Toyota aims to lead in mobility and enrich lives around the world through safe and responsible transportation. Its mission is to attract customers with high-quality products and services and the most satisfying ownership experience. Toyota uses various marketing strategies like penetration pricing and distribution through producers, wholesalers, dealers and consumers. It competes with top brands and follows a kanban system and roadmap that includes new vehicle designs and a modular architecture to share parts globally.

1. By
S.Tarakananda Reddy
TOYOTA CARS
Travelling
sector

2. Contents
 SWOT Analysis
 Target market
 Marketing strategies
 USP of Toyota
 Distributive channels and competitive analysis
 Rules and Responsibilities
 Road map

3.  VISION:
Toyota will lead the way to the feature of mobility , enriching the lives around the world with safest and most
responsible ways of moving people.
 MISSION:
"To attract and attain customers with high-valued products and services and
the most satisfying ownership experience in America”.
NAME NEW CURRENT
Fujio Cho Chairman Chairman
Katsuaki Watanabe Vice chairman President
Kazuo Okamoto Vice chairman Vice chairman
Akio Toyoda President Executive vice president
MANGEMENTTEAM

4. SWOTAnalysis
• Superior productivity and efficiency of Toyota
• Production systemSTRENGTH
• Recalls caused quite severe financial Impact .
• Weak presence in Europe and emerging markets.WEAKNESS
• Growing demand from major emerging markets, Kanban
system .
• Demand for fuel efficient compact vehicles.
OPPURTUNITIES
• Intensifying competition from major competitors, Weakning
demand
• . Natural disasters could disrupt JIT method.
THREATS

5. KanbanSystem(visualanalysis)
 Toyota motors mainly follow this Kanban forces and
many other companies are following the same strategies.
 This Kanban process is well known for Toyota motors.
 This product alerts the company about the quality, JIT
and the production rate of the company.
 Many of the start up companies are inspired from the
kanban system.

6. Different brands of
Toyota
DIFFERENT BRANDS OF TOYOTA
 Toyota
 Hino
 Lexus
 Ranz
 Daihatsu

7. RelationshipswithCustomers
 It encompasses not only product quality but also marketing quality and
management quality.
 These three qualities have unique way of preference.

8. Targetmarket
 These different models aim to capture different levels of income of customers.
 One of the segments that Toyota aims to attract is the middle to high income
earning group.
Marketingstrategies
 Penetration pricing is to Marketing strategy maximize sales and to attain widespread market share within the
market a company is competing in.

9. USPof Toyota
 Safety
 Resale value
 Maintenance
 Technology
 Affordability

10. Toyota company hierarchy
Global hierarchy.
Geographic divisions
Product based divisions
Market-oriented pricing
Toyota uses combination of following pricing strategies
Product based divisions
It comes under divisional organizational structure

11. DistributionChannels
Distributionchannels
1.Producer to consumer
1.Producer to wholesaler to consumer
1.Producer to wholesaler to dealer to consumer
• There are three ways of distribution channels

12. Competitiveanalysis
 Toyota is a major global vehicle brand.
 It competes with top brands such as:

13. RolesandResponsibilities
 I have followed all the instructions as per the rule book. In this presentation I have collected
information from
 I furnished the information to the best of my knowledge in presentation by collecting from following:
- Kanban system
- Various models of Toyota
- Hybrid system
- Objective, mission and vision

14. Roadmap
 Toyota is working on a MQB( Modularer Querbaukasten or
modular transversal toolkit).
 The structure is called “Toyota new Global Architecture” build
on common parts.
 They are planning to design a New Innova and Fortuner.
 Redesign of Toyota 86 reportedly called GR86 arrives in 2021.