Toyota is a Japanese automaker that began as a textile company in 1926. It established an automobile department in 1933 and became Toyota Motor Corporation in 1937. Toyota produces a variety of passenger vehicles and commercial trucks. It is known for innovations like hybrid electric vehicles and its Toyota Production System. Toyota has a global presence with manufacturing in over 26 countries. It focuses on high quality, fuel efficiency, and environmental sustainability.

2. ABIDA ANJUM ABDUL SHAKIL
Md. Shakwat Hossain NAZMUS SALEKIN
JUBYER ALAM

3. Summary, Organization Profile, History
Market Segmentation Target Market
Pricing Strategy, SWOT Analysis, Major Competitor
Mission & Vision Market Segmentation
Promotion, Sales Advertising,
Top 5 Reason to Buy a Toyota, Recommendation, Conclusion
Video

5. World First Car Model

6. Develop First Car

7. Car for Different use

8. Old Different Designee

9. Advanced Designee

10. Hybrid Car

11. World First Accident
The First Fatal Car Accident In 1886, but the first fatal
car accident is generally recognized as the death of the
scientist Mary Ward in 1869

13. Summary
• Toyota is a Japanese
Multinational automobile
company
• headquartered in Aichi,
Japan.
• 9th largest company
• by revenue and 2nd
largest automobile
manufacturer.
• Toyota is the market
leader in electric hybrid
cars. In 2003,
• Began as a textile
company in 1926
• In 1933 an automobile
department was
established
• In 1937 Toyota Motor
Co. was established

14. Founders of Toyota
• Sakichi Toyoda(1867-1930)
 Automatic Loom
• Kiichiro Toyoda (1894- 1952)
 Used chain conveyor
 into the Assembly line
• Eiji Toyoda (1913)
• Implementation of Jidoka and JIT.

15. History From the Very Beginning ......
Began as a textile company in
1926
 (Toyoda Automatic Loom
Works)
 In 1933 an automobile
department was established
within Toyoda Automatic Loom
Works.
 In 1937 Toyota Motor Co. was
established as an independent
company.

16. Launching First Car!
Launched first car in 1947
Toyota Production System
formed in 1950 based on
 Just-In-Time principle.

17. Innovations
 In 2002, entry in the Formula 1 circuit.
 In addition to manufacturing automobiles,
Toyota provides financial
services through its division
Toyota Financial Services and
 also creates robots.

18.  Toyota headquarters in
Toyota -Shi (Toyota
City) , Japan.
 In 1982, the Toyota
Motor Company and
Toyota Motor Sales
merged into one
company, the Toyota
Motor Corporation.

19. World Best Selling Car
• Although The Model T has subsequently been
credited with 16.5 million units sold, reaching 21
million. The Beetle remained the bestselling vehicle
until the late 1990s, when it was itself overtaken by
the Toyota Corolla.

22. Presented By:
ABDUL SHAKIL

23. The Mission and Vision Statements:
VISION of TOYOTA:
 Through improvements of conventional technology,
 It’s develop eco-cars which will help us become a low carbon
society.
MISSION of TOYOTA
 Development of key technologies.
 Provide world-class safety to protect the lives of
customers.
 Provide optimization of energy to local communities.
 promoting product development with the ultimate goal of
“completely eliminating traffic casualties”.

24. Toyota provides their customers with both tangible and intangible
products ranging from cars to warranties.
A product of high quality is usually self-marketed, and this is what makes
Toyota vehicles so desirable.
They have nineteen car models.
which are further broken down into different categories
• Passenger – comprising of small, medium size, and large
vehicles. Aurion, Yaris, Camry, Tarago, Corolla and Rukus
• SUVs & 4WD– Kluger, Rav4, Parado and Landcruiser
200
• Hybrid – Prius and Camry
• Commercial – HiAce, Coaster, Landcruiser 70 and HiLux.

25. Marketing Promotion

26. Toyota has a diverse set of products. This element of the marketing mix identifies
organizational outputs for the target customers. The following are the product lines
in Toyota’s product mix:
Toyota automobiles
1. Lexus automobiles
2. Welcab series
3. Marine products
4. Spare parts and accessories
5. Engines
Toyota automobiles are the most popular in this product mix. Lexus automobiles are
luxury products from the company. On the other hand, the Welcab series are Toyota
automobiles modified for the elderly and people with disabilities. The company also
manufactures yachts, engines, and spare parts and accessories for automobiles
and marine products. This part of the marketing mix shows that Toyota reaches a
wider market and reduces market-based risks through a diverse product mix.
Toyota’s Products (Product Mix)

27. Place/Distribution in Toyota’s Marketing Mix
• Dealerships are toyota’s main places for distributing its
products. This element of the marketing mix
determines the venues where customers can access
the firm’s products. The following are the main places
in toyota’s distribution strategy:
• Dealerships
• Retailers
• Toyota dealerships are where most sales transactions
occur. However, some retailers like auto supply stores
also sell the company’s products, such as spare parts
and accessories. This part of the marketing mix shows
that toyota relies heavily on dealerships to sell its
products to the target market.

28. Toyota’s Promotion (Promotional Mix)
• Toyota’s Promotion (Promotional Mix)
• Toyota’s promotion strategy covers all the tactics of marketing communications. This
element of the marketing mix pertains to how the firm communicates with the target
market. Toyota uses the following promotion activities, arranged according to significance:
1. Personal selling
2. Advertising
3. Public relations
4. Sales promotion
5. Direct selling
• Toyota uses personal selling through dealerships’ sales personnel, The company also
uses advertising on various media, such as TV, newspapers, and websites.
• In addition, the firm promotes its products through public relations, such as the Toyota
TogetherGreen program that supports environmental initiatives, and the Meal Per Hour
program that donates food to Food Bank.
• These public relations activities create a positive brand image for Toyota.
• On the other hand, infrequent sales promotion is used through special deals.
• Also, the company sometimes uses direct selling for corporate clients. This part of
Toyota’s marketing mix indicates that the company has a comprehensive strategy for
promoting its business and products.

29. Advertising
• Print and media advertising is
one of the core elements of
Toyota marketing strategy. The
company uses newspapers,
magazines, TV and radio ads,
as well as, billboards and
posters to reach its target
customer segment. As it is
illustrated in Figure 7 below, in
the US alone the volume of
advertising spending of the
company reached USD 2.09
billion in 2014 and the largest
proportion of this amount, USD
959 million was spent to
produce and broadcast TV
ads.

30. Presented By:
ABIDA ANJUM

31. Target Market

32. Market Segmentation

33. Presented By:
Md. Shakwat Hossain

34. • Market-oriented pricing
• Value-based pricing
• Put On The Customers
And Markets While
Setting Prices
• Different pricing
strategy depending on
the location and quality
of the cars
• Thinks about the
competitors and sets
price to win over the
competitors

35. SWOT Analysis
• High brand value
• Higher reputation in the
global market
• Strong demand
• Considered as the
leader in case of green
car development
• Low reputation in the
emerging market
• High number of recalls
from the buyers

36. • Can acquire newer firms
in the emerging markets
to become successful
• Based on different needs
and demands, can
customize products Line
• Proper strategies can lead
to become leader in every
market segment
• Coping with the changing
environment
• The possibility of high fuel
costs
• Threats from competitors
• Misread of the customers
• Losing of market share
• Customer switching
• Higher operating costs
• Lower quality

38. Toyota Models vs Competitors: Explore New Model Comparisons Online

39. Presented By:
NAZMUS SALAKEN

40. Recommendation
• Business level strategy :
– Develop fuel efficient, compact vehicles for emerging markets.
– Focus on technology and innovation of hybrid vehicle as future.
– Develop fuel efficient, compact vehicles for emerging markets.
•
• Functional level strategy:
– Operation strategy : Focus on product quality control,
continuous learning and improvement on manufacturing
systems for efficiency.
• Marketing strategy: Reinforce Toyota brand image to
restore reputation and build brand loyalty to increase value
of Toyota

41. Where is Toyota Today?
 Second Largest automaker, but most profitable
 51 manufacturing companies in 26 countries
 Produce a vehicle every 6 seconds
 Brands: Toyota, Lexus, Scion
 Business partners with Daihatsu and Hino
 automotive business accounted for 90% of
 revenues
 Other 10%: housing, marine, GAZOO,
 telecommunications, ITS, Biotechnology and
 A forestation
 Success attributed to Toyota Production System

42. VIDEO