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Digital Marketing
Trends to Expect
in 2017
An overview of Facebook in 2016
Facebook crossed a 4-million advertiser mark in September 2016
Facebook Trends 2017
What to expect and implement
1. R.I.P Facebook Organic Reach for Brands
1. Facebook Organic Reach still holds true for specific pages
Specific Content Type Popular Media Pages High Volumes Of Vi...
2. Less is More
Solution?
• Limiting content to few days and as when there are trending topics is the current strategy use...
2. Less is More
3. Videos Content is growing like never before
• Short, engaging and
compelling videos to
communicate brand stories
• Move...
3. Facebook Live
• Live Polls on Facebook
Live
• Facebook Live + Reactions =
Perfect for live shows,
webinars, product lau...
4. Newer and Exciting Ad Options
• Facebook Canvas ads is a
great way to showcase the
brand where a website is not
yet up
...
4. Which ad type is suitable for your needs
Advertise Through the Funnel
Brand Awareness
Consideration
Conversion
Loyalty
...
4. Custom Audiences play a bigger role in 2017
5. Messenger, Bots and Shopping
5. Messenger, Bots and Shopping
5. Messenger, Bots and Shopping
6. Online-Offline
6. Online-Offline Relationship to be stronger
7. Instagram is the new cool & stories are shining
8. Go regional for a brand new TG
Google Trends 2017
Mobile First & Accelerated Mobile Pages (AMP)
Mobile First & Accelerated Mobile Pages (AMP)
Mobile First
Responsive
Site
Speed &
AMP
Be there in
the
moment
6 million pa...
Video & Ads below Videos is a focus area in 2017
Lot of noise around VR & AR, but yet to reach mass adoption
Attribution will continue to be a grey area
Attribution will continue to be a grey area
• Measure every interaction not just last click
• Perfect measurement is unnec...
Everyone can run digital marketing at scale with automation
and machine learning
• Deliver relevance at scale with Power E...
Progressive Web Apps is soon going to replace Native Mobile
Apps
Consolidation in the social media networks is likely
Twitter – Now is when it learns to win or lose
Digital Marketing For Results.
Follow us
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Digital marketing trends 2017

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Digital Marketing trends to expect in 2017 at the startup community, Digital Chai Pe Charcha at Chennai, India - http://www.socialbeat.in/digitalcpc/

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Digital marketing trends 2017

  1. 1. Digital Marketing Trends to Expect in 2017
  2. 2. An overview of Facebook in 2016 Facebook crossed a 4-million advertiser mark in September 2016
  3. 3. Facebook Trends 2017 What to expect and implement
  4. 4. 1. R.I.P Facebook Organic Reach for Brands
  5. 5. 1. Facebook Organic Reach still holds true for specific pages Specific Content Type Popular Media Pages High Volumes Of Videos
  6. 6. 2. Less is More Solution? • Limiting content to few days and as when there are trending topics is the current strategy used by brands that see high engagement • Recommended number of posts – 12-15 per month What? • Organic Reach drops as number of posts increase and over posting could be a marketing mistake
  7. 7. 2. Less is More
  8. 8. 3. Videos Content is growing like never before • Short, engaging and compelling videos to communicate brand stories • Move beyond series posts to clubbing them together for videos • Video and slideshow ads are producing better results on average
  9. 9. 3. Facebook Live • Live Polls on Facebook Live • Facebook Live + Reactions = Perfect for live shows, webinars, product launches • Facebook Live videos monetization rolled out for testing • Note : Take a tablet along and ensure it’s on the correct page 3. Facebook Live (And Instagram Live)
  10. 10. 4. Newer and Exciting Ad Options • Facebook Canvas ads is a great way to showcase the brand where a website is not yet up • 2017 belong to Facebook mobile ads
  11. 11. 4. Which ad type is suitable for your needs Advertise Through the Funnel Brand Awareness Consideration Conversion Loyalty Step 2: Website Clicks / E-Books Step 4: Custom Audiences to expand the audience, Lead Nurturing for cold leads Step 1: Video Views & Brand Awareness via engaging campaigns Step 3: Lead Ads/ Website Conversion / Carousel Ads to drive Enquiries & Site Visits
  12. 12. 4. Custom Audiences play a bigger role in 2017
  13. 13. 5. Messenger, Bots and Shopping
  14. 14. 5. Messenger, Bots and Shopping
  15. 15. 5. Messenger, Bots and Shopping
  16. 16. 6. Online-Offline
  17. 17. 6. Online-Offline Relationship to be stronger
  18. 18. 7. Instagram is the new cool & stories are shining
  19. 19. 8. Go regional for a brand new TG
  20. 20. Google Trends 2017
  21. 21. Mobile First & Accelerated Mobile Pages (AMP)
  22. 22. Mobile First & Accelerated Mobile Pages (AMP) Mobile First Responsive Site Speed & AMP Be there in the moment 6 million pages already on AMP
  23. 23. Video & Ads below Videos is a focus area in 2017
  24. 24. Lot of noise around VR & AR, but yet to reach mass adoption
  25. 25. Attribution will continue to be a grey area
  26. 26. Attribution will continue to be a grey area • Measure every interaction not just last click • Perfect measurement is unnecessary, but track every engagement • Nearly half the visitors search online and then visit the store – Track them (FB allows upload to do customer match) • Google/FB getting better at understanding the location where you are at Mobile has broken our measurement models
  27. 27. Everyone can run digital marketing at scale with automation and machine learning • Deliver relevance at scale with Power Editor, Double Click, Adword Editor • Responsive & Automated Native ads for display already a reality • Programmatic Media Buying is gaining adoption
  28. 28. Progressive Web Apps is soon going to replace Native Mobile Apps
  29. 29. Consolidation in the social media networks is likely Twitter – Now is when it learns to win or lose
  30. 30. Digital Marketing For Results. Follow us

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