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22 Languages - a multi lingual marketing platform in India

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A platform that helps brands create and amplify content in 22 official Indian languages.

Creating a strong multilingual strategy isn’t about simply translating your existing messaging into a number of different languages. As internet connectivity and availability of affordable smartphones in tier and tier 3 towns increase, many brands will witness a shift in their target markets. Speaking to these growing audiences involves a deep understanding of their interests, lifestyles and culture.

22 Languages helps brands gear up for this changing market, right from the strategy, campaign ideation, communication to monitoring the campaign. 22 Languages will work with brands to identify their biggest target market, understand the consumers within it and identify the languages to speak to them in. Be it for their social media, video content, performance ads or even websites and mobile applications.

Published in: Marketing
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22 Languages - a multi lingual marketing platform in India

  1. 1. 5/09/2018
  2. 2. Marketing in languages crucial to reach diverse markets A platform that helps brands create and amplify content in 22 official Indian languages. Network of language writers tor each the next billion in their own language. Create ads, website content, social media posts, apps and blogs in local languages. Perfect to reach consumers that have hitherto not been addressed.
  3. 3. 3ROI Driven Digital Marketing Why your Brand needs a multi-lingual promotion strategy Indian language internet users and growing 234 million Growth in Indian language searches on Google 2.5 times New internet users will be Indian language users 10X of English users by 2021 9 out of 10 Indian language internet users will be more than
  4. 4. 4ROI Driven Digital Marketing Language internet users will account for 75% of Indian Internet users by 2021 Hindi Internet users alone will exceed English users by 2021! Marathi, Bengali, Tamil and Telugu internet users are expected to be 30% of the users
  5. 5. Platforms for promotions
  6. 6. Development process Understanding the consumer to identify the languages Ideating & finalizing Multilingual strategy, pre campaign planning Content Creation in the identified languages Campaign execution and management Monitoring the campaign to track results
  7. 7. Proven success cross sectors & platforms Over 80,000 FB shares for Hindi video, compared to 3,000 shares for identical English video Engagement for Cholamandalam Finance 25x https://www.facebook.com/CholaFinance/videos/1332554956864737/
  8. 8. Proven success across sectors & platforms 90% increase in leads through localised vernacular ads Increased leads for Casa Grand Builders 90%
  9. 9. Proven success across sectors & platforms An unprecedented 750,000+ views for Tamil language YouTube video Higher visibility for Murugappa Group 750,000+
  10. 10. Proven success across sectors & platforms Increased Sales & Greater Penetration for Himalaya Hindi app combined with packaging in Hindi enabled new customer acquisition in Hindi speaking heartland Orders now being received from villages on 800 population on the app for fulfillment paid for on Paytm
  11. 11. Delivering results for clients across sectors REAL ESTATE HEALTHCARE CORPORATES
  12. 12. Casagrand uses Indic creatives to reach potential buyers cost-effectively https://www.socialbeat.in/blog/vernacular-ad-strategy/ This approach delivered significantly higher leads and a CPL that was 60 percent lower than that of normal display creatives.
  13. 13. Finalist for Google Premier Partner Awards Shriram Properties Google Innovation Case Study and how they leveraged a multilingual strategy
  14. 14. 14ROI Driven Digital Marketing Language work showcase Websites Videos Social + Influencers in Hindi Content Ads
  15. 15. Example of Tamil Website for CasaGrand
  16. 16. Sample Tamil Landing Page
  17. 17. Landing Page in Bengali for Shriram Properties
  18. 18. 18ROI Driven Digital Marketing Showcase our work Websites Videos Social + Influencers in Hindi Content Ads
  19. 19. Our Award Winning Video Campaign for Murugappa in Tamil Tamil is currently the most used regional language in India among internet users with 42% while Hindi follows with 39 percent. “The goal of the video was to effectively utilise humour to spread a message about responsible sharing on the internet and to be a good ‘netizen’. Click to watch the campaign Our Award Winning Video Campaign for Murugappa Group that went Viral with 16M views and 1.5K shares across all platforms
  20. 20. Interactive Video for Muruguppa http://lifeonline.co/interactive-video/murugappa/ of video content is consumed by cities outside the top 6 cities in India 60%
  21. 21. 90% of time spent on digital videos in India is in regional languages
  22. 22. 22ROI Driven Digital Marketing Showcase our work Websites Videos Social + Influencers Content Ads
  23. 23. Social Media: engaging multi-lingual content is key
  24. 24. Bi-lingual creatives help in engaging users Client: Kovai Pazhmudir Nilayam
  25. 25. 61% increase in reach with posts in Hindi Reach - 45,757 Engagement - 16,822 Reach - 60,513 Engagement - 15,344 Reach - 73,884 Engagement - 22,307 Client: Sundaram Mutual Funds
  26. 26. 26ROI Driven Digital Marketing We specialize in language content to reach growing online language user base 7558 Reach 856 Engagement 3934 Reach 326 Engagement 61% more engagement for Tamil post Client: Hyundai
  27. 27. 27ROI Driven Digital Marketing Creation of language social media posts in across sectors
  28. 28. 28ROI Driven Digital Marketing Content created in 6 Languages for Bijlipay
  29. 29. 29ROI Driven Digital Marketing We work with Influencers across languages and categories
  30. 30. 30ROI Driven Digital Marketing Showcase our work Websites Videos Social + Influencers in Hindi Content Ads
  31. 31. Hindi Blogs for Citibank amplified across channels 234 million Internet users in India consume content in the local language Google data shows 94% growth rate for Hindi content consumption 37% Indians prefer using the Internet in their local languages An English creative gets 0.1% to 0.15%, a language creative can get 0.4-0.5% CTR
  32. 32. Reaching new audiences by creating content in local languages
  33. 33. 33ROI Driven Digital Marketing Showcase our work Websites Videos Social + Influencers in Hindi Content Ads
  34. 34. 88% of Indian language internet users are more likely to respond to digital ads in their local language
  35. 35. Bumper ads in languages for YouTube Share of digital advertising in local languages is expected to increase from 5% to about 35% in 2021
  36. 36. Cost Per Lead is 78% lower with Tamil Ads
  37. 37. 37 THANK YOU! +91-44-42065648 www.socialbeat.in team@socialbeat.in Follow us on:

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