Toyota Motors is a major automotive manufacturer headquartered in Toyota City, Japan. It produces around 5.5 million vehicles per year across 56 manufacturing plants on 6 continents and has annual sales of $120 billion. Toyota has a long history dating back to its founding in 1937 and is now the third largest automaker in the world, employing over 325,000 people. The document provides an overview of Toyota's business segments, sales by region, strategies for technology and cost reduction, product lines including electric and robotic technologies, and a SWOT analysis.

1. TOYOTA MOTARS
Presented By:
Dhanya Kumara T N
Govind

2.  Introduction of Toyota motors
 History of Toyota auto industry
 Founder & CEO
 Toyota business segment
 Toyota total sales by region
 Toyota’s strategy
 Worldwide Presence
 Product line and Robotic
 SWOT analysis
Contents

3. Vision
 Toyota seeks to create a more prosperous
society through automotive manufacturing
by involving all stakeholders.
 Delight our customers through innovative
products, by utilising advanced
technologies and services.

4. Mission
 Practice ethics and transparency in all our
business operations.
 Lead the Toyota global operations for the
emerging mass market.

5. Introduction On Toyota Motors
 Toyota is 3rd largest automotive manufacturer
 Toyota Motor Corporation is headquartered in Toyota City,
Aichi
 Toyota has annual sales of $120 Billion
 Produces ~5.5 million vehicles per year
 From 56 manufacturing plants across
6 continents
 Employs ~ 325,905 (as of March 31, 2013)
Headquarter of Toyota City, Aichi-Japan

6. History of Toyota auto Industry
 Established in August 28, 1937 out of Sakichi Toyota’s
weaving machine company
 Launched first car (SA Model) in 1947
 “Toyota Production System” formed in 1950 based on just
in time principal
 First global expansion in 1959 at Brazil
 In 1972, cumulative production >10M units

7. Founder & CEO
Founder: kiichiro toyoda
CEO : Akio toyoda MD: Hiroshi nakagawa

8. Business segments
 Automotive
 Design, manufacture and sales of passenger cars,
recreational vehicles, SUVs and related parts
 Financial services
 Provisions of loans to car buyers and car deales
 Others
 Industrial vehicles (forklifts, etc.)

9. Toyota Total Sales By Region

10. Toyota’s Strategy
 Increase competitive strength through advanced
technology
 Environmental technology
 fuel consumption, emission, recoverability
 Hybrid vehicles and next generation fuel cells
 Cost-reduction efforts
 discontinuation, integration of older models
 Increased emphasis on financial services and
information communication system

11. Worldwide Presence
 Geographic region Total sales
 Japan 8,152,884
 North America 8,771,495
 Europe 3,346,013
 Asia 1,969,957
 Others 1,707,742

12. Product line
• Electric technology- Toyota pirus, Auris,
 Highlander and Camry
• Plug- in hybrids
• all electric vehicles- RAV4
• Cars- 70 different models
• SUV’S
• Luxury type vehicle

13. Robotics
 In 2004, Toyota showcased its trumpet-playing robot.
 developing multitask robots
destined for elderly care,
manufacturing, and entertainment.
 Example of Toyota's involvement
in robotics for the elderly is the
Brain Machine interface

14. SWOT
Analysis

15. Strengths
 Dedication to R&D
 High market share
 High durability
 Easy availability of spare parts
 Comfortable ride
 High good will
 Good resale value
 Low fuel consumption

16. Weaknesses
 Over dependency on Japan & U.S.
Market..
 Risk that R&D outlays will not generate
new competitive advantages.
 Poor organisational structure
 The body of the car is too heavy.
 The rims and tyres of the car are not
impressive.

17. Opportunities
 Expanding HEV line in U.S. – gain more
market share
 Demand growth in China and India
 Modifying designs that are proven for other
countries
 Consolidation through acquisition –
European foothold
 Develop new variety and style

18. Threats
 Supply chain costs tied to oil (materials,
production and shipping)
 Foreign exchange fluctuations
 Growth of competitor.

19. QUESTIONS...….????