Social Beat Company Profile


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Founded in 2012, Social Beat is South India's leading digital agency which helps companies build their brand and get business results via the digital medium.

Social Beat is a Premier Google Partner and a trusted online expert with offices in Chennai & Bangalore & Mumbai. The 50 member team offers integrated digital marketing solutions including website development, app development, user experience consulting, social media marketing, content marketing, Search Engine Optimisation, digital advertising & influencer marketing.

With focus verticals of real estate, e-commerce, healthcare & B2B, they have over 100 clients including Citibank, Saint Gobain, Murugappa Group, Manipal Group, Sterling Holidays, Craftsvilla, PN Gadgil, Casa Grande, Dr. Mohan’s Diabetes Chain, Olympia Group, Raintree Hotels, India Home Health Care,, Forum Mall, Cambridge English, JVC Headphones & SIMS Hospitals amongst others.

In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council 2014 and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards 2014 conducted by Think Media Inc and VIT University Business School. Due to its contribution to the digital ecosystem, Co-Founder, Vikas Chawla is a member of the Facebook India SME Council from 2016.

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Social Beat Company Profile

  3. 3. Delivering business results for clients across sectors CONSUMER GOODS & FMCG INFLUENCER MARKETING RETAIL & HOSPITALITY INTERNATIONAL
  4. 4. Delivering business results for clients across sectors REAL ESTATE HEALTHCARE CORPORATES FINANCIAL SERVICES
  5. 5. Thought leaders in Digital Marketing At Economic Times Real Estate & Digital Conference, 2014 At Chevening Innovators Meet - by British High Commission
  6. 6. vvz RESPONSIVE WEB/APP DESIGN & DEVELOPMENT A web presence is the voice of a business in the digital world. Providing the user a good experience, is the key to building trust and creating a business-customer relationship. Our entire process is centrally focused on designing and developing for great User experiences.
  7. 7. We work closely with your business team to identify the goals of the website and tailor the user experience. We work with you to achieve higher growth & profitability. We have deep experience in open technologies and platforms like Magento. We design websites that are responsive various devices: laptops/PCs, tablets mobile. Creative responsive websites with effective UX . Read our Blog on Website DesignView the website :
  8. 8. Branding website for a real estate company Read our Blog on Website DesignView the website :
  9. 9. Website for an organic food brand Read our Blog on Website DesignView the website :
  10. 10. eCommerce website built on the Magento platform Read our Blog on Website DesignView the website :
  11. 11. Interactive website for a leading glass manufacturer Read our Blog on Website DesignView the website :
  12. 12. We use analytics & heat maps to optimize conversions
  13. 13. We work towards making something HUGE for our clients Beginning a great client-relationship Understand our client’s business goals and their customer audience. Understand the key points and inputs to building their business value online Wireframing the online system Create several wire-diagrams with layout and functionality, keeping in mind User experience along the way. Provide the client with multiple wire-frame options for feedback and approval Designing the Brand and Aesthetics Our designers create everything that you see – the colors, the type, the visual graphics and the ambience that a user experiences. Design follows branding guidelines or we develop a style guide maintained across the brand. Developing the online system Analyze and Integrate all the necessary plugins and scripts, for the development phase Responsive is the new age design and we develop digital entities for every device. Optimize the websites for page speed and better user Experiences
  14. 14. vvz SEARCH ENGINE OPTIMIZATION SEO enables your website to rank higher in search engine results increasing its visibility to prospective clients resulting in ever increasing traffic. Growth in traffic leads to increased conversions & sales and ensures business growth and success.
  15. 15. Our approach to SEO: Great content & relevant backlinks
  16. 16. SEO Case Study : 3X Growth in Traffic & 4X Growth in Leads Growth can be seen in 6-8 months depending on intensity of content & backlinks Examples of Social Sharing
  17. 17. SEO for Engaging content resulted in reach of 25k in 2 weeks View the infographic on
  18. 18. Created shareable content in multiple languages for Citibank For e.g. 436 shares across channels
  19. 19. vvz SOCIAL MEDIA MARKETING Social Media can be very effective in enabling brand experience & building strong engagement when executed with a relevant content strategy.
  20. 20. Social media initiatives flow from your brand objectives Read our Blog on Social Media Marketing
  21. 21. Connect with potential customers online Our team has expertise in running campaigns and managing social media properties across platforms (Facebook, G+, Twitter, LinkedIn, YouTube, Pinterest, Instagram and bloggers). We focus on result oriented engagement on social media, to ensure optimal ROI We create an engaged community for your brand Read our Blog on Social Media
  22. 22. Creativity combined with technology to get engagement Murugappa Group – Jigsaw Puzzle, Crossword, Quizes & more
  23. 23. Engaging Content gets higher organic reach – Case Study in Ecommerce PETWISH CAMPAIGN - Dog Breeds & Lifestyle Campaign garnered reach of over 1 lakh with ~43,000 shares
  24. 24. Humour can be a great way to connect – Case Study in Self Publishing NotionPres – Campaign for Book “The Great Indian Obsession” garnered reach of close to half a million over a span of a week
  25. 25. Use occasions to showcase the brand effectively – Case Study of Fathers Day Murugappa Group – Fathers Day Celebrations garnered ~500 shares and a reach of 1 lakh users in a day
  26. 26. Videos educate, engage & emotionally connect with TG
  27. 27. We conceptualise, generate and amplify high quality Video Content
  28. 28. Fun & Low cost videos to get engagement – Case Study of an App Laundry Boy – App & Web based Laundry Service in Chennai
  29. 29. Creative & Bi-Lingual helps in increasing shareability I BUY FRESH : #IbfPaadalVarigal Series
  30. 30. We use Native Language content to reach non-english speaking segments of TG in 22 regional Languages
  31. 31. vvz DIGITAL ADVERTISING Today Digital Advertising gives marketers the ability to sharp focus on prospects, reach them with relevant, targeted advertising to elicit a response, interaction and conversions. All of which is trackable and measurable, in a cost- effective manner within defined budgets.
  32. 32. Experience in successful large scale Digital Campaigns We manage spends of over We are Google Premier Partners & a member of Facebook India SME Council with a 15 member Advertising team. 15 crores every year across Google, DoubleClick, FB, Linkedin, Twitter, Linkedin & Instagram.
  33. 33. Campaigns across Facebook, LinkedIn, Twitter & Instagram
  35. 35. Our approach to Influencer Marketing We work with you to understand your brand campaign, business goals and identify the set of influencers required to deliver results from a database of over 10,000 influencers. We work with the identified influencers to publish and promote approved content across various digital media, including blogs, Facebook, Twitter, Instagram and Pinterest. Receive performance reports on key metrics, including reach, traffic, conversions and social engagement. Identify Collaborate Track Results
  36. 36. We run one of India’s largest influener marketing platforms
  37. 37. A network of about 10,000 Influencers in different Sectors
  38. 38. How Bla Bla Car launched in India using travel influencers
  39. 39. Leading FMCG brand, On1y leveraged it to increase brand reach
  40. 40. Kiwi Promotion Council, Zespri leveraged it to showcase alternate uses of Kiwi
  41. 41. Citibank used as a way to increase SEO rankings, while engaging with travellers
  42. 42. Content is created and amplified across channels Some of the work done for Citi Bank Content is created & amplified for maximum reach Engaging content can be amplified at a lower cost – Infographic, long form content (1500-200 words) has helped gain significant
  43. 43. Citi Bank: With an advertising budget, content can be amplified across channels AMPLIFICATION CHANNELS AMPLIFICATION PARTNERS Social Networks Facebook, Twitter, G+, Linkedin, etc Blogger Networks & Content Discovery Platforms Indiblogger, BlogAdda, Outbraind, Content.Ad, Taboola Forums & Communities Quora, Mouthshut, etc
  44. 44. We track results by goals (leads generated) or transactions (ecommerce) Read our Blog on Digital Advertising
  45. 45. “Our association with Social Beat has been great. You guys came in at a time when we are making a complete make over and should accept that the job was very well done. A complete new website, and good presence on the social media are proofs. Would like to congratulate your team for their support in curating content, one in understanding what we want and the quality.” “Social Beat took our social media involvement from infancy to deeply engaged in just a few short months. They deliver what they promise and more. We are excited with the social media growth we experienced and the results demonstrate that the effort was well worth it. They are more of Partners than an agency!” “I have never worked with a team that are as aligned with our business as Social Beat. The best thing about them is that they deliver on both fronts - amazing ideas and flawless execution. Highly recommend if you are looking for an ROI driven marketing team with good business sense” Balram Nair, Vice President Chennai Angels Mr.Naveen Valsakumar, CEO What our clients have to say! Rajesh Khanchandani Head of Marketing & BD Bijlipay
  46. 46. We are a bunch of happy, crazy people who mean serious business Our 60+ member team across Chennai, Bangalore & Mumbai is a mix of business strategy, marketing management, advertising, design, development and technology expertise TEAM OUR
  47. 47. Leadership Team Suneil Chawla Co-Founder Suneil Chawla is a Commerce graduate from Loyola College, Chennai and an MBA from IIM Ahmedabad. Cofounder of, a social ecommerce destination for consumers to discover unique fashion products. 4 years as Case Team Leader at Bain across Boston, Singapore, Mumbai, Delhi working across projects in the consumer space ~1 year project with leading handset manufacturer on Vikas Chawla Co-Founder Vikas is a management graduate from the London School of Economics and a business graduate from the Loyola College, Chennai. Has over 2 years experience as a Product/Brand Manager at TI Cycles, heading digital marketing and national branding for Hercules cycles across India Spent ~1 year as EA to Mr. MV Subbiah, Murugappa Group and Chairman, National Skill Development Council.
  48. 48. Leadership Team David Appasamy Head – Brand & Strategy Experience of over 35 years in companies like ITC Ltd, Mudra DDB and Sify. Technologies covering Business Strategy, Brand & Marketing Management, Digital Marketing and Audience Engagement. Served on the Multi-stakeholder Advisory Group (MAG) advising the UN Secretary General on Internet Governance in 2010 and 2011. Co-Chair, International Chamber of Commerce’s Task Force on Internet &Telecoms Infrastructure & Services
  49. 49. Core Team Abhishek Kumar Head – Bangalore Abhishek Kumar is an MBA graduate from IIM Ahmedabad and a B.Tech in Computer Science from SRM University. He has worked with the Tata Consultancy Services for ~ 1 year before pursuing his MBA. He has consulted a number of companies such as Cera Sanitaryware, C.K.Birla group & startups like RideShare. At Social Beat, he is involved as a Senior Manager for developing strategy and launching new initiatives for the company, apart from working on business development Rachna G Ganatra Head: Business Development & Strategy Rachna Ganatra has over a decade of experience in Academic and Business Research & Analytics in various domains including IT, Banking, Insurance, CPG, Healthcare, Ecommerce & Retail. Headed delivery, presales/lead generation/business development, onsite business understanding, recruitment and related activities Over 4 years experience as Engagement Manager at LatentView Analytics. ~1 year as Director of Business Development & Sales at ThinkTANC Innovation Labs, Pune & 4 Years of Experience as Research Investigator at Madras Institute of Development Studies
  50. 50. Core Team Anuradha Nair Head – Social Media Innovation Anuradha has formerly worked with the Confederation of Indian Industries (CII) & has over 7 years of experience in marketing and creative writing. An advertisement fanatic since childhood, she knows all the ads, taglines and campaigns of all major brands by heart. When she is not busy obsessing over social media strategies she enjoys reading, writing travelogues and watching spoofs. She loves to talk and narrate stories all the time which has led many of her colleagues to slowly walk away! Rohit Uttamchandani Head – Performance & Content Management Rohit spent 5 years in the Merchant Navy before his passion for everything tech and digital drove him to be a Digital Marketer. He is a Google Adwords Certified Professional and also a Lead Trainer at Digital Vidya, one of the world’s leading digital marketing training institutes. He is also a fitness and yoga enthusiast and an avid reader. When not busy steering digital strategy, he enjoys reading on his pet subjects – personal finance and personal development. He has been with Social Beat for 3 years and heads the performance management & content management
  51. 51. Core Team Panisa Shah Head – Creative Panisa is a graduate with top honors in Electronic Media and has completed a diploma in marketing management. Art has been a part of Panisa’s life since her childhood and she loves to use bold colors and abstracts. Living by the mantra “Passion drives perfection”, she aims to be recognized amongst the top creative designers in the world. In her freetime, she is an artist, a shopaholic and a cook. Purushothaman Head - Design Purushothaman has close to a decade of experience in web and graphic design, he has honed his graphic designs skills to produce the wow effect with ease. With quick turnarounds and plenty of work, Purushothaman, manages to still live with his mantra “Live and make others happy”. During the weekends, he enjoys playing cricket, watching movie and driving like the Fast & Furious cast!
  52. 52. vvz CASE STUDY & RESULTS E-Commerce
  53. 53. Strong results for eCommerce clients across verticals We have delivered strong results for clients in eCommerce across diverse verticals, including Fashion Apparel, Home Décor, Kitchenware and Gourmet Our initiatives resulted in 3X revenue for clients within 4 months of engagement. These results were achieved with a mix of Social Media management, SEO, SEM and Website redevelopment.
  54. 54. The 3 main goals of our eCommerce clients
  55. 55. Focus on transactions and results for eCommerce
  56. 56. Follow us Look forward to partnering with you!