Toyota and Honda research survey through questionnaire and then comparison

1. HONDA MOTOR CORPORATION
&
TOYOTA MOTOR CORPORATION

4. • Japanese public multinational
corporation
• Headquartered in Tokyo, Minato,
Japan
• Primarily known as a manufacturer
of automobiles and motorcycles
• Founded by Soichiro Honda.
• 5th largest automobile manufacturers
in world and 2nd in Japan
• Company was established on
September 24, 1948.
• Takeo Fukui is the CEO of a company.

5. • TMC, a multinational automaker
• World's largest automobile
manufacturer by production in 2010
• Headquartered in Toyota City, Aichi,
Japan
• Founded by Kiichiro Toyoda on August
28, 1937
• Over 30 million sold, the Corolla is one
of the most popular and best selling
cars in the world
• Received its first Japanese Quality
Control Award at the start of the
1980s

6.  Always targeted:
 upper class groups
 upper middle class
 middle class
 Have been very successful in maintaining its target
market and providing with the products of their needs.

7. Young adults
Elite class
Economy class
Upper middle class
Upper class

10.  Through Questionnaire
 Filled By different age groups,
gender and Employee Positions
 SPSS Tool was used

11. 5%
35%
25%
20%
13%
2%
10 to 19
20 to 29
30 to 39
40 to 49
50 to 59
60 and up

12. 85%
15%
Male
Female

13. 37%
18%
20%
25%
Student
Self Employed
Government Employeed
Private Sector Employeed

14. 15%
60%
25% Neutral
Agree
Strongly
Agree

15. 2%
20%
68%
10%
Disagree
Neutral
Agree
Strongly
Agree

16. • Nearly in comparison
with each other
• Honda has a little high
brand image as compared
to Toyota
• May be due to high prices
of Honda vehicles and
spare parts

17. 19%
31%
22%
28%
Strongly
Disagree
Disagree
Neutral
Agree

18. 5%
5%
60%
30%
Disagree
Neutral
Agree
Strongly
Agree

19. • Prices of Honda vehicles are high
according to respondents
• Over 90% are satisfied with prices of
Toyota
• Toyota should maintain this price range by
maintaining quality
• Honda should lower their prices by targeting
customers related to lower segments

20. 5%
27%
28%
40%
Strongly
Agree
Disagree
Neutral
Agree

21. 5%
28%
57%
10%
Disagree
Neutral
Agree
Strongly
Agree

22. • High prices of spare parts
• 30-40% high priced than Toyota
• Not easily available everywhere
• Lower their costs of spare parts by producing
at larger scale
• Improve distribution channels

23. 22%
42%
28%
8%
Disagree
Neutral
Agree
Strongly
Agree

24. 15%
45%
28%
12%
Disagree
Neutral
Agree
Strongly
Agree

26. 15%
30%
30%
20%
5%
SD
D
N
A
SA

27. 10%
25%
37%
28% D
N
A
SA

28. • Unavailability of these in every place
• Easily available
• High market in Pakistan
• Lower their costs of spare parts by producing
at larger scale
• Improve distribution channels

29. 12%
50%
38% N
A
SA

30. 5%
12%
68%
15%
D
N
A
SA

31. 2%
28%
30%
37%
3%
SD
D
N
A
SA

32. 40%
45%
15%
N
A
SA

33. • Improving engines
• Introducing Hybrid engines

34. 2%
28%
45%
25% SD
D
N
A

35. 25%
40%
25%
10%
D
N
A
SA

36. • High prices of spare parts
• High maintenance costs
• Low market as compared to Toyota
• High market
• Low maintenance costs
• Durability of vehicles
• Over come the problem of high costs
of maintenance and spare parts

37. 30%
20%15%
30%
5%
SD
D
N
A
SA

38. 28%
35%
37% N
A
SA

39. • Low market as compared to competitors
• Durability of cars
• Reconditioning of vehicles
• Target lower segments by introducing
economic and fuel efficient cars

40. 15%
32%
35%
18%
D
N
A
SA

41. 7%
33%
45%
15%
D
N
A
SA

42.  Promotions by introducing promotion campaigns like
free oil changes, care centers etc.
 Company’s workshops where availability of genuine
spare parts is easy and low priced.
 Improve and apply all the promotion strategies as
mentioned to increase market share more and to
gain customer loyalty.