Digital Marketing Overview (for students)
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The document provides an overview of digital marketing and the marketing process. It discusses attracting customers through search engine optimization, search engine marketing, display advertising, and social media. It then covers converting visitors through website design and testing. Retention methods like email marketing, mobile marketing, and social media are also outlined. Analytics and testing are emphasized for improving marketing strategies.
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Digital Marketing Overview (for students)
- 1. Digital Marketing Overview Art Institute of Phoenix Chris Sietsema June 2, 2010
- 7. Question #1 Source: The Nielsen Company, February 2010
- 8. Question #2 Hensley & Co.
- 9. Question #3 Here’s More Info Come Back Welcome Purchase You Might Also Like
- 10. Question #4
- 11. Question #5
- 13. Question #7
- 14. Question #8
- 15. Question #9 Clicks Impressions = Clickthrough Rate
- 16. Question #10 2,000,000 SOLD April 3, 2010 May 31, 2010
- 20. Online Display
- 21. Interactive Display Creative Placement A Creative Placement B Creative Placement C VIEW RESULTS Creative Placement C IDENTIFY WINNER C1 C2 C3 DEVELOP SIMILAR ITERATIONS & TEST AGAIN
- 25. Retargeting Traffic Generation Campaigns (search, display, social, offline) Web Site Advertising Networks & Publishers < < <
- 27. Why Web So Many Web Sites Fail
- 28. Why Web So Many Web Sites Fail
- 29. Why Web So Many Web Sites Fail
- 32. Wireframes Make Design Better
- 36. Anatomy of an Email From Name Subject Line Pre-Header Body Link Tracking Unsubscribe Physical Address Header
- 37. Email Marketing
- 39. Campaign Types
- 42. “ If you cannot measure it, you cannot improve it.” - Lord Kelvin
- 44. Analytics
- 45. “ He who knows best knows how little he knows.” - Thomas Jefferson
- 47. Testing Procedures Promotion 1 From Line 1 Subject Line 1 Promotion 2 From Line 2 Subject Line 1 Promotion 2 From Line 1 Subject Line 2 Promotion 1 From Line 2 Subject Line 2
Editor's Notes
- Five different ad concepts were tested across a myriad of sizes and placements.
- Five different ad concepts were tested across a myriad of sizes and placements.
- Similar creative is being utilized and the client is seeing an even greater campaign click through rate. Outdoor boards and print ads were developed on the winning creative concept.
- Read to Write Listen to Speak Appreciate to Create Give to Get