The document discusses digital marketing, which is defined as building and maintaining customer relationships through online activities to drive sales. It highlights the rapid growth of online platforms compared to traditional media, outlines components such as SEO, PPC, and social media optimization, and emphasizes the importance of digital strategies for brand visibility and customer engagement. Additionally, it touches on the benefits and techniques associated with these digital marketing approaches.

2. Speed & Popularity
To reach 50 million customers
Radio took 38 years
It took 13 years for TV
Internet took 4 years
Added 50M in 62 days in 2010
In 2015 it took 2 days for same

3. • What is digital marketing?
• Why people are going online?
• What is digital marketing funnel?
• What does digital marketing consist of?
Digital Marketing Overview
Key Points

4. Digital Marketing Overview
What is digital Marketing?
‘Digital Marketing’ is a process of building & maintaining customer
relationship through online activities to generate sales and/or
capture customer that are searching on internet for answer.
Plain English: Getting found online

5. • Learn
• Have Fun
• Socialize
• Express Yourself
• Advocate
• Do Business
• Shop
Digital Marketing Overview
Why people are going online?

6. Digital Marketing Overview
Statistics

7. Digital Marketing Overview
Digital Marketing Funnel
• Contact us
• Landing page
• Enquiry / Registrations / Purchase

8. Digital Marketing Overview
What does digital marketing consist of?
Digital Marketing
SEO
SEM/
PPC
SMO
Email
Content
Website
Design
EmailAnalytics
AffiliateMobile

9. Digital Marketing Overview
Search Engine Optimization (SEO)
SEO is the act of modifying a
website to increase its
ranking in Organic Search.

10. Digital Marketing Overview
Example
Keyword
Paid (PPC)
Organic
(SEO)

11. • The results are low cost (comparison to
Adwords & PPC)
• Better ROI
• Definite increase in traffic
• 60% of clicks go to first result
• 280 million websites on web, SEO makes you
stand out
• Higher brand credibility, people trust Google
• Your competitors are doing it
Digital Marketing Overview
Why SEO?

12. Digital Marketing Overview
SEO techniques

13. Digital Marketing Overview
Pay per click (PPC)
Pay per click (PPC), also
called cost per click, is an
internet advertising model,
in which Advertisers pay the
publisher when the ad is
Clicked.

14. Digital Marketing Overview
Who provides PPC advertising?

15. • Highly targeted audience (demographics,
area, keywords, websites etc)
• Speed-to-market
• No dependencies on SEO or Google
Algorithmic changes
• Better Reporting
• Remarketing
Digital Marketing Overview
Why SEM/PPC?

16. Digital Marketing Overview
Process of PPC Advertising
Find Acquire Convert
Keywords
Budget
Ad copy Landing Page

17. Digital Marketing Overview
Social Media Optimization (SMO)
Social media
optimization (SMO) is the
use of a number of social
media outlets and
communities to generate
publicity to increase the
awareness of a product,
brand or event

18. • Branding & Brand recall
• Increase brand visibility
• Direct communication with prospect user / buyer
/ seller
• Create groups and reach to niche audience
• Latest way of marketing and promotions
• Stand out of the crowd
• Drive more traffic
• Back links
Digital Marketing Overview
Why SMO?

19. Digital Marketing Overview
How to do SMO?

20. Thank you for your attention
• Contact us
• Landing page
• Enquiry / Registrations / Purchase
Presented by: Darshan Torane
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