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Facebook and Twitter for Business 201

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Presentation given on August 15, 2013 for the Lufkin/Angelina County Chamber of Commerce on how to use Facebook and Twitter for business. This was an intermediate/advanced level session.

Published in: Technology, Business
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Facebook and Twitter for Business 201

  1. 1. Photo: Charlottes Photo Gallery on Flickr Facebook and Twitter 201 Using Facebook and Twitter to Promote Your Business Lufkin/Angelina County Chamber of Commerce August 15, 2013
  2. 2. Get these slides here:: http://sarahtpage.com/lufkin-day-1/
  3. 3. Photo: Marciniak on Flickr DEMYSTIFY
  4. 4. Photo: brandi666 on Flickr
  5. 5. Agenda Social media review Social media strategy Social – Website Integration Facebook 201 Twitter 201 Live Demos Q&A
  6. 6. Social Media Review
  7. 7. Benefits of Social Media • It’s FREE! • Builds deeper relationships • Increases brand awareness • Broadens your network • Helps SEO • Increases website traffic • Generates leads and sales • Can help reach journalists/media • Empowers fans to be viral ambassadors for your brand Source: Social Media for Tourism Pros
  8. 8. Social Media Strategy Photo: davidkjelkerud
  9. 9. First, Some Questions 1. Can you describe your business/organization? 2. What are your goals? a. Generate sales b. Brand enthusiasm c. Loyalty 3. What is your relationship with your audience? a. Awareness b. Interest c. Action d. Advocacy Source: Jay Baer (http://convinceandconvert.com)
  10. 10. More Questions 4. How does your audience use social media? 5. Who will be your community managers? 6. What social media platforms will you use? (Hint: Where is your audience?) 7. How will you be human (what is your “voice”)? 8. How will you know when/if you’re successful? Source: Jay Baer (http://convinceandconvert.com)
  11. 11. Do You Need a Social Media Policy? • Maybe. Just keep these basics in mind: – Be polite – Be honest – Be open – Be inclusive – Be forthright – Be legal – Be helpful – Don’t try to control the conversation – Accept, respond, and be gracious to negative feedback Source: The Potluck Guide To Social Media Strategy
  12. 12. Social Media Don’ts • Don’t be something you’re not • Don’t experiment with the company logo • Don’t think you have to be on every social media channel • Don’t tell, show • Don’t feed Facebook to Twitter (or vice versa) • Be authentic • Try new things with personal accounts first • Start slow and be selective • Use images whenever possible • Know your audience and post accordingly
  13. 13. Remember: Social media is not an island. Photo: lisbokt
  14. 14. Website Marketing Your website should be the hub of your online marketing
  15. 15. Social Media Brings Users To You!
  16. 16. Integrate Social with Web From this …
  17. 17. Integrate Social with Web … to this …
  18. 18. Integrate Social with Web … to this.
  19. 19. Use Calls to Action
  20. 20. Content Really Is King • Put contact info on EVERY PAGE • Use easy navigation • Keep content current • Use high-quality content (including photos and video) • Add calls to action
  21. 21. Facebook 201
  22. 22. Facebook Stats • Over 1.1 billion active users • Average user is connected to 40 pages • Smartphone mobile users check Facebook an average of 13.8 times a day • 751 million users access Facebook from a mobile device • Average number of connections between local business pages and users is 2 billion • Average number of weekly local business page views is 645 million • Average number of weekly comments on local business pages is 13 million Source: IDC; expandedramblings.com
  23. 23. Manage Page Settings Grow Your Fanbase Find Helpful Resources Admin Panel
  24. 24. Understanding Insights
  25. 25. Understanding Insights
  26. 26. Understanding Insights
  27. 27. Understanding Insights
  28. 28. Facebook Offers • Affordable and great for brand awareness • Spent $3.70 and drove over $200 in business • 102 offers claimed/5 redeemed • Redemption rate on this offer was low • Ask your community to share! Source: Doe’s Eat Place
  29. 29. Facebook Offers Source: Doe’s Eat Place
  30. 30. Facebook Boosted Posts
  31. 31. Facebook Boosted Posts Source: Visit Bloomington
  32. 32. Facebook Boosted Posts Source: Visit Bloomington
  33. 33. Facebook Boosted Posts Source: Visit Bloomington
  34. 34. Facebook Advertising
  35. 35. Facebook Advertising
  36. 36. Facebook Advertising
  37. 37. Facebook Advertising
  38. 38. Facebook Advertising
  39. 39. Facebook Cover Photo as Advertising Source: Bass Performance Hall Text can be no more than 20%
  40. 40. Facebook Cover Photo as Advertising Source: Mari Smith
  41. 41. Facebook Profile Photo as Advertising Source: Kyle Chamber of Commerce
  42. 42. Content Is King Visual Content Is Ruler of the World • Videos shared 12x more than links and text posts combined • Photos are liked 2x more than text updates • Instagram is the 2nd most popular app (globally) behind Facebook • Pinterest generates more referral traffic than Google+, LinkedIn, and YouTube combined Sources: HubSpot; Marketing Land
  43. 43. Visit Fargo-Moorhead Visual Content Integration Source: Fargo-Moorhead CVB
  44. 44. Visit Fargo-Moorhead Visual Content - Pinterest Source: Fargo-Moorhead CVB
  45. 45. Visit Fargo-Moorhead Visual Content - YouTube Source: Fargo-Moorhead CVB
  46. 46. Visit Fargo-Moorhead Visual Content - Instagram Source: Fargo-Moorhead CVB
  47. 47. Savannah Craft Brew Festival iPhone Photos Source: Visit Savannah
  48. 48. Twitter 201
  49. 49. Twitter Stats • 500 million users • 60% of active users use their mobile phone to tweet • Average number of followers per Twitter user is 208 • Twitter engagement rates for brands are 17% higher on Saturdays and Sundays Source: Linchpin SEO; expandedramblings.com
  50. 50. http://business.twitter.com
  51. 51. http://ads.twitter.com
  52. 52. Twitter Targeting
  53. 53. Promoted Tweets
  54. 54. Promotion Budget
  55. 55. Promoted Tweets
  56. 56. Promoted Accounts
  57. 57. Promotion Payment Options
  58. 58. Promotion Analytics Promoted Tweets Dashboard Follower Growth Chart
  59. 59. What Do You Want To Try?
  60. 60. Can I Help? Call Me! Photo: .Spartography on Flickr
  61. 61. Follow Me Linkedin.com/in/sarahpage Facebook.com/SarahTPageConsulting @pagetx Sarah Page, Principal Sarah T. Page Consulting, LLC http://sarahtpage.com sarah@sarahtpage.com 512-914-8873 Instagram.com/stpconsulting

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