Basics of Google Adwords - What you need to know before your first campaign

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A presentation on the basics of Google Adwords and what one needs to know before starting their first Pay Per Click campaign. This has been made from practical experience of multiple team members of a Google Partner, Social Beat.

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Basics of Google Adwords - What you need to know before your first campaign

  1. 1. Basics of
  2. 2. Adwords targets a large portion of the web – not just search
  3. 3. How does adwords work?
  4. 4. Different types of Ads
  5. 5. Step 1: Research keywords and break them up into Ad Groups
  6. 6. Keywords can be of four types depending on how niche you go
  7. 7. Step 2: Depending on each Ad Group, create multiple ads
  8. 8. Ad Creation also has techniques
  9. 9. Step 3: Ads should be enhanced with Ad Extensions Location Extension Call Extension Sitelinks Social Extensions
  10. 10. How is Quality Score evaluated? Keywords need to be optimised for better CTR % Quality Score Click through rate Ad Relevance Landing Page Experience
  11. 11. High Ad Relevance with relevant keywords in title, description and link By using Ad Extensions and higher bids have number one position and better CTR Step 4: Manage quality score and bid
  12. 12. Relevant Landing page experience relating to the keyword
  13. 13. Just by bidding more, a higher Ad position cannot be received
  14. 14. It’s a continuous process to keep improving Managing Bids Refining Keywords based on Conversions Adapting Ads based on response
  15. 15. team@socialbeat.in and + 91 44 42065648 www.socialbeat.in Digital Marketing. Focus on Results. Follow us We would be glad to partner with you to manage your Adwords Campaigns. Please call or email us

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