Using Pinterest to market your small business.

1. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
USING
INTEREST
TO MARKET
YOUR BUSINESS
www.yourmarketingcoachonline.com
.
.

2. Hi, my name is Misty (:
I’m a Marketing Coach
Founder of Marketing 101
and Your Marketing Coach
My formal education is in Marketing
and Graphic Communications and
over 16 years of sales experience.
I empower small business owners to
take control of their business
growth by showing them how to
inexpensively, yet effectively market
their business.
www.coachmisty.com

3. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
MARKETING 101
Fundamentals of Marketing
www.yourmarketingcoachonline.com
.
.

4. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
WHAT
WE
ARE
GOING
TO COVER
TODAY
1.
2.
3.
4.
5.
6.
.
.
What Pinterest offers the SBO
Pinterest “Lingo”
How Pinterest works
Successful Pinning Principals
5 Step Success Strategy
Examples of Small Businesses that you
would NEVER think would have success in
using Pinterest...but they are!!!!!
www.yourmarketingcoachonline.com

5. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
.
PINTREST STORY
Pinterest's mission is to get you offline and inspire you to do the things you love.
www.yourmarketingcoachonline.com
.

6. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
.
PIN(IN)TEREST
Helps people collect and organize things they love
and create a network of people who share the same interests.
www.yourmarketingcoachonline.com
.

7. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
PINTEREST STATS
•
•
•
•
•
•
80% of U.S. adults are online
Facebook (1.1 billion)
Twitter (+500 million)
Google (+340 million active)
Linkedin (+230 million)
Pinterest (70 million)
www.yourmarketingcoachonline.com
.
.

8. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
WHAT PINTEREST OFFERS SBO
•
•
•
•
Reach (80% of pins are re-pins)
Opportunity to build brand awareness
Opportunity to build brand authority
Drive traffic to website
www.yourmarketingcoachonline.com
.
.

9. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
PINTEREST “LINGO”
A Pin
-
Content that is shared.
PinBoard
-
A set of theme based pins.
Pinning
-
The act of sharing content.
Repin
-
Re-posting someone else’s pin.
Pin it Button -
Place on websites / blogs to share.
Pinner
The person pinning.
-
www.yourmarketingcoachonline.com
.
.

10. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
HOW PINTEREST WORKS
www.yourmarketingcoachonline.com
.
.

11. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
HOW PINTEREST WORKS
www.yourmarketingcoachonline.com
.
.

12. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
HOW PINTEREST WORKS
www.yourmarketingcoachonline.com
.
.

13. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
WHY PEOPLE GO TO PINTEREST
•
•
•
•
•
•
73% Pass time
Inspiration
Find Information – Be Informed
70% Find Things to Buy
Have Fun – Relax
Be Entertained
www.yourmarketingcoachonline.com
.
.

14. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
SUCCESSFUL PINNING PRINCIPALS
•
•
•
•
Put pinners first (not your brand)
Curate great boards
Be inspirational
Be you
www.yourmarketingcoachonline.com
.
.

15. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
5 STEP SUCCESS STRATEGY
1.
2.
3.
4.
5.
Link your website to Pinterest
Add the pin it button to your website
Know what your audience is interested in
Use / create high quality images
Optimize your Pins and Boards
www.yourmarketingcoachonline.com
.
.

16. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
STEP 1: LINK YOUR WEBSITE
www.yourmarketingcoachonline.com
.
.

17. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
.
STEP 2: ADD PIN IT BUTTON
http://business.pinterest.com/widget-builder/#do_pin_it_button
www.yourmarketingcoachonline.com
.

18. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
STEP 3: KNOW YOUR AUDIENCE
www.yourmarketingcoachonline.com
.
.

19. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
STEP 4: CREATE QUALITY IMAGES
Pinstamatic
Pixlr
www.yourmarketingcoachonline.com
PicMonkey
.
.

20. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
STEP 5: OPTIMIZE
1. Include URL when pinning images and in descriptions.
2. Use keywords in your:
• Board titles
• Descriptions
www.yourmarketingcoachonline.com
.
.

21. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
CASE STUDY: NEW YORK TIMES
www.yourmarketingcoachonline.com
.
.

22. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
CASE STUDY: NEW YORK TIMES
www.yourmarketingcoachonline.com
.
.

23. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
CASE STUDY: MR ROOTER
www.yourmarketingcoachonline.com
.
.

24. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
CASE STUDY: MR ROOTER
www.yourmarketingcoachonline.com
.
.
.

25. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
INDUSTRY STUDY: HEALTHCARE
www.yourmarketingcoachonline.com
.
.

26. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
INDUSTRY STUDY: REAL ESTATE
www.yourmarketingcoachonline.com
.
.

27. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
INDUSTRY: POLITICS
www.yourmarketingcoachonline.com
.
.

28. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
WHAT
WE
COVERED
TODAY
1.
2.
3.
4.
5.
6.
.
.
What Pinterest offers the SBO
Pinterest “Lingo”
How Pinterest works
Successful Pinning Principals
5 Step Success Strategy
Examples of Small Businesses that you
would NEVER think would have success in
using Pinterest...but they are!!!!!
www.yourmarketingcoachonline.com

29. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
QUESTIONS
www.yourmarketingcoachonline.com
.
.

30. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - USING PINTEREST- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - .
ACTION STEPS
1.
2.
3.
Follow the 5 Step Success Strategy
Put time in your schedule to post regularly***
Join me on my next webinar 
www.yourmarketingcoachonline.com
.
.