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TOYOTA Presented by: Prannoy K.K Nandakumar MBA 2010-12 Aloysius Institute of Management & Information Technology
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WORLD WIDE OPERATIONS ,[object Object]
Toyota operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
TOYOTA & ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object]
Toyota Production System Key Main Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does Toyota do it? ,[object Object],[object Object],[object Object]
GENERIC STRATEGIES ,[object Object],[object Object]
SWOT Analysis Strengths: Weaknesses: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities: Threats: ,[object Object],[object Object],[object Object],[object Object]
PEST  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BCG Matrix  STARS ? Cash Cow Dogs
Toyota in Australia ,[object Object],[object Object],[object Object]
Toyota in china ,[object Object],[object Object],[object Object],[object Object]
Customization in Europe ,[object Object],[object Object]
Europe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOYOTA - INDIA ,[object Object],[object Object],[object Object]
Vision and Mission ,[object Object],[object Object],[object Object]
Core Values ,[object Object],[object Object],[object Object],[object Object]
PRODUCT LIFE CYCLE TKM  IS IN BETWEEN THE GROWTH AND MATURITY STAGE . Toyota decided to replace Qualis because of two reasons.  Qualis was a major success among the tour operator segment but was not popular at the individual/home segment.  Second reason was the increased competition from Chevrolet  Tavera  which was perceived to be a more refined upmarket SUV. Toyota also wanted to bring in the latest products in the Indian market.  Qualis was only a test product.  Further, Toyota wanted to appeal to the individual/home users rather than the commercial segment.
DISTRIBUTION NETWORK Penetration
Four key components for Toyota   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LOGO ,[object Object]
Pricing Strategy ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],l
-Promotion – INNOVA" All you desire "
CSR Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Globalization  ,[object Object],[object Object],[object Object],[object Object],[object Object]
2010 Global Vision ,[object Object],[object Object],[object Object],[object Object]
Global Vision 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Early Globalization Efforts: ,[object Object],[object Object],[object Object]
Globalization Efforts: ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
Promote Key Initiatives Globally ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Quality ,[object Object],[object Object],[object Object],[object Object],[object Object]
Standardization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Toyota's Global Operations and Strategies

  • 1. TOYOTA Presented by: Prannoy K.K Nandakumar MBA 2010-12 Aloysius Institute of Management & Information Technology
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. BCG Matrix STARS ? Cash Cow Dogs
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. PRODUCT LIFE CYCLE TKM IS IN BETWEEN THE GROWTH AND MATURITY STAGE . Toyota decided to replace Qualis because of two reasons. Qualis was a major success among the tour operator segment but was not popular at the individual/home segment. Second reason was the increased competition from Chevrolet Tavera which was perceived to be a more refined upmarket SUV. Toyota also wanted to bring in the latest products in the Indian market. Qualis was only a test product. Further, Toyota wanted to appeal to the individual/home users rather than the commercial segment.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. -Promotion – INNOVA" All you desire "
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.  
  • 37.
  • 38.
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  • 43.
  • 44.
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  • 49.