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Content Marketing in 2017 - Discussion at Digital Chai pe Charcha

Content Marketing in 2017 - Discussion at Digital Chai pe Charcha in Bangalore on 9th Dec, 2016.

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Agenda
Digital Chai pe Charcha #DigitalCPC
#ContentMarketing
Content Marketing – how should one approach it?
Should we do content marketing?
Content Marketing in 2017 - Discussion at Digital Chai pe Charcha
Content & Blogs product Leads & Sales – this is why brands continue investing in it
Source: NeilPatel
Earned media takes longer but has more sustained impact
Source: NeilPatel
Most Indian Youth feel they are being bombarded with Ads

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Editor's Notes

  1. http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
  2. http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
  3. http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/