Toyota's mission is to create prosperity through automotive manufacturing while achieving long-term, stable growth harmonized with the environment and communities. Toyota Motor Corporation originated in Japan in 1933 and is now the 14th largest company by revenue and largest vehicle manufacturer. In India, Toyota entered in 1997 through a joint venture and has two manufacturing plants, targeting middle-aged consumers interested in safety, quality, and comfort through attractive showrooms, advertisements, and special offers.

1. MARKETING MANAGEMENT
TOYOTA
ANDRIL JERISH

2. MISSIONAND VISION
MISSION:
Toyota seeks to create a more
prosperous society through automotive
manufacturing
VISION:
Aims to achieve long-term, stable
growth in harmony with environment, the
global economy, the local communities it
serve and its stakeholders

3. TOYOTAMOTOR CORPORATION
 Country of orgin : JAPAN
 1933: production started
 1959: global expansion ( brazil)
 2014: 14TH largest company in revenue
 2012 – till now: largest manufacture
(production) in the world

4. TOYOTAIN INDIA
 5th largest car maker in india after Maruti
Suzuki, Hyundai, Tata and mahindra
 Entered india in 1997
 Joint venture between Toyota motor
corporation and kirloskar group
 Having 2 manufacturing plant in karnataka
 Started second plant due to the demand
 Invested 898crore to increase production
capacity nearly 50%

5. MANUFACTURNG PLANT IN
INDIA

7. TARGETS FOCUSED:
Cars:
 Price segment depends upon place
 Middle aged consumer: target individuals care
about
- safety,family,quality,security
 Consumers interest
- stye, luxury, comfort
TRUCKS:
-Professional uses

9. WORLD WIDE:

12. PROMOTION
 Attractive showroom
 Advertisement
 Free test drive
 Special offer and exhibition
 Tv programe
 Conducting rally

15. SUCCESSFULFACTORS:

17. THANK YOU