Tools for Online Marketing

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This document lists 22 free tools to improve website performance and analytics. The tools are grouped into categories including analytics tools, SEO and SEA tools, usability and conversion tools, and speed tools. Some highlighted tools include Google Analytics, Google Webmaster Tools, Google Page Speed, and Yoast's website optimization resources. The document ends by providing contact information for the online marketeer author.

Technology Design

22 Free Tools
To make your site kick ass.

Open Source

SEO Geek WebKit

CSS WordPress

Theology
Open Source
IBMS

SEO Geek WebKit
Marketeer
CSS WordPress Speaker Blogger

Theology
Open Source
IBMS

SEO Geek WebKit
Marketeer
CSS WordPress Speaker Blogger

Online marketeer

Questions? Remarks?
Get in touch:
Twitter: @yoast
E-mail: joost@yoast.com
Site: http://yoast.com/

Listen, we all know that SEO is a bottomless pit. The factors of what impacts a page's SERP (Search Engine Ranking Position) on Google, Bing, Etc is a long long laundry list and frankly it's very hard to control every single factor. BUT there are two things you can control: Developing Quality Content and On Page SEO. I can't commit to teaching you how to create amazing content in an hour but I can teach you everything you need to know to control your One Page SEO using WordPress with a few plugins and few lines of code. During this interactive talk we'll cover: * Natural Keyword Rich Content * Open Graph Tags * Title Text * SEO Friendly URLs * Why the Meta Description still matters * Meta Keywords are useless but can be useful * Semantic Markup & heading tags * Microdata, Microformats, RDFa & Rich Snippets * Googlent + Authorship * Canonical URL * Anchor text & Title Text for Links * Alt Text, Title Text & file naming * How to use nofollow and noindex * XML Sitemaps * Why comments are gold * Social Authority

Wordpress Search Engine (SEO)

Srikar "Sri" Nagubandi

WordCamp Hampton Roads: Winning SEO Strategies with WordPress

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SEO for Business Owners by Steve Mortiboy

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Introduction to SEO and SEO for WordPress

Chris Burgess

I must pay attention to author rank... Blueclaw

Blueclaw

Digital Marketing - SEO Introduction

Jeff Kingston

Razvan Gavrilas - cognitiveSEO - ionSearch 2012ionSearch Conference

Tools for SEO Onsite Audits

Mark Ginsberg

Website Layout and Structure

Michael Zinniger

College Lecture on Local SEO

Garret Akerson

SEO Competitve Analysis and Target Audience

Michael Zinniger

Runnings SEO on shoestring budget by Yauhen Khutarniuk

Link-Assistant.Com

Kahenacon 2012 - Penguin Backlink Analysis with Pivot Tables

Mark Ginsberg

With the latest major update recently launched by Google, the Penguin update, webmasters and SEO's have been desperately trying to figure out how to fix the issues caught by the algorithm. Using backlink exports from Open Site Explorer, Link Detective, and the amazing power of Excel, I break down my process for analyzing a site's backlink profile and identifying problematic areas for SEOs and webmasters to fix.

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Abhinav Gulyani

Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016

Peter Mead

SEO Starter Kit

Michael Zinniger

Business Education Workshop: Beyond Rankings-Generating Leads with SEO Greater Reston Chamber of Commerce

Google Authorship - A Brief Introduction by Kate Dreyer

KateDreyer

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Steve Mortiboy

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Mike Zielonka

Wordpress Search Engine (SEO)

Srikar "Sri" Nagubandi

WordCamp Hampton Roads: Winning SEO Strategies with WordPress

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Steve Mortiboy

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Chris Burgess

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Jeff Kingston

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Mark Ginsberg

Website Layout and Structure

Michael Zinniger

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Garret Akerson

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Link-Assistant.Com

Kahenacon 2012 - Penguin Backlink Analysis with Pivot Tables

Mark Ginsberg

Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...

Abhinav Gulyani

Paid Traffic with WordPress PPC Hacks - by Peter Mead for BigDigital 2016

Peter Mead

SEO Starter Kit

Michael Zinniger

Business Education Workshop: Beyond Rankings-Generating Leads with SEO Greater Reston Chamber of Commerce

Google Authorship - A Brief Introduction by Kate Dreyer

KateDreyer

What's hot (20)

Successfully implementing open graph by steve mortiboy

Control What You Can Control in WordPress. On Page SEO FTW!

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WordCamp Hampton Roads: Winning SEO Strategies with WordPress

SEO for Business Owners by Steve Mortiboy

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I must pay attention to author rank... Blueclaw

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Razvan Gavrilas - cognitiveSEO - ionSearch 2012

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Website Layout and Structure

College Lecture on Local SEO

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Runnings SEO on shoestring budget by Yauhen Khutarniuk

Kahenacon 2012 - Penguin Backlink Analysis with Pivot Tables

Wordcamp, India 2009 - How to Implement SEO on a Wordpress Blog - Wordpress S...

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Practical SEO for WordPress Bloggers

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SEO might seem like a complicated puzzle, but that's because there's been so much information about what is and isn't correct. Join us for a practical, no-nonsense presentation from Nile Flores that equips you with the essential knowledge and tools to optimize your WordPress content and unlock organic traffic potential. - Learn practical SEO tips to optimize your content. - Discover beginner-friendly tools to streamline your SEO workflow. - Get the scoop on AI's impact on SEO: dos & don'ts. Please note that this will also be an open discussion so we can all learn from each other!

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A presentation about Digital assets Optimization (or DAO, or Social Media Optimization - SMO) that I put together for the recent SEMstandard 2010 Conference in Warsaw, Poland http://www.internetstandard.pl/konferencje/semstandard2010/ After a introduction on Social Media and Social Media Optimization, and the analysis of the Google SERP with Google Universal, the special focus of this presentation is on "HOW TO OPTIMIZE" Videos, RSS feeds and Google Maps for a better performance on both search engine results and social media networks. Featuring also the now classic SEO Detox Clinic, the 12-step program to get out of SEO and into SMO!!! For more presentations, news and agency services for Social Media Marketing, visit the Global Search Interactive website and blog at http://www.globalsearchinteractive.net

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