A presentation on the basics of Google Adwords and what one needs to know before starting their first Pay Per Click campaign. This has been made from practical experience of multiple team members of a Google Partner, Social Beat.
Step 3: Ads should be enhanced with Ad Extensions
How is Quality Score evaluated?
Keywords need to be optimised for better CTR % Quality Score
High Ad Relevance with relevant keywords in title, description and link
By using Ad Extensions and higher bids have number one position and better CTR
Step 4: Manage quality score and bid
Relevant Landing page experience relating to the keyword
Just by bidding more, a higher Ad position cannot be received
It’s a continuous process to keep improving
based on Conversions
Adapting Ads based
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