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THE
HIST RY
OF SEO
Searchenginesused
tobeeditedby humans.
Searchenginesused
tobeeditedby humans.
Not spiders.
They have come a long way.
THEY
HAVE
COME
A LONG
WAY– – – – –
Images
Videos
Results from Google+
“Astudyofthesearchengine
resultpages(samplesize:
10k)revealedonly15%had
nonews,nolocal,novideo,
noimage,noknowledge
graph,nopaidinclusion,no
authorship.”
Source@dr_pete:Beyond10BlueLinks
Thefuturerole
ofanSEO
isgoingtobe
alotmorecomplex.
Let’slook back
onwhat’shappened
overthepast
twodecades.2000
1994
2014
2010
1994
2000
2014
2010
THE YEAR IS 1994
AND THESE GUYS
ARE REALLY BIG.
MEANWHILE,
SOMEWHERE
IN WASHINGTON.
Washington
MEANWHILE,
SOMEWHERE
IN WASHINGTON,
BRIAN PINKERTON
CREATES THE FIRST
CRAWLER TO INDEX
ENTIRE PAGES.
MEANWHILE,
SOMEWHERE
IN WASHINGTON,
BRIAN PINKERTON
CREATES THE FIRST
CRAWLER TO INDEX
ENTIRE PAGES.
IT GENERATES A LIST
OF THE TOP 25
WEBSITES.
IT’S CALLED
WEBCRAWLER
AND LOOKS
LIKE THIS.
FAST
FORWARD
THREE YEARS.
1997
2000
1994
2014
2010
Exciteiskindof
abigdealinthe
90s.Itlaunchesin
1993andpurchases
Webcrawlerin1996,
buteventuallystops
gatheringitsown
listingsin2001.
Launchedin1994,
Lycosisoneofthe
earliestcrawler-based
searchengines.
By1997 ithas
indexedover60
milliondocuments.It
eventuallyoutsources
itssearchresultsto
AllTheWeb.
Yahooisstillpowered
byhumans,with
crawler-basedresults
frompartnersonly
showingifnohuman-
poweredresultsexist.
DANNY SULLIVAN
LAUNCHES
SEARCH ENGINE
WATCH TO
DISCUSS ALL
THINGS SEARCH.
DANNY SULLIVAN
LAUNCHES
SEARCH ENGINE
WATCH TO
DISCUSS ALL
THINGS SEARCH.
He’s kind of
a big deal in
search …
They have come a long way.
THIS
WAS
SEARCH
ENGINE
WATCH
IN 1997.
1998
2000
1994
2014
2010
Googlelaunchesand
usesPageRank torank
websitesmoreaccurately.
Googlelaunchesand
usesPageRank torank
websitesmoreaccurately.
PageRank looks at
incoming links for
a webpage to help
determine where
it should rank.
GOOGLE’S PAGERANK IS
KNOWN AS “LINK JUICE”
AND STARTS A LONG
ROMANCE BETWEEN SEO 
LINKS.
SEO LINKS
1999
2000
1994
2014
2010
DANNY SULLIVAN
LAUNCHES THE
FIRST CONFERENCE
JUST FOR SEARCH.
TOPICSCOVEREDINCLUDE:
1.DesigningSearchEngine
FriendlySites–Tipsforthose
whobuildsitestomakethem
moresearchenginefriendlyand
tapintotrafficnaturally.
2.MetaTags–Differentexperts
explaintheirstrategiestowriting
metatags.
3.DoorwayPages–Learnthe
prosandconstocreating
contentpreciselyoptimised
forsearchengines.
In 1999 it
pays to be
awesome at
meta tags.
TOPICSCOVEREDINCLUDE:
1.DesigningSearchEngine
FriendlySites–Tipsforthose
whobuildsitestomakethem
moresearchenginefriendlyand
totapintotrafficnaturally.
2.MetaTags–Differentexperts
explaintheirstrategiestowriting
metatags.
3.DoorwayPages–Learnthe
prosandconstocreating
contentpreciselyoptimised
forsearchengines.
In1999,SEOsstillhave
problemswithsearchengine
updates.Altavistarelaunches
itswebsiteandchangesits
algorithm.Lot’sofsitesdisappear.
ItbecameknownasBlack
Monday.
2000
1994
2014
2010
Googlelaunches
PaidLinksAdWords
asCPMmodel.
Googlealsoreleases
aPageRanktoolbar
soSEOscannow
recordtheirPageRank.
GOOGLE’S PAGERANK
TOOLBAR HELPS SEOS
FIGURE OUT THE BEST
PAGES TO GET LINKS
FROM.
SEO LINKS
2002
2000
1994
2014
2010
GOOGLE
BOMBING
IS A
THING.
GOOGLE
BOMBING
IS A
THING. Use links
to make
a page rank
for unrelated
searches.
Itmakesitalltheway
totheBBCNews.
BobMassalaunchesthe
first“PRAdNetwork”
tobrokertextlinkad
dealsbetweenpotential
buyersandsellers.
BobMassalaunchesthe
first“PRAdNetwork”
tobrokertextlinkad
dealsbetweenpotential
buyersandsellers.But Google
doesn’t like
this and
penalises
SearchKing.
BobMassalaunchedthe
first“PRAdNetwork”
tobrokertextlinkad
dealsbetweenpotential
buyersandsellers.But Google
didn’t like
this and
penalised
SearchKing
GoogleSmackDown
2003
2000
1994
2014
2010
GOOGLE
GETS INTO
CONTEXTUAL
ADVERTISING
WITH ADSENSE.
ManySEOstakeadvantage
ofAdSensebydeveloping
MFA(MadeforAdSense
sites).
PATRICK GAVIN
LAUNCHES
TEXT-LINK-ADS
GIVING USERS AN
EASY METHOD TO
BUY  SELL LINKS.
GOOGLE’S
FLORIDA UPDATE
PENALISES
TACTICS POPULAR
IN THE LATE 90S
LIKE KEYWORD
STUFFING
AND OVER
OPTIMISATION OF
ANCHOR TEXT.
Florida
2004
2000
1994
2014
2010
RAND FISHKIN
LAUNCHES SEOMOZ
AND QUICKLY
TURNS IT INTO ONE
OF THE INDUSTRY
AUTHORITIES
ON ALL THINGS
SEARCH.
AARON WALL
RELEASES THE FIRST
PDF VERSION OF
SEOBOOK, ONE OF
THE BEST KNOWN
BOOKS ON THE
SUBJECT OF SEARCH.
Spamisstillanissue
withcompanieslike
TrafficPowerbannedfor
tacticssuchasJavaScript
mouseoverredirectsand
doorwaypages.
Spamisstillanissue
withthecompany
TrafficPowerbannedfor
tacticssuchasJavascript
mouseoverredirectsand
doorwaypages.
GoogleSmackDown
SETH GODIN
WRITES
A POPULAR BLOG
POST ON WHY SEO
IS AN UNRELIABLE
TRAFFIC SOURCE.
The Problem with
Search Engine
Optimisation
http://bit.ly/1bnqOz
2005
2000
1994
2014
2010
In2005,Google
releasesthe
nofollowtagto
combatblogspam
whichissupported
bybothMSNand
Yahoo.
Blog
comment
spam
SEOsuseitforPageRank
sculptingtofunnelPageRank
toimportantpages.
LINK #1 LINK #1
LINK #2 LINK #2
LINK #3 LINK #3
LJ=1 LJ=1.5
LJ=2 LJ=0
LJ=3 LJ=1.5LinkJuice= 3
STANDARD LINKING
LinkJuice= 3
USING NOFOLLOW
nofollow
SEOsuseitforPageRank
sculptingtofunnelPageRank
toimportantpages.
LINK #1 LINK #1
LINK #2 LINK #2
LINK #3 LINK #3
LJ=1 LJ=1.5
LJ=2 LJ=0
LJ=3 LJ=1.5LinkJuice= 3
STANDARD LINKING
LinkJuice= 3
USING NOFOLLOW
nofollow
Google put a stop
to this in 2008 when
they announce
nofollowing a link
no longer passes
more juice through
remaining links.
Googlelaunches
GoogleAnalytics,
givingSEOsan
easywaytoanalyze
andtrackthe
performance
oftheircampaigns.
IT’S RUMORED THAT
GOOGLE IS RELEASING
AN AGING FILTER,
MAKING IT DIFFICULT TO
RANK NEW SITES. THIS IS
OFTEN REFERRED TO AS
THE “SANDBOX EFFECT”.
Shoemoneywrites
oneofthefirst
“SEOisDead”posts.
Thiswastobecome
apopulartopicafter
eachGoogleupdate.
SEO is Dead
http://bit.ly/QGmJy2
2006
2000
1994
2014
2010
IN 2006 GOOGLE
ANNOUNCES
THAT BMW IS
BANNED FOR USING
A TACTIC CALLED
CLOAKING.
IN 2006 GOOGLE
ANNOUNCES
THAT BMW IS
BANNED FOR USING
A TACTIC CALLED
CLOAKING.
Cloaking shows
users and search
engines different
content.
Whatasearch
enginesees
Whatausersees
XMLSitemapslaunchandare
supportedbyallofthemajor
searchengines.
2008
2000
1994
2014
2010
GoogleSuggestlaunches.
ThisgivesSEOsanothertool
tohelpwithkeywordresearch.
2009
2000
1994
2014
2010
In2009,socialnetworks
arehelpingtoprovide
real-timeresultsforusers.
Googlewantstomake
sureitsindexcanprovide
fresherresults.
GOOGLE CAFFEINE
UPDATE MEANS
GOOGLE CAN
INDEX THE WEB
MORE OFTEN AND
PROVIDE FRESHER
RESULTS.
Googlelaunchesreal-time
search includingTwitterresults.
Itendsin2011whenGoogle’sdeal
withTwitterexpired.
MEANWHILE …
MEANWHILE …
EricSchmidt,
GoogleChairman
The internet is fast
becoming a “cesspool”
where false information
thrives. Brands are
how you sort out the
cesspool.
http://bit.ly/LOqsE0
GOOGLE
VINCE IS
A MAJOR
UPDATE THAT
MANY SEOS
FEEL FAVOUR
BRANDS.
GOOGLE
VINCE IS
A MAJOR
UPDATE THAT
MANY SEOS
FEEL FAVOUR
BRANDS.
Vince ...
Get it?
2010
2000
1994
2014
In2010,theNewYorkTimes
printsastoryaboutDecorEyes,
acompanywhousesbad
serviceasawaytocapture
highqualitylinksfromuser
complaintwebsitesandhelp
improveitssearchengine
rankings.
Itdoesn’tendwell.Google
penalisesthesiteandthesite
ownergetsarrested.
Itdoesn’tendwellwithGoogle
penalisingthesiteandtheowner
gettingarrested.
GoogleSmackDown
IN AN INTERVIEW WITH
DANNY SULLIVAN, BOTH
GOOGLE  BING CONFIRM
TWITTER  FACEBOOK
INFLUENCE SEO.
SEO SOCIAL
2011
2000
1994
2014
2010
IN 2011, THE NEW YORK
TIMES PRINTS A STORY
OUTING JCPENNEYS
LINK BUILDING TACTICS,
WHICH THEY REFER TO
AS “BLACK-HAT”.
GooglepenalisesJCPenney.
Thepenaltyonlylastsforthree
months.
GooglepenalisesJCPenney.The
penaltyonlylastsfor3months.
GoogleSmackDown
GooglelaunchesPanda.
Itsaimistopreventsites
withlowqualitycontentfrom
acquiringtop-tierrankings.
GooglelaunchesPanda.
Itsaimistopreventsites
withlowqualitycontentfrom
acquiringtop-tierrankings.
Google Panda forces
SEOs to put more
focus on the quality
of content they were
publishing.
AspartofGoogle’slaunch
forGoogle+,itstarts
encryptingkeyworddata.
SEOsnowseeahigh%
oftheirorganictrafficfrom
“(notprovided)”.
AccordingtoClickConsult’s
counter,trafficfrom“(notprovided)”
hasgrownalotsinceitslaunch.
2012
2000
1994
2014
2010
GOOGLE RELEASES
PENGUIN TO PUNISH
WEBSITES THAT
ARE BUILDING LOW
QUALITY LINKS.
Link-buildingtacticslikearticle
spinning,blognetworksand
directoriesareallinthefiringline.
Googlereleasesadisavowtool
tohelpwebsitesrecoverfrom
penaltiesduetobadlinks.
2013
2000
1994
2014
2010
SEOMozrebrandsto
Mozandbecomesan
inboundmarketing
company.
SEOMozrebrandsto
Mozandbecomesan
inboundmarketing
company.
Inbound
marketing,
what is that?
InboundMarketing
Makemarketingpeoplelove.
Bypublishingtherightcontentin
therightplaceattherighttime,
yourmarketingbecomesrelevant
andhelpfultoyourcustomers,not
interruptive.Nowthat’smarketing
peoplecanlove.
Findoutmore:
http://bit.ly/13d7uxS
WantExpertSEOAdvice
WithYourCoffee?
Getfivedaysoftipsdelivered
toyourinboxfromtopSEO
experts.Eachtipcanberead
andimplementedduring
asinglecoffeebreak.
CLICKHERE

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