Toyota was established in 1937 in Japan and is now a leading global automaker. Its vision is to be the most respected automotive company through delivering high-quality products and focusing on environmental sustainability. Toyota produces over 200 million vehicles annually and employs over 300,000 people worldwide through its manufacturing companies in 28 countries. It has research and design bases in 9 other countries and sells vehicles under brands such as Toyota, Lexus, Daihatsu, and Hino in over 170 markets globally. Toyota's success is attributed not just to its Toyota Production System but to its broader set of principles called the "Toyota Way".