The document summarizes the student's final social media marketing project. It describes their use of various social media platforms including Blogger, Facebook, Twitter, LinkedIn, and a vlog. For Blogger, the student posted 8 blogs that received 12 comments total, with most views on Sundays. For their vlog, they received 15 views and plan to make future videos more interesting. On Facebook, the student connected with 134 friends and followed local housing groups. The student followed popular figures on Twitter and plans to continue using LinkedIn to connect professionally. The biggest takeaway was learning to use different social media strategically depending on the target audience.

1. Social Media Marketing
Final Project
Junhao Ding

2. Content
 Blog/Vlog
 Facebook
 Twitter
 LinkedIn
 Closing thoughts

3. Blogger

4. Blogger

5. Blogger
 Final Posts: 8 posts
 Total comments: 12 comments
 More comments or views on certain day:
 Most views post: Sunday
 Why do you think that is?
People have more free time on Sunday, so they can look
at blogger to have some fun during the day.

6. Vlog
 How many views? 15views
 What would u do differently? How to improve?
 If I can do that again, I will make my vlog more interesting. I
will add more virtual thing to make my video more attractive.

7. Blogger
 Lastly, do you think that you will keep up a blog after the end of
class ? Why or why not? How might you use the blogging strategy
in the future?
 I think I will keep up my blogger for personal use at the end of
class. I think blog is a good media to share your thoughts with
other people. It is also a good access for people to know more
about you. I will organize my blog and make it more attractive. I
will put some pictures in the blog because I find out people are
more likely to read your blog if you have a nice picture,

8. Facebook

9. Facebook
What did you learn about Facebook？
Facebook is a good social media to connect with people near you. It is a good
platform to market yourself.
Perception change about Facebook?
I did not use Facebook for 6 years since I registered for it. Now, I am more
familiar with Facebook. I think It is a good tool to make connection with
friends in the US.
How effective do you think this tool is? How might you use it in the future?
Facebook is a useful tool. I can see a lot of companies use Facebook to do
marketing. I will post more pictures about myself because I consider it as a
private space.
How many friends do you have? Brands you follow?
I have 134 friends. I followed a UCR housing sublets and roommates group.

10. Twitter

11. Twitter
What have you learned aboutTwitter?
I did not have aTwitter account before the class. I think it is the new
trend of social media.Twitter is very popular in the US.
Will you continue to use?
Yes. I can follow a lot of people that I am interested in onTwitter.
Who do you follow and why?
I am followingTravis Scott because he is my favorite hip pop singer.
I also follow theTim cook because he is the CEO of apple. I want to
know what he is focusing on.
I follow DonaldTrump. He is known as a tweet president.

12. Twitter
 What is the strengths and weaknesses ofTwitter
Strengths:
Extremely viral and real time in nature
The reach is huge
Engagement with other users is high.
Highly preferred by organizations for business or publicity purpose
Weaknesses:
Limited to 140 characters
Unable to innovate to offer newer features
Unequal distribution of tweets. 90% of tweets are coming from the
top 10% of the users.

13. LinkedIn
Were you already using LinkedIn before the class?
No, I don’t have LinkedIn before the class. I learn that LinkedIn is a
media for your professional career. People want to establish
personal brands on LinkedIn.
How can you use the tool to leverage and build your personal
brand?
I will post information that is related to my professional career.Also,
I will connect with people who is related in my professional area and
see what they are doing.
Which group do you belong to?
I belong to business management and marketing groups. I want to
establish a professional business image on LinkedIn.
Will you continue to follow?
Yes, I will use LinkedIn to connect with others.

14. Closing
thoughts
 What is the biggest take-aways from the class?
Before taking the class, I know little aboutTwitter, bloggers and
LinkedIn.After taking the class, I can easily switch between
different social media. I understand the different targets and
focuses of social media
 Why might this be valuable to you in the future?
In the future, I will use social media marketing strategically. For
example, I know LinkedIn is a good media to market your
professional personal brand. Facebook andTwitter are the
platforms to reach the most audience.

15. Closing
thoughts
 How could you utilize these tools for your business?
Right now, I am running my business. I only have a Facebook
account for my business. I am thinking about opening aTwitter
account andYouTube channel for my business. I can connect all the
social media account together to market my business.
 Which ones do you think you will use versus which ones do you not
care for?
I am more likely to useTwitter in the future because I can find a lot
of interesting information on twitter. I might not care for Blogger. I
think the format of Blogger is a little outdated.

16. ThankYou for
Waching