Toyota's Global Operations and Strategies

TOYOTA Presented by: Prannoy K.K Nandakumar MBA 2010-12 Aloysius Institute of Management & Information Technology

INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

WORLD WIDE OPERATIONS ,[object Object]

Toyota operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

TOYOTA & ENVIRONMENT ,[object Object],[object Object],[object Object],[object Object]

Toyota Production System Key Main Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How does Toyota do it? ,[object Object],[object Object],[object Object]

GENERIC STRATEGIES ,[object Object],[object Object]

SWOT Analysis Strengths: Weaknesses: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities: Threats: ,[object Object],[object Object],[object Object],[object Object]

PEST ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BCG Matrix STARS ? Cash Cow Dogs

Toyota in Australia ,[object Object],[object Object],[object Object]

Toyota in china ,[object Object],[object Object],[object Object],[object Object]

Customization in Europe ,[object Object],[object Object]

Europe ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOYOTA - INDIA ,[object Object],[object Object],[object Object]

Vision and Mission ,[object Object],[object Object],[object Object]

Core Values ,[object Object],[object Object],[object Object],[object Object]

PRODUCT LIFE CYCLE TKM IS IN BETWEEN THE GROWTH AND MATURITY STAGE . Toyota decided to replace Qualis because of two reasons. Qualis was a major success among the tour operator segment but was not popular at the individual/home segment. Second reason was the increased competition from Chevrolet Tavera which was perceived to be a more refined upmarket SUV. Toyota also wanted to bring in the latest products in the Indian market. Qualis was only a test product. Further, Toyota wanted to appeal to the individual/home users rather than the commercial segment.

DISTRIBUTION NETWORK Penetration

Four key components for Toyota ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pricing Strategy ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object]

Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],l

-Promotion – INNOVA" All you desire "

CSR Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Globalization ,[object Object],[object Object],[object Object],[object Object],[object Object]

2010 Global Vision ,[object Object],[object Object],[object Object],[object Object]

Global Vision 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object]

Early Globalization Efforts: ,[object Object],[object Object],[object Object]

Globalization Efforts: ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Promote Key Initiatives Globally ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK ,[object Object],[object Object],[object Object],[object Object]

Quality ,[object Object],[object Object],[object Object],[object Object],[object Object]

Standardization ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Toyota's Global Operations and Strategies

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Toyota's Global Operations and Strategies