Toyota Motor Corporation is a Japanese automaker founded in 1937. It focuses on lean manufacturing, continuous improvement, and customer satisfaction. Toyota is the world's largest automaker, known for hybrid vehicles like the Prius. It uses integrated manufacturing and a variety of marketing strategies to sell diverse products globally through dealerships and retailers. While highly successful overall, Toyota's affordable Tata Nano model in India struggled due to issues like high costs, limited features, and lack of status.
Toyota marketing campaign ( marketing course training )Mohie Ismail
the document shows the detailed plan for marketing campaign for corolla in Egyptian market (developed as a practical training for the Marketing course in MBA )
the competitive advantage was the fuel consumption
the document contains the steps for developing the marketing plan with details and also contains sample for the selected IMC Tools
segmentation
Targeting
positioning
marketing mix
4 ps
place product price promotion
budgeting
market share
this was an implementation for marketing course
Toyota marketing campaign ( marketing course training )Mohie Ismail
the document shows the detailed plan for marketing campaign for corolla in Egyptian market (developed as a practical training for the Marketing course in MBA )
the competitive advantage was the fuel consumption
the document contains the steps for developing the marketing plan with details and also contains sample for the selected IMC Tools
segmentation
Targeting
positioning
marketing mix
4 ps
place product price promotion
budgeting
market share
this was an implementation for marketing course
Audi Marketing Segmentation PresentationPavan Goswami
Please Leave You Valuable Comments.
This Presentation is About Marketing and Branding of an Automotive Company. We Choose Audi for this Presentation.
Topics Are - Market Segmentation
Geographic Segmentation
Demographic Segmentation
Psycho-graphic Segmentation
Market Targeting
Market Positioning
Marketing, Pricing and Distribution of Datsun GoNeelutpal Saha
Marketing for latest vehicle Datsun Go launched by Nissan. The ppt contains various means of distribution and promotional strategies which can be used by Nissan
In detail about Toyota, Kirloskar, and Toyota Kirloskar motors private limited. In detail about these companies
List of products which they produced as TKM
origin of DATSUN in short, its famous cars, especially DATSUN GO & its features, Nissan swot analsis, J.I.T, kaizen continuous quality improvement in Nissan production.
Audi Marketing Segmentation PresentationPavan Goswami
Please Leave You Valuable Comments.
This Presentation is About Marketing and Branding of an Automotive Company. We Choose Audi for this Presentation.
Topics Are - Market Segmentation
Geographic Segmentation
Demographic Segmentation
Psycho-graphic Segmentation
Market Targeting
Market Positioning
Marketing, Pricing and Distribution of Datsun GoNeelutpal Saha
Marketing for latest vehicle Datsun Go launched by Nissan. The ppt contains various means of distribution and promotional strategies which can be used by Nissan
In detail about Toyota, Kirloskar, and Toyota Kirloskar motors private limited. In detail about these companies
List of products which they produced as TKM
origin of DATSUN in short, its famous cars, especially DATSUN GO & its features, Nissan swot analsis, J.I.T, kaizen continuous quality improvement in Nissan production.
This slide cover how the nano concepts are emerged. All marketing strategies are covered in this slide. 1 lakh costing car and its feature are analysed in this slide.
Tata nano-mba-542 nano in bangladesh nana business Abdullah Al Masud
launched in 2008, Abdul Matlub Ahmad, the chairman of the Nitol Niloy Group, Tata Motors Ltd's manufacturing partner in Bangladesh, had ordered four of them from the first series.
Now, he's back with a business proposal, which might revive Nano's future prospects.
This is a ppt. on Indian Automobile Industry by Nithish Krishnan, who is an Automobile Expert/Advisor in cartoq.com... From this ppt., you will be able to know the history, current situation, entry of foreign brands, informations about the internationally acclaimed FIAT multijet engine which is being called as "The National Engine of India" & about SIAM (Society of Indian Auto Manufacturers). Also, it contains more info about Maruti Suzuki, Hyundai Motors & Tata Motors...
How Renault India achieved the success in Indian Market with help of its super stunning SUV model Duster is mainly shown in to this presentation.
the 3F strategy of renault Duster, success factors of Duster, Launch strategy of Duster has been explained in it.
The Company renault thrived for the success from their first model (Fluence) launched in India in May 2011. but eventually by understanding Indian Market and Customer's want they finally came up with the SUV 5 seater model 'Duster' and company got a massive success with it.
the whole journey of how the company how it survived in the market and got a huge success like abroad in India too like a phoenix bird does, is explained here.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
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Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
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It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
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Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
3. Toyota Motor Corporation is a Japanese
multinational automotive manufacturer
headquartered in Toyota city, Japan
The company was founded by Kiichiro Toyoda in
1937, as a spinoff from his father's company Toyota
Industries to create automobiles
4. Lean manufacturing and
continuous
improvement.
Unique Marketing
strategies.
Proper Market
Segmentation.
Customer Satisfaction is
top priority.
Integrated
manufacturing units
5. Toyota Motor Corporation (TMC) is a widely
recognized car manufacturer in Malaysia and
around the world. Currently, Toyota is the top
carmaker in the world, beating their closest rivals,
General Motors in both production numbers and
sales
1. Demographic Segmentation
2. Psychographic Segmentation
6. The company has a keen focus on developing a clean
energy car.
In 1997, Toyota launched the Prius ,the first mass
produced hybrid car, for $19,995.
Prius hit showrooms in 2002, dealers had already
received 10,000 orders.
The Prius family totaled global cumulative sales of 6.1
million units in January 2017, representing 61% of the 10
million hybrids sold worldwide by Toyota since 1997.
7. Product Customization –Provides a whole range of
customization options.
Fuel Efficient – Produces fuel efficient machines.
Design and Quality –Aims at producing eye catching design
and best quality products.
Safety, Reliability and Durability – Fulfills all the mentioned
criteria's.
Product Mix – This element of the marketing mix identifies
organizational outputs for the target customers. The following
are the product lines in Toyota’s product mix:
Toyota automobiles
Lexus automobiles
Welcab series
Marine products
Spare parts and accessories
Engines
8. The company aims at lean manufacturing and
continuous improvement. It has well equipped
plants which can make large number of vehicles
simultaneously to increase the pace of
production.
The company follows a Value based pricing
strategy which focuses on market competitors
and conditions
9. The main target is to provide access of products at
places where targeted customers can easily access
it.
Chains of dealership and retailers are main
distribution channels across the globe.
The company has integrated its manufacturing line
into single giant network to cater the needs of local
markets and distribute it through its channels.
10. In India, the company works in a joint venture
with Kirloskar Group.
Toyota Kirloskar Motor is a subsidiary of Toyota
Motor Corporation of Japan (with Kirloskar
Group as a minority owner), for the sales and
distribution of Toyota cars in India. It is currently
the 4th largest car maker in India
11.
12. Customer satisfaction is main priority of the
company. There were many times when they
called back certain vehicles due to minor
problems in them.
To satisfy the needs of each segment of
customers, the company manufactures a whole
lot of different products ranging from luxury
segment, SUV’s, MPV’s, Vans and pickup trucks.
13. Following are main
channels of product
promotions –
TV ads, newspapers,
social media, websites
etc.
Personal sell through
dealerships.
Individual customer
interactions
14. United States – Let’s go places!
Japan – Fun to drive, again
Indonesia – Let’s go beyond
Malaysia – All about that drive
Singapore – Always better
Philippines – Moving forward
Thailand – Mobility of happiness
Bangladesh – The amazing
India – Quality revolution
16. The Tata Nano was introduced at the 9th auto expo
by Tata Motors in New Delhi, India on Jan. 10,2008.
Car delivery to customers started in July,2009.
Tata Nano is made for medium class family , it is
small, affordable and stylish cars.
The car itself is expected to boost the Indian
economy as well as the Indian car market expanded
by 65%, according to rating agency CRISIL
17. 2010 :- business standard motoring Indian car of
the year
2010 :- Bloomberg UTV-auto car of the year
2010:- Edison awards, first place in the
transportation category
2010:- Good design awards
2014:- India's most hatchback car according to
The brand trust report 2014
18.
19. Strengths
Brand name(TATA)
Low cost
Fuel efficient
OPPORTUNITES
Large market for selling
Awareness in the market
First car in low range
can hit in global market
WEAKNESS
Low power
Not a status symbol
limited features
THREATS
Company rival
Not sure to hit in rural and
semi-urban areas
20. Positioning
The target customers for Tata Nano were lower and middle income people,
who aspires to upgrade to 4 wheelers from 2 wheelers
Tata motor’s tried to focus on the price factor developed “Price Positioning
Strategy” for Nano.
Tata Nano tried to position itself as the most affordable car in the world
The former chairman Mr. Ratan Tata has envisioned Nano to become a
People’s car
Doesn’t have enough space
Auto Rickshaw and cab drivers are looking Nano as an alternative.
Can’t take rough roads
21. Not suited at all to be used in
hilly terrains
There were incidents of car
engine catching fire and
excess of heating
Engine used to make a lot of
noise and people even started
comparing it with an auto
Interiors were dull with
insufficient leg space
The entire body of Nano was
very light and would get
spoilt even if slightly bumped
22.
23. It was promised and also publicized as to be the
1lakh rupee car of the Indian market.
When it came for selling it costed around Rs, 25
thousand more
24. Instead of becoming the Smart car of the Indian
Market, it became the “The Cheapest Car”.
Car is regarded as a status symbol for the
customer.
The USP of the Tata Nano “The car for every
Indian” ideally worked against it