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S.K.PATEL INSTITUTE OF MANAGEMENT
       AND COMPUTER STUDIES

       PRESENTATION
             ON
  APPLICATION OF ECONOMICS
        CONCEPTS ON
 TOYOTA MOTOR CORPORATION

                       SUBMITTED TO
                     Prof. Sonu Gupta
GROUP NO 24

                  SUBMITTED BY
o   Hiren Vaghela
o   Viram Bharwad
o   Nikhil Prajapati
o   Hitesh Chaudhari
o   Pankaj Kamaliya
FLOW OF THE PRESENTATION

Introduction
Principals
Economic model
   The Circular Flow Diagram
  Macro and Micro Analysis
Demand and Supply Analysis
  Study on demand of Toyota motor
Elasticity and its application
Consumer surplus and producer surplus
Cost structure
  Factor affecting price of toyota motor
PRINCIPLES
PRINCIPLES

•People Faces Trade off-

people has to decide whether to purchase car of Toyota or other
company. If it People purchase car of ford than the option of
purchase Toyota car will be a trade off for customer or visa-versa.




     LIVA                                      FIGO
•Rational People Think at Margin
 Toyota main function is to sale car to customers.
 Except this Toyota have its financial services and
 museum and etc
Economic Models
First Model: The Circular Flow Diagram

              CARS AND SERVICES


                  EXPENDUTIRE




                    services


CUSTOMERS                          TOYOTA
            FACTOR OF PRODUCTION
MICRO
ANALYSIS
 Established in 1937 out of Sakichi Toyoda’s
  weaving machine company
 Launched first car (SA Model) in 1947
 “Toyota Production System” formed in 1950
  based on Just-In-Time principle
 Overseas production starts in 1959 (Brazil)
 In 1972, cumulative production >10M units
 In 2002, entry in the Formula 1 circuit
Company Name               Toyota Motor Corporation

President and
Representative             Akio Toyoda
Director

                           1 Toyota-Cho, Toyota City,
                           Aichi Prefecture 471-8571,
 Head Office
                           Japan
                           Phone: (0565) 28-2121

                           397.05 billion yen (as of March
Capital
                           31, 2011)
Shareholders               Shareholder Composition
                           From April 1 to March 31 of the
Fiscal Year
                           following year
                           Motor Vehicle Production and
Main Business Activities
                           Sales
Business Sites             Information on Business Sites
Number of employees        317,716 (as of March 31,
(consolidated)             2011)
TOYOTA GLOBAL VISION

 Toyota will lead the way to the future of mobility,
  enriching lives around the world with the safest and
  most responsible ways of moving people.

 Through our commitment to quality, constant
  innovation and respect for the planet, we aim to exceed
  expectations and be rewarded with a smile.

 We will meet challenging goals by engaging the talent
  and passion of people, who believe there is always a
  better way.
TOYOTA GLOBAL MISION
 Respect the culture and customs of every nation and
contribute to economic and social development through
corporate activities in the communities

 Dedicate ourselves to providing clean and safe
products and to enhancing the quality of life everywhere
through all our activities

  Work with business partners in research and creation
 to achieve stable, long-term growth and mutual benefits
 while keeping ourselves open to new partnerships.
OBJECTIVe
 Fuel efficient, low-cost vehicles, reliable and of high
quality. Sales and after sales service, total automobile
value and customer satisfaction.

 Increase competitive strength through advanced
  technology Promoting a global perspective

 Increase competitive strength through advanced
technology Environmental technology fuel
consumption, emission, recoverability Hybrid vehicles
and next generation fuel cells
TOYOTA PRODUCTS
Economies of Scope
                 Economies of Scope



•CAR
          MUV
          SUV
•TRUCKS
          COMMERCIAL
          BIG TRUCKS

•FINANCIAL SERVICES

•Museum

•SPORT CARS

•FORMULA RACEING CARS
TOYOTA COMPANY IN WORLD

      Manufacturing companies in Japan
 Toyota Motor Kyushu, Inc.
 Toyota Motor Hokkaido, Inc.
 Toyota Auto Body Co., Ltd.
 Kanto Auto Works, Ltd.
 Toyota Industries Corporation
 Aichi Steel Corporation
 Toyoda Machine Works, Ltd.
 Toyoda Gosei Co., Ltd.
 Toyota Boshoku Corporation
Manufacturing companies overseas

   Toyota Motor Manufacturing, Kentucky, Inc.
   Toyota Motor Manufacturing, Indiana, Inc.
   Toyota Motor Manufacturing Canada Inc.
   Toyota Motor Manufacturing (UK) Ltd.
   Toyota Motor Thailand Co., Limited
   Toyota Motor Corporation Australia Ltd.

                    Financial companies
 Toyota Finance Corporation
 Toyota Motor Credit Corporation etc.

Through these partnerships, TOYOTA implements
diverse collaborations that complement each
other and create synergies.
MACRO
ANALYSIS
AUTO MOBILE Industry in world

The auto mobile industry in world total selling like
        2009      61,791,868     12.4%
         2010     77,857,705     26.0%
Total automobile industry in India is 50000 cr.
The industry can be divided into the SUV and the MUV small
cars market.
 The SUV market at present is more than 50 lakh per annum
valued at Rs. 300 crores
The per family use car ratio is 10:1
SUV and MUV together constitute approximately 78% of the
market..
In 2008-09, in the branded car market, toyota held the number
one spot, with a market share or 28%, followed by GM Walls at
24%, VW at 20% and OTHERE at 28%
TOYOTA WORLD’S LEADING AUTOMOBILE COMPANY


NO CARS      GROUP       Total       LCV         HCV       HEAVY
                                                           BUS
    Total    77,743,862 60,343,756 13,370,432 3,510,681 518,993


1   TOYOTA   8,557,351   7,267,535   1,080,357   204,282   5,177


2   G.M.     8,476,192   6,266,959   2,197,629   1,175     10,429


3   VOLKS    7,341,065   7,120,532   220,533
    WAGEN
Region wise sales car in world
Auto mobile INDUSTRY IN GUJARAT
The Rs 50000-Crore Indian Auto mobile markets.

Out of which, Gujarat contributes 25%

Stiff competitions in Gujarat

Major dip in car sales during festival.

Ahmadabad, the auto mobile hUB of India

After come TATA also come FORD,SUZUKI.
competitors
DEMAND
      AND
SUPPLY ANALYSIS
Demand Curve
Shifts in the demand Curve
Price of
Toyota
   cars

                         Increase
                         in demand




                      Decrease
                      in demand
                                                        Demand
                                                        curve, D 2
                                         Demand
                                         curve, D 1
                     Demand curve, D 3
           0
                                                       Quantity of
                                                      Toyota motors
supply Curve

SUPPLY CURVE




  Quantity of toyota motors
Shifts in the supply Curve


prices




   8L




          5   8   10
                       quantity
ELASTICITY
    AND
APPLICATION
Elasticity of Demand

   The Price Elasticity of Demand

 % change in quantity damanded
 % change in prices                    The price elasticity of
                                       demand is the relation
1. D and i s t o be El ast i c.(p>1)
     em                                between percentage
2. D and i s t o be
      em                               change in quantity
   I nel ast i c(p<1)                  demanded of the goods
3. D and i s t o be per f ect l y
     em                                and percentage change
   El ast i c                          in price goods
       (p=i nf i ni t y)
4. D and i s t o be per f ect l y
     em
   I nel ast i c
                         (p=0)
The price elasticity of supply



 % change in quantity supplied           The pr i ce
 % change in prices                      el ast i ci t y of
                                         suppl y i s t he
1. Supply is to be Elastic.(p>1)         r el at i on bet w een
2. Supply is to be Inelastic(p<1)        per cent age
3. Supply is to be perfectly Elastic
                          (p=infinity)
                                         change i n
4. Supply is to be perfectly Inelastic   quant i t y
                          (p=0)          suppl i ed of t he
5. Unit Elastic Supply(p=1)
                                         goods and
                                         per cent age
                                         change i n pr i ce
                                         goods
PRICE ELASTICITY

year   Toyota      Quantity   TR     %change    % change in Elasticity Description
       LIVA                          in price   quantity
       price


2007   6lakhs      6          36 L   0          0            0         0


2008   5.5lakhs    8          44 L   8          25           3.1       Elastic


2009   5lakhs      9          45 L   9          11           1.2        Elastic


2010   4.80lakhs   9.5        45.6 L 4          5.25         .76        Inelastic


2011   4.5lakhs    10         45 L   7          5            .70        Inelastic
CONSUMER SURPLUS
      AND
PRODUCER SURPLUS
CONSUMER SURPLUS

                   When any person or organization
                   order it in bulk quantity, they get
                   benefits on price such like as 15%
                   discount on price. So these
                   consumers get benefits from
                   company and this is consumer’s
                   surplus
                   EXAMLPE:- Any doctor give a
                   order of car than any dealer give
                   discount of 10% and extra
                   10,000 Rs so there will be a
                   consumer’s surplus.
PRODUCER SURPLUS

                                     Consumers are ready to pay
                                     more price due to some of
                                     feature and On extreme
                                     product and organization
                                     sale product at higher price
                                     and consumer Will
                                     willingness to pay for
        PRODUCER SURPLUS             buying that product

 Here point B will be producer surplus

EXAMLPE:- TOYOTA sale CAMRY car to its consumers and
the cost of car is 20 lakhs. The consumers pay for it 24 lakhs
for purchase car than 4 lakhs is producers surplus.
COST STRUCTURE
       &
    PRICING
Cost structure
Fixed Costs

Variable Costs:
          Salary
          Petrol and diesel expenses,
          Electric expenses,
          Advertisement expenses,
          Stationary and various
Factors affecting Pricing OF TOYOTA


Internal Factors:
   Internal Cost Structure
   Marketing Strategy

External Factors:
  Market conditions
  Competitors pricing
  Increase in various costs
  Prices of various materials
  Duties and taxes and many factors
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Eco toyota ppt copy

  • 1. S.K.PATEL INSTITUTE OF MANAGEMENT AND COMPUTER STUDIES PRESENTATION ON APPLICATION OF ECONOMICS CONCEPTS ON TOYOTA MOTOR CORPORATION SUBMITTED TO Prof. Sonu Gupta
  • 2. GROUP NO 24 SUBMITTED BY o Hiren Vaghela o Viram Bharwad o Nikhil Prajapati o Hitesh Chaudhari o Pankaj Kamaliya
  • 3. FLOW OF THE PRESENTATION Introduction Principals Economic model The Circular Flow Diagram Macro and Micro Analysis Demand and Supply Analysis Study on demand of Toyota motor Elasticity and its application Consumer surplus and producer surplus Cost structure Factor affecting price of toyota motor
  • 5. PRINCIPLES •People Faces Trade off- people has to decide whether to purchase car of Toyota or other company. If it People purchase car of ford than the option of purchase Toyota car will be a trade off for customer or visa-versa. LIVA FIGO
  • 6. •Rational People Think at Margin Toyota main function is to sale car to customers. Except this Toyota have its financial services and museum and etc
  • 8. First Model: The Circular Flow Diagram CARS AND SERVICES EXPENDUTIRE services CUSTOMERS TOYOTA FACTOR OF PRODUCTION
  • 10.  Established in 1937 out of Sakichi Toyoda’s weaving machine company  Launched first car (SA Model) in 1947  “Toyota Production System” formed in 1950 based on Just-In-Time principle  Overseas production starts in 1959 (Brazil)  In 1972, cumulative production >10M units  In 2002, entry in the Formula 1 circuit
  • 11. Company Name Toyota Motor Corporation President and Representative Akio Toyoda Director 1 Toyota-Cho, Toyota City, Aichi Prefecture 471-8571, Head Office Japan Phone: (0565) 28-2121 397.05 billion yen (as of March Capital 31, 2011) Shareholders Shareholder Composition From April 1 to March 31 of the Fiscal Year following year Motor Vehicle Production and Main Business Activities Sales Business Sites Information on Business Sites Number of employees 317,716 (as of March 31, (consolidated) 2011)
  • 12. TOYOTA GLOBAL VISION  Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.  Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile.  We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way.
  • 13. TOYOTA GLOBAL MISION  Respect the culture and customs of every nation and contribute to economic and social development through corporate activities in the communities  Dedicate ourselves to providing clean and safe products and to enhancing the quality of life everywhere through all our activities  Work with business partners in research and creation to achieve stable, long-term growth and mutual benefits while keeping ourselves open to new partnerships.
  • 14. OBJECTIVe  Fuel efficient, low-cost vehicles, reliable and of high quality. Sales and after sales service, total automobile value and customer satisfaction.  Increase competitive strength through advanced technology Promoting a global perspective  Increase competitive strength through advanced technology Environmental technology fuel consumption, emission, recoverability Hybrid vehicles and next generation fuel cells
  • 16.
  • 17. Economies of Scope Economies of Scope •CAR MUV SUV •TRUCKS COMMERCIAL BIG TRUCKS •FINANCIAL SERVICES •Museum •SPORT CARS •FORMULA RACEING CARS
  • 18. TOYOTA COMPANY IN WORLD  Manufacturing companies in Japan  Toyota Motor Kyushu, Inc.  Toyota Motor Hokkaido, Inc.  Toyota Auto Body Co., Ltd.  Kanto Auto Works, Ltd.  Toyota Industries Corporation  Aichi Steel Corporation  Toyoda Machine Works, Ltd.  Toyoda Gosei Co., Ltd.  Toyota Boshoku Corporation
  • 19. Manufacturing companies overseas  Toyota Motor Manufacturing, Kentucky, Inc.  Toyota Motor Manufacturing, Indiana, Inc.  Toyota Motor Manufacturing Canada Inc.  Toyota Motor Manufacturing (UK) Ltd.  Toyota Motor Thailand Co., Limited  Toyota Motor Corporation Australia Ltd. Financial companies  Toyota Finance Corporation  Toyota Motor Credit Corporation etc. Through these partnerships, TOYOTA implements diverse collaborations that complement each other and create synergies.
  • 21. AUTO MOBILE Industry in world The auto mobile industry in world total selling like 2009 61,791,868 12.4% 2010 77,857,705 26.0% Total automobile industry in India is 50000 cr. The industry can be divided into the SUV and the MUV small cars market.  The SUV market at present is more than 50 lakh per annum valued at Rs. 300 crores The per family use car ratio is 10:1 SUV and MUV together constitute approximately 78% of the market.. In 2008-09, in the branded car market, toyota held the number one spot, with a market share or 28%, followed by GM Walls at 24%, VW at 20% and OTHERE at 28%
  • 22. TOYOTA WORLD’S LEADING AUTOMOBILE COMPANY NO CARS GROUP Total LCV HCV HEAVY BUS Total 77,743,862 60,343,756 13,370,432 3,510,681 518,993 1 TOYOTA 8,557,351 7,267,535 1,080,357 204,282 5,177 2 G.M. 8,476,192 6,266,959 2,197,629 1,175 10,429 3 VOLKS 7,341,065 7,120,532 220,533 WAGEN
  • 23. Region wise sales car in world
  • 24. Auto mobile INDUSTRY IN GUJARAT The Rs 50000-Crore Indian Auto mobile markets. Out of which, Gujarat contributes 25% Stiff competitions in Gujarat Major dip in car sales during festival. Ahmadabad, the auto mobile hUB of India After come TATA also come FORD,SUZUKI.
  • 26. DEMAND AND SUPPLY ANALYSIS
  • 28. Shifts in the demand Curve Price of Toyota cars Increase in demand Decrease in demand Demand curve, D 2 Demand curve, D 1 Demand curve, D 3 0 Quantity of Toyota motors
  • 29. supply Curve SUPPLY CURVE Quantity of toyota motors
  • 30. Shifts in the supply Curve prices 8L 5 8 10 quantity
  • 31.
  • 32. ELASTICITY AND APPLICATION
  • 33. Elasticity of Demand The Price Elasticity of Demand % change in quantity damanded % change in prices The price elasticity of demand is the relation 1. D and i s t o be El ast i c.(p>1) em between percentage 2. D and i s t o be em change in quantity I nel ast i c(p<1) demanded of the goods 3. D and i s t o be per f ect l y em and percentage change El ast i c in price goods (p=i nf i ni t y) 4. D and i s t o be per f ect l y em I nel ast i c (p=0)
  • 34. The price elasticity of supply % change in quantity supplied The pr i ce % change in prices el ast i ci t y of suppl y i s t he 1. Supply is to be Elastic.(p>1) r el at i on bet w een 2. Supply is to be Inelastic(p<1) per cent age 3. Supply is to be perfectly Elastic (p=infinity) change i n 4. Supply is to be perfectly Inelastic quant i t y (p=0) suppl i ed of t he 5. Unit Elastic Supply(p=1) goods and per cent age change i n pr i ce goods
  • 35. PRICE ELASTICITY year Toyota Quantity TR %change % change in Elasticity Description LIVA in price quantity price 2007 6lakhs 6 36 L 0 0 0 0 2008 5.5lakhs 8 44 L 8 25 3.1 Elastic 2009 5lakhs 9 45 L 9 11 1.2 Elastic 2010 4.80lakhs 9.5 45.6 L 4 5.25 .76 Inelastic 2011 4.5lakhs 10 45 L 7 5 .70 Inelastic
  • 36. CONSUMER SURPLUS AND PRODUCER SURPLUS
  • 37. CONSUMER SURPLUS When any person or organization order it in bulk quantity, they get benefits on price such like as 15% discount on price. So these consumers get benefits from company and this is consumer’s surplus EXAMLPE:- Any doctor give a order of car than any dealer give discount of 10% and extra 10,000 Rs so there will be a consumer’s surplus.
  • 38. PRODUCER SURPLUS Consumers are ready to pay more price due to some of feature and On extreme product and organization sale product at higher price and consumer Will willingness to pay for PRODUCER SURPLUS buying that product Here point B will be producer surplus EXAMLPE:- TOYOTA sale CAMRY car to its consumers and the cost of car is 20 lakhs. The consumers pay for it 24 lakhs for purchase car than 4 lakhs is producers surplus.
  • 39. COST STRUCTURE & PRICING
  • 40. Cost structure Fixed Costs Variable Costs: Salary Petrol and diesel expenses, Electric expenses, Advertisement expenses, Stationary and various
  • 41. Factors affecting Pricing OF TOYOTA Internal Factors: Internal Cost Structure Marketing Strategy External Factors: Market conditions Competitors pricing Increase in various costs Prices of various materials Duties and taxes and many factors