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2016 Digital Marketing Checklist

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Are you getting the most out of your digital marketing strategy?
A common answer is yes, but in reality most companies find out there are many more available strategies and points of optimization than they realized. Use this Digital Marketing Checklist to see how your current strategy stacks up and if there are opportunities for improvement!

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2016 Digital Marketing Checklist

  1. 1. Are you gettingthe most out of your inbound marketing strategy? 2016Digital MarketingChecklist
  2. 2. mktgessentials.com 419 629 0080 Page: 2 Strategy Yes No Notes Do you have an Inbound Marketing strategy with measurable and realistic goals? Does your strategy integrate your traditional marketing strategies? Has your leadership team embraced your strategy? Do you have a realistic budget? Have you created personas for your target audience? Have you researched where your audience is spending time online? Do you know your top industry competitors? Do you know who the search engines consider your top industry competitors? Do you have an SEO strategy in place? Have you conducted comprehensive keyword research within the past 6 months? Is your website current and mobile-responsive? (Designed or majorly updated within the last 18 months?) Is your website set up in a CMS (Content Managed System) that allows you to easily make updates and changes yourself? Do you have a clear company value proposition? Acommonanswerisyes, but in reality most companies find out there are many more available strategies and points of optimization than they realized. Use this Inbound Marketing Checklist to see how your current strategy stacks up and if there are opportunities for improvement!
  3. 3. mktgessentials.com 419 629 0080 Page: 3 TOF Yes No Notes Was your website created with basic SEO (Search Engine Optimization) practices in mind? Was your website copy written with SEO best practices? Do you have appropriate page titles and meta descriptions in place for each page on your website? Have you optimized all videos and images on your website? Is your company using social media to build brand awareness, increase engagement, and drive targeted traffic to your website? Do you have a company presence on major social channels? (Consider Facebook, Twitter and LinkedIn as starting points.) Are your social profiles complete with profile photos, background/cover images, search engine optimized for your target keywords? Are you posting and engaging daily on each of these platforms? Do you have a content/editorial calendar in place to plan your posts? Do you have a blog on your website? Do you post to your blog regularly? (A minimum of once a week) Is your blog written with your target audience, as well as SEO, in mind? Do you promote your blog posts across all social media platforms and monitor and measure the results of its engagement? Do you have videos on your website? Is your site designed for optimal visitor engagement and experience? Is your branding and messaging consistent across every channel?
  4. 4. mktgessentials.com 419 629 0080 Page: 4 MOF Yes No Notes Do you currently engage in any email marketing? Do you have measurable (SMART) goals set for your email marketing? Are leads from your website automatically placed in an email database list? Do you segment your email marketing messages and send different messages to different segments? Is your email list clean? Do you monitor and measure your results and engagement on a weekly basis? Daily basis? Are you offering quality content in your email marketing? Do you generate leads via your website? Do you know what percentage of your website visitors convert into leads? Do you know which acquisition sources generate the most leads? (organic, social, referral, direct, PPC) Do your blog readers convert to leads? Do you offer valuable, FREE resources on your website?
  5. 5. mktgessentials.com 419 629 0080 Page: 5 BOF Yes No Notes Do you use an automated email lead nurturing? Do you qualify your leads so you know when they will convert into customers? Do you know your average sales cycle? Do you know the average revenue per website visitor? Do you know the average revenue per lead? Do you know the average revenue per customer? Do you know the average number of sales/month? Is your inbound marketing integrated with your CRM system? Retention/Advocacy Yes No Notes Has your website been submitted to relevant, local directories online? Does your company have online reviews and testimonials? Do you have active audience engagement on your established channels (social media, blog, etc.)? Do you have an online reputation management strategy in place? Do you have established strategies to re-engage current customers?
  6. 6. Page: 6 Wellhow’d youdo? New Bremen, Ohio 45869 mktgessentials.com 419 629 0080 Click Here Now! If you found some gaps, we have the perfect thing for you. Our Juicy Secrets Uncovered by Digital Marketing Audits will help you see the value of a full digital marketing audit— it may be the best next step your company! http://inbound.mktgessentials.com/juicy-secrets-uncovered-by-digital-marketing-audits

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