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How ux can make or break your business

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How UX can make or break you business at the startup community, Digital Chai Pe Charcha at Chennai, India - http://www.socialbeat.in/digitalcpc/

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How ux can make or break your business

  1. 1. Measuring ROI from Digital Marketing How User Experience can make or break your business
  2. 2. vvz What is User Experience
  3. 3. The experience an end-user has during all aspects of his/her interaction with the company, its services, and its products
  4. 4. Types of UX Product UX Interface UX
  5. 5. Elements of a great User Experience The way it works Look & Feel FUNCTIONALITY AESTHETICS GREAT USER EXPERIENCE
  6. 6. vvz How UX Impacts Your Business
  7. 7. UX impacts both user acquisition and retention Acquisition Retention
  8. 8. Designing Landing Pages that are Conversion-Optimized lowers acquisition costs
  9. 9. How conversion rate impacts acquisition costs Advertising Spend (Rs.) 50000 Visits (at Rs. 10 per click) 5000 Conversion Rate 3% 3.50% Customers Acquired 150 175 CPA 333 286 Increase in Customers Acquired - 17 % Decrease in CPA - 14 %
  10. 10. Website UX is critical for SEO
  11. 11. Not a designer’s problem..
  12. 12. But a CEO’s priority.
  13. 13. vvz Overview of the UX Process
  14. 14. User Experience – Design to Cultivate Trust Giving the users a great experience Receiving trust & business as reward It is critical to understand, design & improve on digital experiences to enhance the user trust • Website that shows it cares about its customers – Security & Privacy of its users handled with attention • Service is of great quality – Feedback & reviews from real buyers that connects with new users • Company is reliable & trustworthy - Transparent information on the roots & founders of the business
  15. 15. Our proven approach to User Experience & Delight 2 STRATEGISE 1 RESEARCH & ANALYSE 3 PRODUCT DESIGN 4 TEST & ITERATE UX PROCESS • Identify Project Requirements • Conduct Competitor Analysis • Do Content Audit • Collaborative discussions • Create revised Sitemap • Plan Information Architecture • User Personas • User Scenarios • Navigation Flowcharts • User Surveys • Website UX • Digital Touch-points • Building Virality Loop • A/B Testing • Heat Map Analysis • Review Metrics and iterate on design & marketing
  16. 16. UX Analytics – Heatmaps and AB Testing
  17. 17. vvz Examples of good UX
  18. 18. AIRBNB – Find your place of belonging Great product experience Simple intuitive navigation User-engaging interface
  19. 19. Everlist – Task Management App Comfortable UI Grid Layout Organization Aesthetic Design
  20. 20. vvz Conducting a UX Audit
  21. 21. Evaluating the UX of your website/app  Functionality – How quickly can you accomplish what you came for  Navigation & Information Architecture  Forms and Data Entry  Trust & Credibility  Aesthetics - Page Layout & Visualization  Site layout - assist the user in where to focus  Clickable Items should appear clickable and vice versa  Font consistency  Balance between white space and content  Overall - pleasant to look at and navigate.
  22. 22. Digital Marketing for results. Follow us
  23. 23. vvz UX Tools
  24. 24. Tech Stack used for User Experience BEHAVIOR TRACKING STRATEGY PROTOTYPING  Customer Surveys  User Interviews  Case Studies  Inspectlet  CrazyEgg  Optimizely  Google Analytics  MouseFlow  Balsamiq  Axure  Invision  Pen & Paper
  25. 25. Example of Customer Delight: First Visit Walkthroughs are great UX for any new product app, it helps the first time user understand how to interact with the app interface. Micro-interactions adds some fun element to the usually boring sign up process. It’s also important to break down sign up process into multiple steps/pages.

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