Social media strategies for small business
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Social Media strategies for small business
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Social media strategies for small business
- 1. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . SOCIAL MEDIA STRATEGIES FOR SMALL BUSINESS www.yourmarketingcoachonline.com . .
- 2. Hi, my name is Misty (: I’m a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business.
- 3. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . MARKETING 101 Fundamentals of Marketing www.yourmarketingcoachonline.com . .
- 4. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE ARE GOING TO COVER TODAY . . I am going to teach you Social Media Strategies that will help you: 1. Capture Leads on Social Media 2. Turn those leads into Sales! www.yourmarketingcoachonline.com
- 5. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . MOST COMMON QUESTIONS How do I capture Leads on Social Media? How do I turn those leads into sales? www.yourmarketingcoachonline.com . .
- 6. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . THE ANSWER... www.yourmarketingcoachonline.com . .
- 7. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . ATTRACT TRAFFIC Lead Magnet: eBook White Paper Downloadable Kit Free Consultation Free Sample Free Trial Video Training Series Live Webinar Live Event Education Email Series www.yourmarketingcoachonline.com . .
- 8. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . . ATTRACT TRAFFIC Methods to Share Your Lead Magnet on Social Media: News feed (s) Sponsored ads Forums and Groups www.coachmisty.com .
- 9. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . CAPTURE LEADS Web Form / Landing Page / Contest Form www.yourmarketingcoachonline.com . .
- 10. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . NURTURE PROSPECTS CONVERT TO SALES www.yourmarketingcoachonline.com . .
- 11. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . CONVERT TO SALES Track and gauge your prospects interest through Leadscoring to identify when it is a good time to present a relevant offer. www.yourmarketingcoachonline.com . .
- 12. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . THE ANSWER... www.yourmarketingcoachonline.com . .
- 13. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . www.yourmarketingcoachonline.com . .
- 14. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . WHAT WE COVERED TODAY 1. 2. 3. 4. 5. . Ideas for lead magnets to capture leads How to capture the leads (web form, landing page, contest forms) How to nurture your prospects (online and offline) How to leadscore Tools to create your own marketing system www.yourmarketingcoachonline.com .
- 15. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . QUESTIONS www.yourmarketingcoachonline.com . .
- 16. - - - - - - - - - - - - - - - - - - - - - - - - - - - SOCIAL MEDIA STRATEGIES FOR SBO - - - - - - - - - - - - - - - - - - - - - - - - - - . ACTION STEPS 1. 2. 3. Brainstorm ideas for lead magnets Decide on a system and start implementing Sign up for my next Webinar www.yourmarketingcoachonline.com . .
Editor's Notes
- Of course you can also capture leads online:Pay-per-clickWebsiteBlogVideosReview sitesIn your webinarsIn your eBooksOn your worksheetsOffline:Direct mailAdvertisementsSignsBannersNewsTradshowsPrintNetworking
- Methods to nurture your prospects:EmailsWebinarsVideosPodcastsMail a cardPrinted booksSamplesCallsConsultationsSupport Calls
- You can do this manually or directly within the Infusionsoft program. You determine what score you would like to give prospects based on their interaction.Example:You sent a follow up email and didn’t get a response 0 ptsOffered free eBook and prospect clicked link 5 ptsProspect downloaded the eBook 5 ptsProspect signed up for newsletter 5ptsProspect signed up for webinar 5 ptsWhen they reach 20 points you make an offer.
- Attract with a lead magnet.Capture with a web form, landing page, or contest form.Nurture with valuable information (email, webinars, trainings, etc).Convert and present an offer once you determine a specified leadscore is achieved.
- VALUABLE Lead MagnetAdobe Form CentralMailChimpLeadscoring (Pen and Paper)