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   Optimisation
40 tips, in 40 minutes, and then
        some questions!
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      Online marketeer
Yoast.com
Section #1: Speed!
01                     Tip Section #1: Speed




     Install WP Super Cache
         With GZIP enabled!
02                             Tip Section #1: Speed




     Move .htaccess directives to your
        server config (if possible)
           And disable .htaccess parsing.
03                           Tip Section #1: Speed




     Combine CSS files into one
           big CSS file
            Same goes for JavaScript,
      which should be loaded in the footer.
04                         Tip Section #1: Speed




           Use CSS sprites

     Ask your developer if you don’t know
                 what this is.
05                             Tip Section #1: Speed




     Add a PHP opcode cache

     Pick one, all are better than having none.
06                            Tip Section #1: Speed




           Kill some plugins...

     And try to replace them for similar ones.
           Some plugins are god awful.
07                           Tip Section #1: Speed




 Still slow? Switch to better hosting.
               WestHost rocks, go to
     http://www.westhost.com/blog-yoast.html
             (yes that’s an affiliate link)
Section #2: SEO
08                         Tip Section #2: SEO




     Set Pretty Permalinks

     Why do people still forget this?
09                           Tip Section #2: SEO




     Switch Blog name and Post Title

             The format should be:
             post title - blog name
10                                Tip Section #2: SEO




           Give Robots directions

     Noindex wp-admin, login and register pages etc.
11                            Tip Section #2: SEO




           Write better titles

     Use HeadSpace2, or even All in one SEO.
12                             Tip Section #2: SEO




     Write good meta descriptions

      If you don’t, do NOT auto generate them.
13                            Tip Section #2: SEO




     Create proper pagination

     Using wp-pagenavi by Lester Chan, f/i.
14                        Tip Section #2: SEO




     Disable paged comments

             They suck.
15                            Tip Section #2: SEO




 Read & Implement everything in my
       WordPress SEO guide
     http://yoast.com/articles/wordpress-seo/
Section #3: Maintenance
16                    Tip Section #3: Maintenance




        Backup your database
          every few hours
     Use Lester Chans WP-DBManager plugin
17                   Tip Section #3: Maintenance




 Optimize your database every day

     Using the same WP-DBManager plugin
18                        Tip Section #3: Maintenance




        Backup your files every day

                Use WordPress Backup:
     www.blogtrafficexchange.com/wordpress-backup
19                           Tip Section #3: Maintenance




               Check your queries
         Use the Debug Queries plugin to check for
                      plugins gone mad
     http://wordpress.org/extend/plugins/debug-queries/
20               Tip Section #3: Maintenance




        Run Akismet

     Kill those spam comments.
21                     Tip Section #3: Maintenance




 Check the referrers for comments

        http://tools.davidnaylor.co.uk/
22                      Tip Section #3: Maintenance




     Remove those nonsense widgets

           Technorati rank? Wel.... OK
              Blog value: nonsense.
23                          Tip Section #3: Maintenance




               Track your uptime

              Use Pingdom, or another tool,
     but be the first to know when your blog is down.
24                       Tip Section #3: Maintenance




                Check 404’s
               Use the 404 notifier:
     wordpress.org/extend/plugins/404-notifier/
          and fix them using Redirection
25                          Tip Section #3: Maintenance




     Remove unneccesary meta info
        // Remove Really simple discovery link
        remove_action('wp_head', 'rsd_link');
        // Remove Windows Live Writer link
        remove_action('wp_head', 'wlwmanifest_link');
        // Remove the version number
        remove_action('wp_head', 'wp_generator');
Section #4: Social
26                        Tip Section #4: Social



     Allow & encourage people to
              submit
            your content
           Use Sociable, damn it :)
27                  Tip Section #4: Social



        Doing newsletters?

 Add a refer a friend button on the
          thank you page!
28                   Tip Section #4: Social




     Or... Use my Comment Redirect
             plugin, and add the
            refer a friend there!
29                    Tip Section #4: Social




         Use WP Greet Box,
     even useful on “normal” sites.
30                Tip Section #4: Social




     Make sure your comments
       are gravatar enabled.
31                    Tip Section #4: Social




         Do the Twitter thing.
     It’s an absurd traffic driver.
Section #5: Analytics
32               Tip Section #5: Analytics




     Use Google Analytics
     (and my plugin for it)
33                Tip Section #5: Analytics




      Use RSS link tagger
     rebelic.nl/rsslinktagger
34                Tip Section #5: Analytics




 Track traffic coming from Twitter:
    yoast.com/twitter-analytics/
35                   Tip Section #5: Analytics




     Install canonical URL’s so your
             Analytics doesn’t
        interfere with your SEO
36                Tip Section #5: Analytics




Use comment redirect to track first
       time commenters
37                           Tip Section #5: Analytics




      Track comments as a goal!
     Use an onclick javascript with a minor delay.
38              Tip Section #5: Analytics




     Track RSS subscribers
         the same way
39                         Tip Section #5: Analytics




          Start optimizing:
         which traffic leads to
          more subscribers?
     And yes that means forgetting about Digg.
40                     Tip Section #5: Analytics




     Use my blog metrics plugin

        Improve yourself each month!
41                   Tip Section #6: Shameless plug



           Bonus tip #41:
     Can’t fix it? Don’t have the time to?

     Hire me & my team to do it for you:

           joost@orangevalley.nl
             +31 6 24 555 808

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  • 1. WordPress Optimisation 40 tips, in 40 minutes, and then some questions!
  • 2.
  • 4. Open Source Apple
  • 5. Open Source Apple CSS
  • 6. Open Source Apple CSS SEO
  • 7. Open Source Apple Geek CSS SEO
  • 8. Open Source Theology Apple Geek CSS SEO
  • 9. Open Source Theology IBMS Apple Geek CSS SEO
  • 10. Open Source Theology IBMS Apple Geek CSS SEO Blogger
  • 11. Open Source Theology IBMS Apple Geek CSS SEO Speaker Blogger
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  • 13. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger
  • 14. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger
  • 15. Open Source Theology IBMS Apple Geek Marketeer CSS SEO Speaker Blogger Online marketeer
  • 16.
  • 19. 01 Tip Section #1: Speed Install WP Super Cache With GZIP enabled!
  • 20. 02 Tip Section #1: Speed Move .htaccess directives to your server config (if possible) And disable .htaccess parsing.
  • 21. 03 Tip Section #1: Speed Combine CSS files into one big CSS file Same goes for JavaScript, which should be loaded in the footer.
  • 22. 04 Tip Section #1: Speed Use CSS sprites Ask your developer if you don’t know what this is.
  • 23. 05 Tip Section #1: Speed Add a PHP opcode cache Pick one, all are better than having none.
  • 24. 06 Tip Section #1: Speed Kill some plugins... And try to replace them for similar ones. Some plugins are god awful.
  • 25. 07 Tip Section #1: Speed Still slow? Switch to better hosting. WestHost rocks, go to http://www.westhost.com/blog-yoast.html (yes that’s an affiliate link)
  • 27. 08 Tip Section #2: SEO Set Pretty Permalinks Why do people still forget this?
  • 28. 09 Tip Section #2: SEO Switch Blog name and Post Title The format should be: post title - blog name
  • 29. 10 Tip Section #2: SEO Give Robots directions Noindex wp-admin, login and register pages etc.
  • 30. 11 Tip Section #2: SEO Write better titles Use HeadSpace2, or even All in one SEO.
  • 31. 12 Tip Section #2: SEO Write good meta descriptions If you don’t, do NOT auto generate them.
  • 32. 13 Tip Section #2: SEO Create proper pagination Using wp-pagenavi by Lester Chan, f/i.
  • 33. 14 Tip Section #2: SEO Disable paged comments They suck.
  • 34. 15 Tip Section #2: SEO Read & Implement everything in my WordPress SEO guide http://yoast.com/articles/wordpress-seo/
  • 36. 16 Tip Section #3: Maintenance Backup your database every few hours Use Lester Chans WP-DBManager plugin
  • 37. 17 Tip Section #3: Maintenance Optimize your database every day Using the same WP-DBManager plugin
  • 38. 18 Tip Section #3: Maintenance Backup your files every day Use WordPress Backup: www.blogtrafficexchange.com/wordpress-backup
  • 39. 19 Tip Section #3: Maintenance Check your queries Use the Debug Queries plugin to check for plugins gone mad http://wordpress.org/extend/plugins/debug-queries/
  • 40. 20 Tip Section #3: Maintenance Run Akismet Kill those spam comments.
  • 41. 21 Tip Section #3: Maintenance Check the referrers for comments http://tools.davidnaylor.co.uk/
  • 42. 22 Tip Section #3: Maintenance Remove those nonsense widgets Technorati rank? Wel.... OK Blog value: nonsense.
  • 43. 23 Tip Section #3: Maintenance Track your uptime Use Pingdom, or another tool, but be the first to know when your blog is down.
  • 44. 24 Tip Section #3: Maintenance Check 404’s Use the 404 notifier: wordpress.org/extend/plugins/404-notifier/ and fix them using Redirection
  • 45. 25 Tip Section #3: Maintenance Remove unneccesary meta info // Remove Really simple discovery link remove_action('wp_head', 'rsd_link'); // Remove Windows Live Writer link remove_action('wp_head', 'wlwmanifest_link'); // Remove the version number remove_action('wp_head', 'wp_generator');
  • 47. 26 Tip Section #4: Social Allow & encourage people to submit your content Use Sociable, damn it :)
  • 48. 27 Tip Section #4: Social Doing newsletters? Add a refer a friend button on the thank you page!
  • 49. 28 Tip Section #4: Social Or... Use my Comment Redirect plugin, and add the refer a friend there!
  • 50. 29 Tip Section #4: Social Use WP Greet Box, even useful on “normal” sites.
  • 51. 30 Tip Section #4: Social Make sure your comments are gravatar enabled.
  • 52. 31 Tip Section #4: Social Do the Twitter thing. It’s an absurd traffic driver.
  • 54. 32 Tip Section #5: Analytics Use Google Analytics (and my plugin for it)
  • 55. 33 Tip Section #5: Analytics Use RSS link tagger rebelic.nl/rsslinktagger
  • 56. 34 Tip Section #5: Analytics Track traffic coming from Twitter: yoast.com/twitter-analytics/
  • 57. 35 Tip Section #5: Analytics Install canonical URL’s so your Analytics doesn’t interfere with your SEO
  • 58. 36 Tip Section #5: Analytics Use comment redirect to track first time commenters
  • 59. 37 Tip Section #5: Analytics Track comments as a goal! Use an onclick javascript with a minor delay.
  • 60. 38 Tip Section #5: Analytics Track RSS subscribers the same way
  • 61. 39 Tip Section #5: Analytics Start optimizing: which traffic leads to more subscribers? And yes that means forgetting about Digg.
  • 62. 40 Tip Section #5: Analytics Use my blog metrics plugin Improve yourself each month!
  • 63. 41 Tip Section #6: Shameless plug Bonus tip #41: Can’t fix it? Don’t have the time to? Hire me & my team to do it for you: joost@orangevalley.nl +31 6 24 555 808