Toyota was established in 1937 in Japan and is now a leading global automaker. Its vision is to be the most respected automotive company through delivering high-quality products and focusing on environmental sustainability. Toyota produces over 200 million vehicles annually and employs over 300,000 people worldwide through its manufacturing companies in 28 countries. It has research and design bases in 9 other countries and sells vehicles under brands such as Toyota, Lexus, Daihatsu, and Hino in over 170 markets globally. Toyota's success is attributed not just to its Toyota Production System but to its broader set of principles called the "Toyota Way".

1. TOYOTA
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Wasim Khalil
Globalization Challenges

2. Vision & Mission
 Vision is to be the most respected and successful
enterprise, delighting customers with a wide range of
products and solutions in the automobile industry with the
best people and the best technology.
 Mission of Toyota is to provide safe & sound journey.
Toyota is developing various new technologies from the
perspective of energy saving and diversifying energy
sources. Environment has been first and most important
issue in priorities of Toyota and working toward creating a
prosperous society and clean world.
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3. About Toyota
 It was established in 1937 in Japan
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Risaburo Toyoda

4. It is leading auto manufacturer and the
eighth largest company in the world.
Toyota vehicles have found their way to
over 170 countries
 It production more than 200 million
vehicles in 2014
 Toyota Motor Corporation’s annual
revenue was $213 billion
 It employed 338,875 people. 1-4
TOYOTA’S BACKGROUND

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Toyota has 53 manufacturing companies in
28 countries and regions outside Japan

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Design , Research & Development bases in 9
locations outside Japan

7. Different Brands Include Toyota, Lexus,
Daihatsu and Hino
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8. Toyota was ranked as the world's
most valuable car brand in 2014
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9.  Probably the most important message
Liker wishes to convey is that it is not
simply the Toyota Production System
(TPS) that accounts for Toyota’s success
but something bigger called the Toyota
Way.
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WHY TOYOTA ARE
SUCCESSFUL ?

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TPS

11. The 14 principles for “Toyota
Way”:
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12. SWOT ANALYSIS
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13. TOYOTA’S STRATEGY IN INTERNATIONAL
MARKETS
 Taking advantage of the opportunities of a global
market, Toyota has adopted a global strategy, but
considering the characteristics of markets in which it
acted. ‘think global, act local’
 TOYOTA Set up design labs in Europe and USA for a
better understanding of local influences and
preferences of current and potential clients, showing
care for their needs .(YARIS)
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14. TOYOTA’S STRATEGY IN INTERNATIONAL
MARKETS
 KAIZEN strategy : It means „continuous
improvement” .
 TOYOTA products with high quality, and innovating
automotive technologies (develop hybrid systems)
 TOYOTA global strategies are considering entering the
international growing market, stable, slowly and
surely.(EU)
 Toyota took advantage of opportunities offered by
emerging countries with growing economies, lower
wage costs and more flexible markets (BRIC).
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15. Aiming for Global Quality
Assurance
 Toyota established many manufactories in in
line with a policy of "producing vehicles where
the demand exists“.
 It is no important were Toyota cars are made
but all car must have same level of quality .by
spread Toyota’s manufacturing philosophy “the
Toyota Way” to all of Toyota manufactories and
locations.
 Also Toyota work on strategy to make all
location self-reliant by decreasing the support
comes from Japan to let each of the overseas
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16. Thank you
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