Here is a list of Top 10 Things to Analyse your website or app using the free Google Analytics Tool. These are things that can be analysed on a monthly basis to understand who is coming to your website, what are they doing there and what is driving them to come to the website or transact with you. Google Analytics a powerful yet free tool which can help grow your digital marketing strategy.

1. Top 10 things to analyse via Google Analytics
10th Mar 2015

2. Basic Terminologies to know before we begin

3. Basic Terms to know
Sessions Users PageViews
Pages/Session
Session
Duration
Bounce Rate
New Sessions
Goals &
Conversions
Campaigns

4. Basic Terms to know
Sessions—A session is the period of time a user is actively engaged with your website, app, etc., within a date
range. All usage data (Screenviews, Events, Ecommerce, etc.) is associated with a session.
Users—Users who have had at least one session within the selected date range. Includes both new and returning
users.
Pageviews—Pageviews means the total number of pages viewed. Repeated views of a single page are counted.
Pages/Session—Pages/session (Average Page Depth) is the average number of pages viewed during a session.
Repeated views of a single page are counted.
Avg. Session Duration—The average length of a session.
Bounce Rate—Bounce rate is the percentage of single-page visits (i.e., visits in which the person left your site from
the entrance page without interacting with the page).
New Sessions—An estimate of the percentage of first-time visits.
Goals—Goals let you measure how often users take or complete specific actions on your website.
Conversions—Conversions are the number of times goals have been completed on your website.
Campaigns—Campaigns (also known as custom campaigns) allow you to add parameters to any URL from your
website to collect more information about your referral traffic.

5. The Google Analytics Dashboard – What to focus

6. Key Tabs which we will focus on
Who (Countries, Broswers, Device)
Where did they come from
What did they do on the site
What leads / revenue did we get

7. Audience Tab

8. Sub Tabs

9. Location Data 1

10. Location Data with comparative date range

11. Location Data with comparative date range

12. Location Data with comparative date range

13. New Vs Returning Visitors 2

14. Mobile Conversions & its % 3

15. Acquisition Tab

16. Source / Medium 4

17. SEO Landing Pages – where is the organic traffic coming to 5

18. UTM Parameters & Campaign Data

19. Campaign Data 6

20. Behaviour Tab

21. Using Advanced Filters

22. Traffic via Pages – with Filters 7

23. Traffic via Pages – with Filters

24. Traffic via Pages – with Filters

25. Page wise Speed Data 8

26. Conversions Tab

27. Location Data

28. Reverse goal path to understand how the user behaves 9

29. Product Performance Data 10

30. Product Performance Data

31. Dashboard

32. Custom Dashboards can be quite useful to give a crisp summary

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