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The History of SEO
The document outlines the history of search engine optimization (SEO) and search engines, detailing significant events from the creation of early search engines to the introduction of complex algorithms by Google. Key developments include the launch of Google, the impact of various updates like Panda and Penguin, and the evolution of SEO practices and strategies over the decades. It highlights how SEO has transitioned from human-edited directories to algorithm-driven ranking systems, with a focus on the importance of content quality and link-building techniques.
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The History of SEO
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- 5. They have comea long way. THEY HAVE COME A LONG WAY– – – – –
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- 13. THE YEAR IS1994 AND THESE GUYS ARE REALLY BIG.
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- 15. MEANWHILE, SOMEWHERE IN WASHINGTON, BRIAN PINKERTON CREATESTHE FIRST CRAWLER TO INDEX ENTIRE PAGES.
- 16. MEANWHILE, SOMEWHERE IN WASHINGTON, BRIAN PINKERTON CREATESTHE FIRST CRAWLER TO INDEX ENTIRE PAGES. IT GENERATES A LIST OF THE TOP 25 WEBSITES.
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- 23. DANNY SULLIVAN LAUNCHES SEARCH ENGINE WATCHTO DISCUSS ALL THINGS SEARCH.
- 24. DANNY SULLIVAN LAUNCHES SEARCH ENGINE WATCHTO DISCUSS ALL THINGS SEARCH. He’s kind of a big deal in search …
- 25. They have comea long way. THIS WAS SEARCH ENGINE WATCH IN 1997.
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- 28. Googlelaunchesand usesPageRank torank websitesmoreaccurately. PageRank looksat incoming links for a webpage to help determine where it should rank.
- 29. GOOGLE’S PAGERANK IS KNOWNAS “LINK JUICE” AND STARTS A LONG ROMANCE BETWEEN SEO LINKS. SEO LINKS
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- 31. DANNY SULLIVAN LAUNCHES THE FIRSTCONFERENCE JUST FOR SEARCH.
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- 33. In 1999 it paysto be awesome at meta tags. TOPICSCOVEREDINCLUDE: 1.DesigningSearchEngine FriendlySites–Tipsforthose whobuildsitestomakethem moresearchenginefriendlyand totapintotrafficnaturally. 2.MetaTags–Differentexperts explaintheirstrategiestowriting metatags. 3.DoorwayPages–Learnthe prosandconstocreating contentpreciselyoptimised forsearchengines.
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- 38. GOOGLE’S PAGERANK TOOLBAR HELPSSEOS FIGURE OUT THE BEST PAGES TO GET LINKS FROM. SEO LINKS
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- 41. GOOGLE BOMBING IS A THING. Uselinks to make a page rank for unrelated searches.
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- 45. BobMassalaunchedthe first“PRAdNetwork” tobrokertextlinkad dealsbetweenpotential buyersandsellers.But Google didn’t like thisand penalised SearchKing GoogleSmackDown
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- 49. PATRICK GAVIN LAUNCHES TEXT-LINK-ADS GIVING USERSAN EASY METHOD TO BUY SELL LINKS.
- 50. GOOGLE’S FLORIDA UPDATE PENALISES TACTICS POPULAR INTHE LATE 90S LIKE KEYWORD STUFFING AND OVER OPTIMISATION OF ANCHOR TEXT. Florida
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- 52. RAND FISHKIN LAUNCHES SEOMOZ ANDQUICKLY TURNS IT INTO ONE OF THE INDUSTRY AUTHORITIES ON ALL THINGS SEARCH.
- 53. AARON WALL RELEASES THEFIRST PDF VERSION OF SEOBOOK, ONE OF THE BEST KNOWN BOOKS ON THE SUBJECT OF SEARCH.
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- 56. SETH GODIN WRITES A POPULARBLOG POST ON WHY SEO IS AN UNRELIABLE TRAFFIC SOURCE. The Problem with Search Engine Optimisation http://bit.ly/1bnqOz
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- 59. SEOsuseitforPageRank sculptingtofunnelPageRank toimportantpages. LINK #1 LINK#1 LINK #2 LINK #2 LINK #3 LINK #3 LJ=1 LJ=1.5 LJ=2 LJ=0 LJ=3 LJ=1.5LinkJuice= 3 STANDARD LINKING LinkJuice= 3 USING NOFOLLOW nofollow
- 60. SEOsuseitforPageRank sculptingtofunnelPageRank toimportantpages. LINK #1 LINK#1 LINK #2 LINK #2 LINK #3 LINK #3 LJ=1 LJ=1.5 LJ=2 LJ=0 LJ=3 LJ=1.5LinkJuice= 3 STANDARD LINKING LinkJuice= 3 USING NOFOLLOW nofollow Google put a stop to this in 2008 when they announce nofollowing a link no longer passes more juice through remaining links.
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- 62. IT’S RUMORED THAT GOOGLEIS RELEASING AN AGING FILTER, MAKING IT DIFFICULT TO RANK NEW SITES. THIS IS OFTEN REFERRED TO AS THE “SANDBOX EFFECT”.
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- 65. IN 2006 GOOGLE ANNOUNCES THATBMW IS BANNED FOR USING A TACTIC CALLED CLOAKING.
- 66. IN 2006 GOOGLE ANNOUNCES THATBMW IS BANNED FOR USING A TACTIC CALLED CLOAKING. Cloaking shows users and search engines different content.
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- 73. GOOGLE CAFFEINE UPDATE MEANS GOOGLECAN INDEX THE WEB MORE OFTEN AND PROVIDE FRESHER RESULTS.
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- 77. MEANWHILE … EricSchmidt, GoogleChairman The internetis fast becoming a “cesspool” where false information thrives. Brands are how you sort out the cesspool. http://bit.ly/LOqsE0
- 78. GOOGLE VINCE IS A MAJOR UPDATETHAT MANY SEOS FEEL FAVOUR BRANDS.
- 79. GOOGLE VINCE IS A MAJOR UPDATETHAT MANY SEOS FEEL FAVOUR BRANDS. Vince ... Get it?
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- 84. IN AN INTERVIEWWITH DANNY SULLIVAN, BOTH GOOGLE BING CONFIRM TWITTER FACEBOOK INFLUENCE SEO. SEO SOCIAL
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- 86. IN 2011, THENEW YORK TIMES PRINTS A STORY OUTING JCPENNEYS LINK BUILDING TACTICS, WHICH THEY REFER TO AS “BLACK-HAT”.
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- 90. GooglelaunchesPanda. Itsaimistopreventsites withlowqualitycontentfrom acquiringtop-tierrankings. Google Panda forces SEOsto put more focus on the quality of content they were publishing.
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- 94. GOOGLE RELEASES PENGUIN TOPUNISH WEBSITES THAT ARE BUILDING LOW QUALITY LINKS.
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