This is an edited version of a Webinar I gave for a corporate client. If you're wondering why you should pin (especially if you're already on Facebook and Twitter), check out the slides on users' time on Pinterest and their buying habits once on the site.

1. WHAT IS IT AND WHY WE
SHOULD CARE

2. First – it’s your turn
 Who are you?
 What does Pinterest mean to you?
 How do you currently use it?
 What do you want to learn about it?

3. So what is Pinterest exactly?

4. The One-Liner
Pinterest is a social media platform
centered around lifestyle

5. Lifestyle Seekers on Pinterest Look
For
 Information
 Ideas
 Inspiration

6. Pinterest Words To Know
 Boards
 Pins
 Followers

7. More Pinterest Words To Know
 Repin  Like  Comment
 Follow

8. Why do Pinterest …
…when we’re already on Facebook &
Twitter?

9. Pinterest Users Spend More
Time
16
14
12
10
8
6
4
2
0
Pinterest Facebook
http://www.modea.com/images/modea/site/uploads/logos/pinterest_infographic.jpg

10. Pinterest Users More Apt To
Buy
60%
50%
40%
30%
20%
10%
0%
Pinterest Facebook
http://www.steelhouse.com/social-shopping-2012-survey/

11. Pinterest Users Spend More
Money
$180
$160
$140
$120
$100
$80
$60
$40
$20
$0
Pinterest Facebook
http://www.shopify.com/blog/6058268-how-pinterest-drives-ecommerce-sales
http://boticca.com/blog/facebook-vs-pinterest-infographic-5-things-weve-
learned/

12. Other Advantages of Pinterest
 Great for visually-based audience or market
 Fewer contest restrictions

13. But Think Before You Pin

14. Don’t Be This Guy

15. Pinterest Biz Practice #1
Celebrate your fans’ lifestyle

16. Pinterest Biz Practice #2
Remember the three “Is”
 Information
 Ideas
 Inspiration

17. Marketing Goals Achieved Via
Savvy
 Increase brand awareness
 Drive Website traffic
 Strengthen brand identity
 Gather market data

18. Thinkable Takeaways
 Understand why people use Pinterest
 Begin your Pinterest strategy by embracing
your community and emphasizing what they
flock to on the platform
 Take those ideas and then map out how to
convert said community rules and enthusiasm
to sales

20. Want to learn more?
 Email me (Lisa Kalner Williams):
 lisa@sierratierra.com
 Join my Facebook community:
 www.facebook.com/sierratierramarketing
 Subscribe to my social media marketing blog
posts:
 http://feeds.feedburner.com/SierraTierraMarketing
 Or …. let’s pin together!
 www.pinterest.com/rooibosqueen

21. Photo credits
 Beaders: http://www.flickr.com/photos/artrebels/5179176830
 Bikers: http://www.flickr.com/photos/see-through-the-eye-of-
g/6828361906
 Baker: http://www.flickr.com/photos/bobjudge/3248866491
 Josh: http://pinterest.com/pin/266627240409153542/
 Megaphone man:
http://www.flickr.com/photos/scottiet812/2918178633