The document provides 10 steps for improving conversations on blogs, starting with asking for comments from readers, thanking people for commenting, getting to know readers by engaging with them, answering all questions from readers promptly, and sharing personal experiences to develop connections and trust with the audience. The goal is to have conversations that create a ripple effect by bonding with readers and paying attention to their needs to encourage them to support the blog.

1. Improve the conversation
on your blog
SMX Munich, April 2008

2. www.onetomarket.de www.joostdevalk.nl
Joost de Valk,
Search Strategist
Onetomarket

3. Arrogance, a blogger’s biggest enemy....

4. Markets are conversations.
Don’t talk to us as if you’ve forgotten how to speak.
Don’t make us feel small.
Remind us to be larger.
Get a little of that human touch.
You want us to pay? We want you to pay attention.
- Cluetrain Manifesto

5. To link to you, people need to:
know you, like you and trust you

6. You have to stand out, but stay connected

7. Conversations create a ripple effect