Chennai Retail Summit - Winning the Connected Consumer, The Digital Way
•Download as PPTX, PDF•
0 likes•2,838 views
Talk at Chennai Retail Summit, India by Vikas Chawla (Co-Founder, Social Beat) on Winning the Connected Consumer, The Digital Way
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Chennai Retail Summit - Winning the Connected Consumer, The Digital Way
Similar to Chennai Retail Summit - Winning the Connected Consumer, The Digital Way (20)
More from Social Beat
More from Social Beat (18)
Recently uploaded
Recently uploaded (20)
Chennai Retail Summit - Winning the Connected Consumer, The Digital Way
- 1. Agenda Consumer delight: Win the Connected Consumer - The Digital Way 7th Oct 2016
- 6. Content Marketing – how should one approach it? Connectivity has changed everything! And more so in the last 10 years!
- 7. Content Marketing – how should one approach it? Winning the Connected Consumer Discovery Engagement Growing your Community
- 8. Content Marketing – how should one approach it? Discovery
- 9. Google Research shows that local informatiion
- 10. If Samson can benefit from online presence, surely retailers can
- 11. You need to be searchable so that your business can be found
- 12. You need to be searchable so that your business can be found
- 13. Discovery can happen even on Social Media
- 14. Targetting can be very niche Parents: 2.2 Lakhs
- 15. Targetting can be very niche
- 16. Users are searching for content – can you cater to it
- 17. Even Influencers can create this content for you
- 18. Content Marketing – how should one approach it? Engagement
- 19. Very important to bring the online-offline connect
- 20. Very important to bring the online-offline connect
- 21. Incentivise for them spreading the word online
- 22. Content Marketing – how should one approach it? Growing your Community
- 23. Keep in touch with customers
- 24. Can you engage users with interesting content
- 25. Fun & Relevant content works best rather than just product
- 26. Fun & Relevant content works best rather than just product
- 27. “Likes” and “Follow” do not matter…
- 28. What metrics to track Online Offers redeemed at the Store % of customers who found the store via digital Driving Directions to the Store Calls from Digital Online Reach & Engagement
- 29. Everything can be tracked online – Look at your Google My Business Listing for more info
- 30. What you can start with!! Ensure Google Listing is appropriate Engage with existing customers via digital Run an Online-Offline Integrated Campaign
- 31. Thank You Email: vikas@socialbeat.in Twitter: @jvchawla
Editor's Notes
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/
- http://neilpatel.com/2015/11/14/comparing-the-roi-of-content-marketing-and-paid-advertising/