - - - - - - - - - - - - - - - - - - - - - - - - - - - ORGANIZE A MARKETING CAMPAIGN - - - - - - - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. Create your first campaign Attend my next webinar  www.yourmarketingcoachonline.com . .

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