The document provides information on Toyota's history and key vehicle models. It discusses the founding of Toyota by Sakichi Toyoda and Kiichiro Toyoda in the 1920s. Toyota initially started as a loom manufacturing company before establishing an automobile department. Key vehicles discussed include the Toyota Innova MPV, Corolla compact car, and Prius hybrid vehicle. The Prius was the world's first mass-produced hybrid car. The document also analyzes potential market entry strategies for Toyota in countries like Australia, Malaysia, and Indonesia.

1. GROUP NO -4
MARKETING TEAM MEMBERS
 VIVEK RANE
 CHITRANG SURVE
 MARKETING EXECUTIVE
 BUSINESS DEVELOPMENT
EXECUTIVE
12/12/2014 1

2. 12/12/2014 2

3. 12/12/2014 3

4. FOUNDERS OF TOYOTA
 Sakichi toyoda(1867-1930)
Automatic loom
o Kiichiro toyoda(1894-1952)
Used chain conveyor
Into the assembly line
o Eiji toyoda (1913)
Implementation of jidoko
12/12/2014 4

5. Toyota headquarters
 Toyota headquartes in Toyota
-Shi (Toyota city), Japan.
In 1982, the Toyota Motor
Company and Toyota motor
Sales merged into one company
,toyota motor corporation.
12/12/2014 5

6. HISTORY FROM BEGINNING
o Began as a textile company in 1926
 (toyoda automatic loom works)
In 1933 an automobile department was established
within toyoda automatic loom works.
In 1937 toyota Motor Co. was established as an
independent company.
12/12/2014 6

7. SUV CAR :TOYOTA innova
12/12/2014 7

8. 12/12/2014 8

9. 12/12/2014 9

10. 12/12/2014 10

11. 12/12/2014 11

12. 12/12/2014 12

13. INTRODUCTION
 The Toyota Innova is a compact MPVmanufactured by Toyota.
It is produced in Indonesia under supervision by Toyotai astra
motors since 2004. As with Toyota Kijang, which it replaced,
the Innova is produced and first marketed in 2004 in
Indonesia. The Innova is part of Toyota's IMV program
together with the Hilux Vigo pickup truck and the Fortuner
SUV. Its official name in Indonesia is Toyota Kijang Innova,
while for other countries it is Innova.
 The Innova is also sold in india replacing the Toyota Qualis),
Malaysia (replacing the Toyota Unser), in philipines the
Toyota Revo),in Taiwan (replacing the Toyota Zace surf),
Vietnam (replacing Toyota Zace).
12/12/2014 13

14. 12/12/2014 14

15. 12/12/2014 15

16. 12/12/2014 16

17. COMPACT CAR : TOYOTA COROLLA
12/12/2014 17

18. 12/12/2014 18

19. HISTORY AND INTRODUCTION
 The Toyota Corolla is a line of The subcompact and
compact cars manufactured by Toyota. Introduced in
1966.
 Over 20 million sold worldwide
 Over 10 million sold in the US
12/12/2014 19

20.  “Corolla is one of the world’s best little sedans and a
clear BEST BUY. It’s not the cheapest sub-compact
around, but resale values are high, and Toyota’s
reliability record is unsurpassed.”
 . In 1997, the Corolla became the best selling nameplate
in the world, surpassing the Volkswagen Beetle. Toyota
reached the milestone of 40 million Corollas sold over
eleven generations in July 2013. The series has
undergone several major redesigns.
12/12/2014 20

21. Specifications of corolla
 Engine
 1.8 litre 4 cylinder engine
 Front wheel drive with tyre pressure monotoring system
 CVT transmission for smooth acceleration.
o Safety
 4 wheel ABS brakes with traction and stability control.
 Driver and passenger head and knee airbags.
 Star safety system designed to enhance traction, braking and
more.
12/12/2014 21

22. TOYOTA HYBRID CAR
PRIUS
12/12/2014 22

23. INTRODUCTION
 Prius is a Latin word meaning "before". According to Toyota, the name was
chosen because the Prius was launched before environmental awareness
became a mainstream social issue.
 In February 2011, Toyota asked the public to decide on what the most
proper plural form of Prius should be, with choices including Prien, Prii,
Prium, Prius, or Priuses. The company said it would "use the most popular
choice in its advertising" and on February 20 announced that "Prii" was the
most popular choice, and the new official plural designation.
 Beginning in September 2011, Toyota USA began using the following names
to differentiate the original Prius from some newer members of the Prius
family: the standard Prius became the Prius Liftback, the Prius V (known as
the Prius α in Japan, and Prius + in Europe), the Prius Plug-in Hybrid, and
the Prius c (called Toyota Aqua in Japan).
12/12/2014 23

24. HISTORY
 The Toyota Prius is a full hybrid electric mid-size hatchback, formerly
a compact sedan developed and manufactured by Toyota. The EPA and California
Air Resources Board (CARB) rate the Prius as among the cleanest vehicles sold in
the globaly based on smog forming emissions.[
 The Prius first went on sale in Japan in 1997, and was available at all four Toyota
Japan dealerships, making it the first mass-produced hybrid vehicle. It was
subsequently introduced worldwide in 2000. The Prius is sold in almost 80
countries and regions, with its largest markets being those of Japan and the United
States.Global cumulative Prius sales reached the milestone 1 million vehicle mark
in May 2008, 2 million in September 2010, and passed the 3 million mark in June
2013. Cumulative sales of 1 million Prii were achieved in the U.S. by early April
2011, and Japan reached the 1 million mark in August 2011.
 In 2011, Toyota expanded the Prius family to include the Prius v, an extended
hatchback wagon, and the Prius c, a subcompact hatchback. The production
version of the Prius was released in 2012. The Prius family reached global
cumulative sales of 3.8 million units by June 2013, representing 71.7% of Toyota
hybrid sales of 5.3 million and Toyota units sold worldwide since 1997.
12/12/2014 24

25. Specification of prius
 Parallel hybrid
 Electric motor starts the car
 Power Split Device
 Series hybrid
 Only Available in a Continuously Variable Transmission
(CVT)
12/12/2014 25

26. Engine
 Featuring nickel-metal hydride battery.
 (Emissions 90% cleaner than current average)
 Operates in electric-mode only
 44 hp/274 volt
 41 mpg city/45 mpg highway
 Actual: 43 mpg city / 52 mpg highway
 City fuel efficiency decreases in winter when temps are below
freezing; closer to 35 mpg in city; highway stays the same
 45 mpg city/48 mpg highway
 650 miles per tank of gasoline
 IMA technology; 1.3 L VVT-I 4-cylinder engine
 8 year battery life
12/12/2014 26

27. AWARDS AND CERTIFICATES
 The Prius is the world's first hybrid car in mass production. More than
3.500 Prius have been sold in Europe from launch to August 2002 and
100.000 world wide.
 2001: Automotive Engineering International "Best Engineered Car of
2001 Award"
 2000: International Engine of the Year Award "Best Eco-Friendly
Engine"
 1999: International Engine of the Year Award "Best Eco-Friendly
Engine" "Best 1.4 ? 1.8 l Engine", "Global 500 Award for Environmental
Commitment" 12/12/2014 27

28. 12/12/2014 28

29. SELECTED COUNTRIES
 AUSTRALIA
MALAYSIA
INDONESIA
12/12/2014 29

30. Country selection criteria FACTORS Australia MALAYSIA Indonesia
DEMAND Demand for
MPV`s Car nearly
50% .
B
The commercial
vehicle category, and
MPV`S vehicle
demand in malaysia
, is 57%.
A
Indonesia is a
market where the
larger vehicles
such as MPV’s are
hugely preferred,
and these are also
the most selling
vehicles in the
country.
Demand for
MPV`s vehicles is
48%
C
12/12/2014 30

31. POLTICAL
STABILITY
ECONOMICAL
STABILITY
Australia has the
lowest risk of
political
instability in the
Asia Pacific
region and
fourth lowest
risk in the world.
Developed
economy .
5.3% in 2013
A
A
Malaysia is
poltically stable
B
Malaysia it is one
of the most
economic
developed nations
in Southeast Asia.
4.3 % in 2013.
B
Indonesia is not
politically stable
country .
C
Indonesia’s economy
is on the rise.
Indonesia is
developing economy
country.
3.2% in 2013
C
Infrastructure Australia is is
developed country .
A
Malaysia is most
developed country
in southeast asia.
B
Indonesia is
underdevloped
country.
C 12/12/2014 31

32. POPULATION 23,698,511 Till 30th
november 2014.
C
30,073,353 30TH
July 2014 .
B
253,324,629 till
30th november
2014.
A
Trade and policies Free trade
A
Free trade
B
Indonesia don’t
have free trade
policy.
C
Competitive
evironment
In australia honda
is even more
competitive for
range of mpv cars.
B
In malaysia toyota
emerges big market
but slowly some
companies entering
in malaysia but till
now toyota stands in
better positions .
A
After toyota
,honda is very
competitive in
indonesia for mpv
cars .
C
12/12/2014 32

33. GDP IN US $ 67,468.07 USD
(2013)
A
10,513.71 USD
(2013)
B
3,475.25 USD
(2013)
C
12/12/2014 33

34. ENTRY STRATEGY
12/12/2014 34

35. 12/12/2014 35

36. 12/12/2014 36

37. Distribution Strategy
 Toyota`s strategy is being available in different places like
that is accessible for every customers.
 It has many variants to choose from.
 There are no problems in maintainance and repairs.
 And prices are reasonable.
12/12/2014 37

38. 12/12/2014 38

39. Market Segmentation
 Toyota`s segmentation and target market is guided by its
philosophy ‘right car in right place’.
 It has segmented all the countries across the globe as the
market.
 All of toyota`s vehicles speak to a different consumer
segmentation.
 Based on ,gender ,life cycle stages ,needs/desires etc.
 Toyota uses a psycographic and behavioral approach to a
segmenting the market.
12/12/2014 39

40.  Targeted consumers .
 Innova :
 Targets a more sophisticated , “classy” consumer ,individuals interested in
style , luxury ,comfort,status etc
• Corolla :
 Targets the individuals who needs sedan and prestigeous car
 The prius :
 targets on conscious consumers who place an importance on the
environment.
 Targets individuals who wants to save at the gas pumps .
 Targets individuals that care about safety , family, qualities .
12/12/2014 40

41. Promotions strategy
 Toyota uses promotions strategy like:
• Show room
• Advertisements
• Free drive plan
• Special offer and exhibitons ,
• After sales service,
• Tv programmes
• Websites (http://www.toyota –global.com/)
• as a means of promotion strategy.
12/12/2014 41

42. Exhibitions
12/12/2014 42

43. After sale service
12/12/2014 43

44. Test or free drives
12/12/2014 44

45. Special offers
12/12/2014 45

46.  Toyota company contributed to public realtions (PR) in
following manner :
It contributed to tsunami.
Toyota kirloskars signs MOU with bangalore university
for promotions of japanese language.
Toyota observes earth day by supporting local schools.
12/12/2014 46

47. Marketing strategies
 Toyota`s marketing efforts in global market have focused on
emphasizing the postive experiences of ownership and vehicle
quality .
 The ownership experiences has been targeted in slogans such
as “you asked for it! You got it”(1975-1979), “oh what a
feeling !(1979- september1985 in U,S ). “who could ask for
anything more ?”(sep 1985-1989). “lets go places”(2012-
present).
12/12/2014 47

48.  Toyota navigate much of the marketing strategy incorporate processing
new mixed media marketing like.
 Televisions.
 Social media :
however advertising through social media like facebook is an interactive
way to increase brand awareness among consumers.
 Email:
The majority of consumers email user fall under 20 and 40years age.
 Direct mail:
Direct mail interestingly enough , transcends the age demographic,with
youngers consumers.
12/12/2014 48

49. Pricing strategy
 Toyota cars are priced differently in different in different
countries.
 Car cost remains same across the globe but taxes
,insurance ,and others costs differ in different countries.
12/12/2014 49

50.  Value Pricing:
 Toyota sets price accordance with customer perceptions
about the value of the product/service.
 Examples include status products/exclusive products
12/12/2014 50

51. Cost-based Pricing (Cost-Plus)
COVER COST
1. Duty : INR1300000.00
2. Import Processing Charge INR65000.00
3. Wine Equalisation Tax: INR0.00-
4. Luxury Car Tax: INR0.00-
5. GST: INR136509.00
6. Total import duty & taxes due : INR203610.13
7. Shipping costs: INR50.00
8. Insurance costs: INR40.00
9. Mark-up
 Targeted return for shareholders
 Costs + profit = Sales price
INR1503700.13 + 150370 = 1645070 INR
(10% profit margin)
12/12/2014 51

52. Technology uses in production
 Toyota production system(TPS)
 The production system developed by
toyota motor corporation to provide
best quality,
 Lowest cost, and shortest lead time
through the elimination of waste
12/12/2014 52

53.  Jidoko :
 Automation with a human touch means that when problem
occurs , the equipment stops immediately , preventing
defective products from being produced. .
12/12/2014 53

54. 12/12/2014 54

55. 12/12/2014 55

56. AWARDS & RECOGNITION
 DEMING APPLICATION PRICE 1965
 JAPAN QUALITY CONTROL AWARD 1970
12/12/2014 56

57. 12/12/2014 57